{"id":8610,"date":"2017-10-05T17:08:21","date_gmt":"2017-10-05T15:08:21","guid":{"rendered":"http:\/\/zurnalsiepirkumi.lv\/?p=8610"},"modified":"2017-10-16T15:13:04","modified_gmt":"2017-10-16T13:13:04","slug":"viedokli","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=8610","title":{"rendered":"VIEDOK\u013bI"},"content":{"rendered":"

Idejas ir uz\u0146\u0113muma intelektu\u0101lais \u012bpa\u0161ums nevis \u201cbezmaksas paraudzi\u0146i\u201d<\/span><\/strong><\/p>\n

Latvijas Asoci\u0101cijas sabiedrisko attiec\u012bbu profesion\u0101\u013ciem biedre, a\u0123ent\u016bras New Black projektu direktore Krist\u012bne Rasna\u010da<\/b> ikdienas darb\u0101 saskaras ar situ\u0101cij\u0101m, kad dal\u012bba konkurs\u0101 izr\u0101d\u0101s veids, k\u0101 pas\u016bt\u012bt\u0101js apkopo “bezmaksas” idejas. C\u012bn\u012bties pret to esot gr\u016bti un juridiski sare\u017e\u0123\u012bti.<\/p>\n

K\u0101 kopum\u0101 v\u0113rt\u0113jat sabiedrisko attiec\u012bbu jomas iepirkumus? Vai ikdien\u0101 v\u0113rojami l\u012bdz\u012bgi piem\u0113ri k\u0101 RTU gad\u012bjum\u0101? K\u0101 t\u0101di rodas? <\/b><\/p>\n

\u2013 Lai ar\u012b \u0161\u0101da veida konkursi nav a\u0123ent\u016bru ikdiena, tom\u0113r, j\u0101, v\u0113rojami ik pa laikam. A\u0123ent\u016bru darba stundas ir d\u0101rgas un uz\u0146\u0113mumi, kuriem ir nepiecie\u0161ams ilgsto\u0161s fokuss uz komunik\u0101ciju, nereti vienk\u0101r\u0161i pie\u0146em darb\u0101 komunik\u0101cijas speci\u0101listu. Ta\u010du pareiza strat\u0113\u0123iska virziena izv\u0113le ne vienm\u0113r \u0161im cilv\u0113kam ir pa sp\u0113kam. Ar\u012b \u0161aj\u0101 gad\u012bjum\u0101, protams, uz\u0146\u0113mums var v\u0113rsties pie a\u0123ent\u016bras un nosl\u0113gt l\u012bgumu par strat\u0113\u0123ijas un taktisk\u0101 pl\u0101na izstr\u0101di. Ta\u010du ik pa laikam esam sask\u0101ru\u0161ies ar situ\u0101cij\u0101m, kad tiekam aicin\u0101ti piedal\u012bties konkurs\u0101, kur\u0101 \u0161\u0101d\u0101 veid\u0101 tiek vienk\u0101r\u0161i apkopotas “bezmaksas” idejas. V\u0113l bie\u017e\u0101k \u2013 uz\u0146\u0113muma komunik\u0101cijas cilv\u0113ks jau skaidri zina, ar kuru a\u0123ent\u016bru str\u0101d\u0101s, ta\u010du skat\u012bjums un v\u0113rt\u0113jums no malas joproj\u0101m ir svar\u012bgs. T\u0101d\u0113\u013c konkurss tiek izsludin\u0101ts “\u0137eks\u012btim”, lai paraudz\u012btos uz iesp\u0113jamiem komunik\u0101cijas virzieniem pla\u0161\u0101k un, iesp\u0113jams, ieraudz\u012btu k\u0101du jaunu perspekt\u012bvu.<\/p>\n


\nVai v\u0113rojami gad\u012bjumi, kad uz\u0146\u0113muma \u2013 iepirkumu konkursa pretendenta pied\u0101v\u0101t\u0101s idejas, strat\u0113\u0123ijas tiek izmantotas p\u0113c\u0101k izsludin\u0101taj\u0101 projekt\u0101, lai ar\u012b konkr\u0113tais uz\u0146\u0113mums neuzvar\u0113ja? <\/b><\/p>\n

\u2013 Vairum\u0101 gad\u012bjumu konkurs\u0101 ir uzvar\u0113t\u0101js, ta\u010du t\u0101 ir a\u0123ent\u016bra ar vair\u0101kk\u0101rt zem\u0101ku cenu (un diem\u017e\u0113l likumsakar\u012bgi ar\u012b kvalit\u0101ti). Nereti p\u0113c tam uz\u0146\u0113mums secina, ka virkne pakalpojumu nemaz nav iek\u013cauti t\u0101m\u0113s, kas konkursam iesniegtas. Vai ar\u012b glu\u017ei vienk\u0101r\u0161i a\u0123ent\u016bra nesp\u0113j pied\u0101v\u0101t uz\u0146\u0113muma kvalit\u0101tes lati\u0146ai atbilsto\u0161us pakalpojumus. K\u0101 m\u0113dz teikt \u2013 prieks par ietaup\u012bjumu p\u0101riet \u0101tr\u0101k, nek\u0101 r\u016bgtums par sliktu kvalit\u0101ti, bet idejas ta\u010du klients ir redz\u0113jis ar\u012b citas! K\u0101d\u0113\u013c gan “drusci\u0146 neaiz\u0146emties”?<\/p>\n

Un tad m\u0113s redzam, ka pied\u0101v\u0101t\u0101 ideja klientam tiek \u012bstenota p\u0113c pusgada vai pat gada. Tiesa gan, \u013coti bie\u017ei joproj\u0101m slikt\u0101 izpild\u012bjum\u0101 vai l\u012bdz galam neizprot pied\u0101v\u0101t\u0101s idejas strat\u0113\u0123isko fonu. Iesp\u0113jams pie vainas ir mald\u012bgi priek\u0161stati par to, ka idej\u0101m nav v\u0113rt\u012bbas, kam\u0113r t\u0101s nav \u012bstenotas. Ta\u010du t\u0101 nav \u2013 tas ir uz\u0146\u0113muma intelektu\u0101lais \u012bpa\u0161ums. T\u0101ds pats \u012bpa\u0161ums, k\u0101ds citos ir sara\u017eot\u0101 produkcija \u2013 \u0161aubos, vai k\u0101ds uz\u0146\u0113mums tikpat vienk\u0101r\u0161i aiz\u0146emtos preci no potenci\u0101lo pieg\u0101d\u0101t\u0101ju noliktavas. Ar\u012b c\u012bn\u012bties pret to ir gr\u016bti un juridiski sare\u017e\u0123\u012bti. Un, ja vien t\u0101 nav tik ska\u013ca situ\u0101cija, k\u0101 RTU gad\u012bjum\u0101, a\u0123ent\u016bras izv\u0113las vienk\u0101r\u0161i piev\u0113rt acis. Tom\u0113r, taisn\u012bbas labad j\u0101saka, ka ar\u012b \u0161\u012bs situ\u0101cijas nav ikdiena. P\u0113d\u0113j\u0101 laika pieredze liecina, ka uz\u0146\u0113mumu konkursos vairum\u0101 gad\u012bjumu tom\u0113r liela noz\u012bme ir ar\u012b iesniegto ideju kvalit\u0101tei, kas tiek r\u016bp\u012bgi izv\u0113rt\u0113tas pirms t\u0101mju sal\u012bdzin\u0101\u0161anas. Diem\u017e\u0113l cenas p\u0101r\u0101kums p\u0101r kvalit\u0101ti nereti joproj\u0101m v\u0113rojams valsts iepirkumos.<\/p>\n

Atlase var\u0113ja b\u016bt cit\u0101da<\/span><\/strong><\/p>\n

Baiba Liepi\u0146a<\/b>, Latvijas Rekl\u0101mas asoci\u0101cijas valdes priek\u0161s\u0113d\u0113t\u0101ja: – Neredzu nepiecie\u0161am\u012bbu koment\u0113t tie\u0161i \u0161o gad\u012bjumu deta\u013c\u0101s. Galven\u0101s pretenzijas, aizst\u0101vot m\u016bsu biedru un nozares kop\u012bg\u0101s intereses bija par, k\u0101 v\u0113l\u0101k izr\u0101d\u012bj\u0101s, nepamatoti doto cer\u012bbu sa\u0146emt finansi\u0101li apjom\u012bgu l\u012bgumu tr\u012bs gadu garum\u0101, par to, ka bija p\u0101r\u0101k daudz pras\u012bbu un darba uzdevumu, kas a\u0123ent\u016br\u0101m bija j\u0101izstr\u0101d\u0101 konkursa gait\u0101. Par proced\u016bru \u2013 a\u0123ent\u016bru atlase var\u0113ja norit\u0113t cit\u0101di, samazinot pretendentu skaitu, kam izvirz\u012bt liel\u0101kas pras\u012bbas. B\u016btiski piemin\u0113t ar\u012b komunik\u0101cijas probl\u0113mu vai neprofesion\u0101lo attieksmi no pas\u016bt\u012bt\u0101ja puses \u2013 pusgadu p\u0113c p\u0113d\u0113j\u0101m a\u0123ent\u016bru prezent\u0101cij\u0101m netika sniegtas atbildes: ne rezult\u0101ti, ne iemesli, ne izsludin\u0101ts p\u0101rtraukums. Klusums. Diem\u017e\u0113l RTU neizmantoja iesp\u0113jas \u0161o situ\u0101ciju atrisin\u0101t profesion\u0101li, bet p\u0113c pusgada klus\u0113\u0161anas izv\u0113l\u0113j\u0101s nos\u016bt\u012bt standarta v\u0113stuli par to, ka iepirkums tiek p\u0101rtraukts. K\u0101 zin\u0101ms, \u013coti daudz ko var atrisin\u0101t ar sarunu, cilv\u0113c\u012bgu sarunu! Ir risin\u0101jumi, k\u0101 nogludin\u0101t \u0161\u0101das situ\u0101cijas. Rekl\u0101m\u0101 sadarb\u012bba nav skr\u016bvju un burk\u0101nu pieg\u0101des vai kvadr\u0101tmetra izb\u016bves l\u012bme\u0146a sadarb\u012bba! Rekl\u0101m\u0101 svar\u012bgs ir pas\u016bt\u012bt\u0101ja un izpild\u012bt\u0101ja sadarb\u012bbas process un savstarp\u0113j\u0101 izpratne, komunik\u0101cija. Veiksm\u012bgs un profesion\u0101li sagatavots rekl\u0101mas pakalpojums \u013coti liel\u0101 m\u0113r\u0101 iz\u0161\u0137ir virkni izvirz\u012bto z\u012bmola rezult\u0101tu sasnieg\u0161anu. \u0160\u0101dai sadarb\u012bbai ir j\u0101balst\u0101s savstarp\u0113j\u0101 izpratn\u0113 un abpus\u0113j\u0101 cie\u0146\u0101, cit\u0101di nevar sasniegt labu rezult\u0101tu.<\/p>\n

Nevar apgalvot, ka prakse neatk\u0101rtosies, tom\u0113r es ceru, ka sadarb\u012bb\u0101 ar IUB, nozari un pas\u016bt\u012bt\u0101ju iepirkumu speci\u0101listiem izdosies atrisin\u0101t kaut da\u013cu no eso\u0161aj\u0101m probl\u0113m\u0101m.<\/p>\n","protected":false},"excerpt":{"rendered":"

Idejas ir uz\u0146\u0113muma intelektu\u0101lais \u012bpa\u0161ums nevis \u201cbezmaksas paraudzi\u0146i\u201d Latvijas Asoci\u0101cijas sabiedrisko attiec\u012bbu profesion\u0101\u013ciem biedre, a\u0123ent\u016bras New Black projektu direktore Krist\u012bne Rasna\u010da ikdienas darb\u0101 saskaras ar situ\u0101cij\u0101m, kad dal\u012bba konkurs\u0101 izr\u0101d\u0101s veids, k\u0101 pas\u016bt\u012bt\u0101js apkopo “bezmaksas” idejas. C\u012bn\u012bties pret to esot gr\u016bti un juridiski sare\u017e\u0123\u012bti. K\u0101 kopum\u0101 v\u0113rt\u0113jat sabiedrisko attiec\u012bbu jomas iepirkumus? Vai ikdien\u0101 v\u0113rojami l\u012bdz\u012bgi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,174,71,1],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8610"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8610"}],"version-history":[{"count":5,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8610\/revisions"}],"predecessor-version":[{"id":8676,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8610\/revisions\/8676"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}