{"id":8591,"date":"2017-10-05T17:13:13","date_gmt":"2017-10-05T15:13:13","guid":{"rendered":"http:\/\/zurnalsiepirkumi.lv\/?p=8591"},"modified":"2017-10-16T14:22:25","modified_gmt":"2017-10-16T12:22:25","slug":"reklamas-pakalpojumu-iepirkumi","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=8591","title":{"rendered":"Rekl\u0101mas pakalpojumu iepirkumi"},"content":{"rendered":"

Rekl\u0101mas pakalpojumu iepirkumu kvalit\u0101tei v\u0113l ir kur augt<\/span><\/strong><\/p>\n

Rekl\u0101mas pakalpojumu iepirkumu vide neizce\u013cas ar augstu profesionalit\u0101ti, v\u0113rt\u0113 Latvijas Rekl\u0101mas asoci\u0101cijas (LRA) valdes priek\u0161s\u0113d\u0113t\u0101ja Baiba Liepi\u0146a. Pas\u016bt\u012bt\u0101ju kompetences esot nepietiekamas, un liel\u0101k\u0101 da\u013ca neizv\u0113las piesaist\u012bt ekspertus, kas pal\u012bdz\u0113tu sagatavot iepirkumu dokument\u0101ciju \u2013 izv\u0113l\u0113ties atbilsto\u0161u iepirkuma proced\u016bru, tehnisko specifik\u0101ciju, v\u0113rt\u0113\u0161anas krit\u0113rijus.<\/b><\/p>\n

\u201cDempinga cenas ir nepier\u0101d\u0101ms j\u0113dziens eso\u0161aj\u0101 situ\u0101cij\u0101, kad pas\u016bt\u012bt\u0101js nep\u0101rliecin\u0101s, k\u0101ds uz\u0146\u0113mums uzvar konkurs\u0101, vai tas ir sp\u0113j\u012bgs realiz\u0113t pakalpojumu, nodarbinot, piem\u0113ram, vienu darbinieku, kur\u0161 sa\u0146em minim\u0101lo algu. Nereti nolikumos pretendentiem l\u016bdz iesniegt nep\u0101rbaud\u0101mu inform\u0101ciju \u2013 par l\u012bdz\u0161in\u0113jo realiz\u0113to projektu finansi\u0101lo apjomu. Pirmk\u0101rt, pas\u016bt\u012bt\u0101jam nav iesp\u0113jams p\u0101rliecin\u0101ties par min\u0113t\u0101s inform\u0101cijas patiesumu, otrk\u0101rt, ko \u0161\u012b inform\u0101cija dod? Tre\u0161k\u0101rt, ietverot \u0161\u0101du pras\u012bbu, var tikt ierobe\u017eots potenci\u0101lo pretendentu loks, jo, saska\u0146\u0101 ar iepriek\u0161 nosl\u0113gtiem l\u012bgumiem, pretendents ne vienm\u0113r ir ties\u012bgs izpaust dar\u012bjumu finansi\u0101lo pusi vai jebk\u0101du ar rad\u012bjumu saist\u012btu inform\u0101ciju,\u201d st\u0101sta B. Liepi\u0146a.
\n
\nJa pas\u016bt\u012bt\u0101js v\u0113las p\u0101rliecin\u0101ties par to, vai pretendentam ir pieredze zin\u0101mu darbu veik\u0161an\u0101, par to varot p\u0101rliecin\u0101ties, pieprasot citu inform\u0101ciju. \u201cPar normat\u012bvajiem aktiem \u2013 jau Publisko iepirkumu likuma sagatavo\u0161anas gait\u0101 mums kop\u0101 ar Latvijas Tirdzniec\u012bbas un r\u016bpniec\u012bbas kameru bija virkne iebildumu, diem\u017e\u0113l atsaucoties uz ofici\u0101lo direkt\u012bvu, daudzus iebildumus un ierosin\u0101jumus ne\u0146\u0113ma v\u0113r\u0101. Piem\u0113ram, termi\u0146\u0161, kas vairum\u0101 iepirkumu nedr\u012bkst b\u016bt maz\u0101ks par 10 dien\u0101m. Rekl\u0101mas iepirkumu sagatavo\u0161anai 10 dienas ir p\u0101r\u0101k \u012bss termi\u0146\u0161, jo iepirkumi ir komplic\u0113ti. Piem\u0113ram, lai sagatavotu kvalitat\u012bvu pied\u0101v\u0101jumu, ir j\u0101veic priek\u0161izp\u0113te, kas ietver situ\u0101cijas un datu anal\u012bzes darbu, secin\u0101jumu apkopojumu un kaut minim\u0101las koncepcijas izstr\u0101di. Ar desmit darba dien\u0101m, ir par maz, lai kvalitat\u012bvi sagatavotu pat mazu pas\u016bt\u012bjumu!\u201d uzsver LRA valdes priek\u0161s\u0113d\u0113t\u0101ja.<\/p>\n

Vi\u0146aspr\u0101t, liel\u0101ka apjoma darbiem b\u016btu j\u0101paredz laiks, kas ir ne maz\u0101ks par 25-30 darba dien\u0101m. \u201cLikums nosaka 10 dienas, nevis 10 darba dienas. M\u016bsu nozar\u0113 darbs t\u0101pat k\u0101 valsts p\u0101rvald\u0113 un publiskaj\u0101s iest\u0101d\u0113s p\u0101rsvar\u0101 notiek darba dien\u0101s un nav saprotams, k\u0101p\u0113c, gatavojot iepirkuma pied\u0101v\u0101jumu, darba dev\u0113jam b\u016btu j\u0101nodarbina darbinieki br\u012bvdien\u0101s? Nav ar\u012b saprotams, k\u0101p\u0113c s\u0101kotn\u0113ji nevar\u0113ja iestr\u0101d\u0101t \u0161o termi\u0146u, attiecinot uz darba dien\u0101m? Publiskaj\u0101 sf\u0113r\u0101 un valsts p\u0101rvald\u0113 ta\u010du nenotiek darbs br\u012bvdien\u0101s \u2013 strikti iev\u0113ro asto\u0146u stundu darba dienu! Ja mums ir darba likumdo\u0161ana, tad b\u016btu lo\u0123iski, ka m\u0113s ar\u012b PIL termi\u0146os run\u0101jam par darba dien\u0101m. Lai ilustr\u0113tu eso\u0161\u0101s situ\u0101cijas absurdumu, tipisks rekl\u0101mas nozares iepirkums tiek izsludin\u0101ts ceturtdien\u0101 un pied\u0101v\u0101jums j\u0101iesniedz aizn\u0101kamaj\u0101 pirmdien\u0101, kad kop\u0101 san\u0101k 10 dienas, bet pa vidu 4 dienas ir br\u012bvdienas. Protams, likums nosaka, ka termi\u0146\u0161 nedr\u012bkst b\u016bt maz\u0101ks par 10 dien\u0101m, kas noz\u012bm\u0113, ka tas ir minim\u0101lais termi\u0146\u0161 un nepiecie\u0161amais termi\u0146\u0161 var b\u016bt ar\u012b gar\u0101ks. Tom\u0113r vid\u0113jais iepirkuma speci\u0101lists izlasa v\u0101rdus \u201c10 dienas\u201d un t\u0101 ar\u012b ieraksta nolikum\u0101, bet priek\u0161nieks to atbalsta, jo galvenais ir pasp\u0113t \u201capg\u016bt\u201d tikko iedal\u012btos l\u012bdzek\u013cus, un, \u0146emot v\u0113r\u0101 normat\u012bvajos aktos min\u0113tos pien\u0101kumus un ties\u012bbas, iepirkuma nosl\u0113g\u0161ana var ievilkties,\u201d izpratni par likumu koment\u0113 B. Liepi\u0146a.<\/p>\n

T\u0101pat pas\u016bt\u012bt\u0101ji p\u0101r\u0101k reti izmantojot iesp\u0113ju l\u016bgt pretendentu iesniegt Eiropas vienoto iepirkuma proced\u016bras dokumentu, kura veidlapu paraugus nosaka EK 2016. gada 5. janv\u0101ra \u012asteno\u0161anas regula 2016\/7, kas atbr\u012bvo Pretendentu no \u201csav\u0101camo\u201d pap\u012bru kaudz\u0113m un samazina birokr\u0101tiju.<\/p>\n

\u201cGribu aicin\u0101t iepirkumu speci\u0101listus sadarboties ar komunik\u0101cijas un m\u0101rketinga speci\u0101listiem un nebaid\u012bties vaic\u0101t padomu m\u016bsu asoci\u0101cijai vai ar\u012b nozares profesion\u0101\u013ciem, jo normat\u012bvie akti to neierobe\u017eo,\u201d mudina B. Liepi\u0146a<\/p>\n

\u2013 Naudas izteiksm\u0113 vid\u0113ji, cik apjom\u012bgi ir pas\u016bt\u012bjumi? Par k\u0101d\u0101m summ\u0101m ir runa liel\u0101kajos rekl\u0101mas pakalpojumu iepirkumos? <\/b><\/p>\n

B. Liepi\u0146a: \u2013 Pas\u016bt\u012bjumu apjomu amplit\u016bda ir liela, s\u0101kot no maziem pas\u016bt\u012bjumiem desmit l\u012bdz piecpadsmit t\u016bksto\u0161u robe\u017e\u0101s, kas paties\u012bb\u0101 ir sam\u0113r\u0101 lielas summas rekl\u0101mas materi\u0101lu ra\u017eo\u0161anai, protams, atkar\u012bb\u0101 no specifik\u0101cijas, l\u012bdz iepirkumiem vair\u0101kos simtos t\u016bksto\u0161os eiro.<\/p>\n

\u2013 Ar ko iepirkumu konkursi rekl\u0101mas jom\u0101 at\u0161\u0137iras no citu nozaru iepirkumiem?<\/b><\/p>\n

– Galven\u0101 at\u0161\u0137ir\u012bba, atkar\u012bb\u0101 no specifik\u0101cijas, ir lielais priek\u0161izp\u0113tes darbs, kas j\u0101iegulda, lai visp\u0101r sagatavotu pied\u0101v\u0101jumu. Lai tiktu l\u012bdz strat\u0113\u0123ijai, pl\u0101nam un t\u0101m\u0113m, nepiecie\u0161ams ieguld\u012bt sal\u012bdzino\u0161i lielu darba apjomu, un t\u0101, k\u0101 \u0161o darbu veic cilv\u0113ki, ne datori vai roboti, \u0161is darbs prasa laiku un izmaksas. Cit\u0101s jom\u0101s iepirkuma sagatavo\u0161ana noz\u012bm\u0113 iepl\u0101not materi\u0101lus un darbasp\u0113ka izmaksas \u2013 tas ir sal\u012bdzino\u0161i \u0101tri izdar\u0101ms. Lai rekl\u0101m\u0101, ja m\u0113s run\u0101jam par m\u0113r\u0137tiec\u012bgiem un t\u0101diem risin\u0101jumiem, kas nodro\u0161ina m\u0113r\u0137u sasnieg\u0161anu, ne finans\u0113juma \u201capg\u016b\u0161anu\u201d, non\u0101ktu l\u012bdz sar\u0113\u0137in\u0101\u0161anai vai vienk\u0101r\u0161am pl\u0101nam, ir j\u0101veic priek\u0161izp\u0113te un j\u0101iegulda intelektu\u0101ls darbs, ko nevar veikt \u012bs\u0101 laik\u0101. To var sal\u012bdzin\u0101t ar k\u0101da liel\u0101ka darba veik\u0161anu, kad no s\u0101kuma tiek veikta priek\u0161izp\u0113te, ieg\u016bti rezult\u0101ti, kuri smadzen\u0113m ir \u201cj\u0101p\u0101rstr\u0101d\u0101\u201d kaut k\u0101d\u0101 der\u012bg\u0101 inform\u0101cijas apjom\u0101, kas b\u016btu s\u0101kums koncepcijas izstr\u0101dei. P\u0113c tam var rasties rado\u0161\u0101 ideja, pl\u0101ns, realiz\u0101cijas pl\u0101ns un tikai tad visp\u0101r var s\u0101kt r\u0113\u0137in\u0101t.<\/p>\n

\u2013 L\u012bdz \u0161im ska\u013c\u0101kais gad\u012bjums, kad uz\u0146\u0113mumi sagatavoja iepirkuma pieteikumus, bet konkurss palika bez rezult\u0101ta, saist\u0101s ar R\u012bgas Tehnisko universit\u0101ti. Vai ikdien\u0101 v\u0113rojami v\u0113l l\u012bdz\u012bgi piem\u0113ri? K\u0101 t\u0101di rodas? Ko main\u012bt? <\/b><\/p>\n

\u2013 Katr\u0101 nolikum\u0101 ir standarta fr\u0101zes, piem\u0113ram \u201cPas\u016bt\u012bt\u0101js patur ties\u012bbas p\u0101rtraukt iepirkumu nepietiekama finans\u0113juma d\u0113\u013c\u201d vai \u201cPas\u016bt\u012bt\u0101js patur ties\u012bbas p\u0101rtraukt konkursu bez rezult\u0101ta, ja tam ir objekt\u012bvs pamatojums.\u201d J\u0101, nozar\u0113 ir pieredze, ka kaut k\u0101du iemeslu d\u0113\u013c iepirkumi tiek p\u0101rtraukti vai v\u0113l\u0101k netiek realiz\u0113ti. Pirms iepirkuma izsludin\u0101\u0161anas pas\u016bt\u012bt\u0101jam vajadz\u0113tu b\u016bt p\u0101rliecin\u0101tam par savu nodomu realiz\u0101ciju. Redziet, kad es aizeju pie dr\u0113bnieka pas\u016bt\u012bt kost\u012bmu, b\u016btu \u013coti d\u012bvaini, ka tad, kad dr\u0113bnieks ir piegriezis audumu un gatavs to \u0161\u016bt kop\u0101, es pazi\u0146otu, ka man nav naudas, lai uz\u0161\u016btu kost\u012bmu, bet dr\u0113bnieks neliktu man samaks\u0101t par jau veikto darbu un b\u016btu \u013coti iepriecin\u0101ts par to, ka es esmu atteikusies turpin\u0101t. Pas\u016bt\u012bt\u0101jam vajadz\u0113tu apzin\u0101ties savas r\u012bc\u012bbas sekas, jo \u0161\u0101di r\u012bkojoties, vi\u0146\u0161 non\u0101ks situ\u0101cij\u0101, kad b\u016bs spiests sa\u0146emt zemas kvalit\u0101tes pied\u0101v\u0101jumus.<\/p>\n

\u2013 Vai v\u0113rojami gad\u012bjumi, kad uz\u0146\u0113muma \u2013 iepirkumu konkursa pretendenta pied\u0101v\u0101t\u0101s idejas, strat\u0113\u0123ijas, tiek izmantotas p\u0113c\u0101k izsludin\u0101taj\u0101 projekt\u0101, lai ar\u012b konkr\u0113tais uz\u0146\u0113mums neuzvar\u0113ja? <\/b><\/p>\n

\u2013 A\u0123ent\u016bru kol\u0113\u0123i, ar kuriem esmu run\u0101jusi, vair\u0101kk\u0101rt par to ir teiku\u0161i, bet man nav faktu, ko jums iesniegt. Viennoz\u012bm\u012bgi, idejas un labas strat\u0113\u0123ijas ir viegli \u201cpa\u0146emt\u201d, lai gan ir ar\u012b laba prakse, kad pas\u016bt\u012bt\u0101ji vienojas ar neuzvar\u0113ju\u0161o pretendentu par k\u0101du ideju izmanto\u0161anu un samaksu par t\u0101m.<\/p>\n

TEKSTS: Daina V\u0101rpi\u0146a | Foto: Aija Meldere<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Rekl\u0101mas pakalpojumu iepirkumu vide neizce\u013cas ar augstu profesionalit\u0101ti, v\u0113rt\u0113 Latvijas Rekl\u0101mas asoci\u0101cijas (LRA) valdes priek\u0161s\u0113d\u0113t\u0101ja Baiba Liepi\u0146a. Pas\u016bt\u012bt\u0101ju kompetences esot nepietiekamas, un liel\u0101k\u0101 da\u013ca neizv\u0113las piesaist\u012bt ekspertus, kas pal\u012bdz\u0113tu izv\u0113l\u0113ties atbilsto\u0161u iepirkuma proced\u016bru, tehnisko specifik\u0101ciju, v\u0113rt\u0113\u0161anas krit\u0113rijus.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[392,1],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8591"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8591"}],"version-history":[{"count":6,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8591\/revisions"}],"predecessor-version":[{"id":8671,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8591\/revisions\/8671"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}