{"id":8445,"date":"2017-08-31T17:06:43","date_gmt":"2017-08-31T15:06:43","guid":{"rendered":"http:\/\/zurnalsiepirkumi.lv\/?p=8445"},"modified":"2017-09-01T14:15:25","modified_gmt":"2017-09-01T12:15:25","slug":"milzu-es-atbalstu-izmantojis-tehnologijam-recepturai-un-iepakojumam","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=8445","title":{"rendered":"MILZU! ES atbalstu izmantojis tehnolo\u0123ij\u0101m, recept\u016brai un iepakojumam"},"content":{"rendered":"<p>MILZU! sekm\u012bgi ra\u017eo gan tradicion\u0101l\u0101s, gan biolo\u0123isk\u0101s graudaugu p\u0101rslas, izmantojot rudzus k\u0101 vesel\u012bgu alternat\u012bvu produktu sast\u0101v\u0101. <\/p>\n<p>Trijos darb\u012bbas gados, kop\u0161 SIA \u201cMILZU!\u201d Kuld\u012bgas novada Rumbas pagast\u0101 sekm\u012bgi ra\u017eo graudaugu p\u0101rslas, uz\u0146\u0113muma dibin\u0101t\u0101js un vad\u012bt\u0101js Enno Ence ar savu komandu piesaist\u012bju\u0161i vair\u0101k nek\u0101 150 000 eiro Eiropas Savien\u012bbas (ES) fondu l\u012bdzfinans\u0113jumu. Liel\u0101ko \u0161\u0101da veida atbalsta pievienoto v\u0113rt\u012bbu Enno Ence saredz, ja \u0161\u012b nauda pal\u012bdz uz\u0146\u0113muma procesu efektiviz\u0101cij\u0101, jaunu produktu ievie\u0161an\u0101, jaunu izejmateri\u0101lu tap\u0161an\u0101 vai eksporta veicin\u0101\u0161an\u0101.<\/p>\n<p><b>J\u016bsupr\u0101t, cik daudz ES fondi \u0161odien pal\u012bdz Latvijas uz\u0146\u0113m\u0113jiem? Vai j\u016btam\u0101ks atbalsts bija pirms \u0161\u012b pl\u0101no\u0161anas perioda?<\/b><\/p>\n<p> \u2013 Manupr\u0101t, neviens uz\u0146\u0113m\u0113js nekad neteiks, ka l\u012bdzfinans\u0113jums vi\u0146a biznesa att\u012bst\u012bbai nepal\u012bdz. Es ar\u012b esmu viens no tiem uz\u0146\u0113m\u0113jiem, kura biznesa izaugsmi ne tikai uz\u0146\u0113muma darb\u012bbas s\u0101kum\u0101, bet ar\u012b \u0161obr\u012bd veicina ES fondu pieejam\u012bba. \u201cJa dod, tad vajag \u0146emt\u201d \u2013 vienk\u0101r\u0161a atzi\u0146a, kura noteikti j\u0101papildina ar otru aspektu \u2013 es vienlaikus vienm\u0113r atz\u012bstu, ka uz\u0146\u0113muma izaugsme b\u016btu j\u0101sp\u0113j nodro\u0161in\u0101t ar\u012b bez ES finans\u0113juma pieejam\u012bbas. T\u0101tad ES finans\u0113jums ir instruments, kas dots noteiktu m\u0113r\u0137u sasnieg\u0161anai, noteiktas att\u012bst\u012bbas nodro\u0161in\u0101\u0161anai, bet  vienlaikus tas nevar b\u016bt k\u0101 nep\u0101rtraukts un vien\u012bgais saimniecisk\u0101s darb\u012bbas balsts.<br \/>\n\u00a0<!--more--><br \/>\nMana pieredze un \u0161\u012bbr\u012b\u017ea darbs pie MILZU! z\u012bmola att\u012bst\u012bbas ir piem\u0113rs, kura pamat\u0101 bija, un joproj\u0101m ir mana un manas \u0123imenes izlolota ideja par vesel\u012bgu graudaugu p\u0101rslu ra\u017eo\u0161anu ar minim\u0101lu cukura daudzumu, no dab\u012bg\u0101m izejviel\u0101m un bez jebk\u0101d\u0101m m\u0101ksl\u012bg\u0101m piedev\u0101m. Man \u0161\u0137iet, ka, lai uz\u0146\u0113muma att\u012bst\u012bba norit\u0113tu veiksm\u012bgi, bez finansi\u0101lajiem aspektiem, kas neap\u0161aub\u0101mi ir b\u016btiski, j\u0101b\u016bt skaidram pl\u0101nam un taktikai, kas ar komandas amb\u012bcij\u0101m ar\u012b tiek realiz\u0113ti.  Ja neb\u016bs \u0161o aspektu ilgtermi\u0146\u0101, tad finans\u0113jums ir tikai da\u013ca veiksmes. MILZU! gad\u012bjum\u0101 visus \u0161os tr\u012bs gadus, kop\u0161 str\u0101d\u0101jam pie m\u016bsu produktiem, prim\u0101ri m\u016bs virza ideja, un to pavada vajadz\u012bgais finans\u0113jums. Vispirms skat\u0101mies, kur\u0101 aspekt\u0101 pl\u0101nojam att\u012bst\u012bbu, tad ar\u012b raug\u0101mies, k\u0101 organiz\u0113t finans\u0113jumu.<\/p>\n<p><b>Past\u0101v viedoklis \u2013 ja ES atbalsta naudu no\u0146emtu, iesp\u0113jams, b\u016bvniec\u012bbas un ce\u013cu b\u016bves nozares gandr\u012bz apst\u0101tos. Varb\u016bt uz\u0146\u0113m\u0113ju sabiedr\u012bba p\u0101r\u0101k pieradusi pie \u0161\u0101da veida atbalsta? <\/b><\/p>\n<p>\u2013 Kas attiecas uz ES finans\u0113juma novirz\u012b\u0161anu, tad, lai k\u0101 ar\u012b negrib\u0113tos redz\u0113t katru mazo Eiropas ideju \u012bstenotu, es piekr\u012btu, ka lielie infrastrukt\u016bras projekti ir b\u016btiski. Ce\u013ci ietekm\u0113 ikvienu uz\u0146\u0113m\u0113ju, kuram sava sara\u017eot\u0101 prece vai pakalpojums ir j\u0101transport\u0113. Es negribu redz\u0113t tos sabiru\u0161os ce\u013cus mums apk\u0101rt, l\u012bdz ar to atbalstu invest\u012bciju ce\u013cos. Svar\u012bgi, lai ES finans\u0113jums tiek apsaimniekots godpr\u0101t\u012bgi un tie\u0161\u0101m jom\u0101s, kas veicina citu nozaru att\u012bst\u012bbu vai ir priek\u0161nosac\u012bjums ekonomikas un sabiedr\u012bbas att\u012bst\u012bbai. Ja runa ir par uz\u0146\u0113m\u0113jdarb\u012bbu, tad es noteikti atbalstu ES finans\u0113juma alok\u0101cijas izp\u0113tei un att\u012bst\u012bbai (R&#038;D), jo tie\u0161i \u0161aj\u0101 proces\u0101 m\u0113s mekl\u0113jam un atrodam pievienoto v\u0113rt\u012bbu \u2013 t\u0101 ir procesu efektiviz\u0101cija, jaunu produktu ievie\u0161ana, jaunu izejmateri\u0101lu tap\u0161ana vai eksporta veicin\u0101\u0161ana.<\/p>\n<p><b>Past\u0101stiet, k\u0101diem projektiem esat piesaist\u012bju\u0161i ES l\u012bdzek\u013cus? Vai projektu sagatavo\u0161an\u0101 bija nepiecie\u0161ams konsultanta atbalsts?<\/b><\/p>\n<p> \u2013 M\u0113s ES fondu atbalstu izmantojam gan jaunu produktu rad\u012b\u0161anai, gan ar\u012b ra\u017eo\u0161anas procesa nodro\u0161in\u0101\u0161anai. Esam str\u0101d\u0101ju\u0161i ar Lauku atbalsta dienestu, Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bru (LIAA) un tagad ar Centr\u0101lo finan\u0161u un l\u012bgumu a\u0123ent\u016bru. Viss, kas \u0161obr\u012bd no MILZU! produkcijas ir redzams veikalu plauktos, vien\u0101 vai cit\u0101 veid\u0101 ir tapis, sa\u0146emot ES finans\u0113jumu. Raksturojot sadarb\u012bbu, citu uz\u0146\u0113m\u0113ju pieredze var\u0113tu b\u016bt l\u012bdz\u012bga, k\u0101da t\u0101 ir bijusi mums. Pa\u0161\u0101 s\u0101kum\u0101 projekta pieteikumus mums pal\u012bdz\u0113ja sagatavot konsultants, jo mums nebija vajadz\u012bg\u0101s pieredzes. Patlaban jau pa\u0161i tiekam gal\u0101, jo ir izveidojies \u013coti labs kontakts ar atbild\u012bgaj\u0101m iest\u0101d\u0113m, kas sniedz ar\u012b nepiecie\u0161amo atbalstu, ja mums ir neskaidr\u012bbas. K\u0101rt\u012bba ir k\u013cuvusi vienk\u0101r\u0161\u0101ka. Ja kaut kas joproj\u0101m ir laikietilp\u012bgi, tad tas ir nepiecie\u0161amais dokument\u0101cijas apjoms, bet datu kopums, kas tiek pras\u012bts, nav nekas nesam\u0113r\u012bgs.<\/p>\n<p>Tas, k\u0101d\u0101s proporcij\u0101s esam izmantoju\u0161i ES finans\u0113jumu, ir bijis atkar\u012bgs no t\u0101, ko esam att\u012bst\u012bju\u0161i. S\u0101kum\u0101 l\u012bdzfinans\u0113jums bija liel\u0101ks, jo to izmantoj\u0101m tehnolo\u0123iju ievie\u0161anai, savuk\u0101rt graudaugu p\u0101rslu recept\u016bru izstr\u0101dei l\u012bdzfinans\u0113jums no kop\u0113j\u0101 finans\u0113juma bijis proporcion\u0101li maz\u0101ks. Atkar\u012bb\u0101 no t\u0101, ko att\u012bst\u0101m, main\u0101s ar\u012b finans\u0113juma piesaist\u012b\u0161anas krit\u0113riji.<\/p>\n<p><b>Vai un k\u0101di birokr\u0101tiski \u0161\u0137\u0113r\u0161\u013ci j\u0101p\u0101rvar ES finans\u0113juma pretendentiem? <\/b><\/p>\n<p> \u2013 Dom\u0101jot par nepiecie\u0161amajiem uzlabojumiem, \u0161obr\u012bd redzam, ka, papla\u0161inot ES fondu pie\u0161\u0137ir\u0161anas un uzraudz\u012bbas organiz\u0101ciju skaitu, k\u013c\u016bst komplic\u0113t\u0101k izsekot iest\u0101\u017eu atbild\u012bbas jom\u0101m. M\u016bsu priek\u0161likums ir laikus inform\u0113t uz\u0146\u0113m\u0113jus, k\u0101das l\u012bdzfinans\u0113juma programmas tiek koordin\u0113tas un caur kuru atbild\u012bgo iest\u0101di. Iesp\u0113jams, ka apak\u0161programmu atv\u0113r\u0161ana un iesp\u0113ja to uz\u0146\u0113m\u0113jiem laic\u012bgi <i>nokomunic\u0113t<\/i> b\u016btu noz\u012bm\u012bgs ilgtermi\u0146\u0101 pl\u0101no\u0161anas elements. T\u0101 var\u0113tu b\u016bt viena vietne internet\u0101, kur redzama visa inform\u0101cija. M\u0113s esam pa \u0161iem gadiem nedaudz iepraktiz\u0113ju\u0161ies, bet tiem, kas grib pirmo reizi piesaist\u012bt ES finans\u0113jumu, bez konsultanta to paveikt ir gr\u016bt\u0101k, lai gan nav neiesp\u0113jami, jo speci\u0101listi, kuri str\u0101d\u0101 iepriek\u0161min\u0113taj\u0101s iest\u0101d\u0113s, ir atsauc\u012bgi un zino\u0161i.<\/p>\n<p><b>SIA \u201cMILZU!\u201d<\/b><\/p>\n<ul><b>Dibin\u0101ts<\/b> 2005. gad\u0101.<\/p>\n<li><b>\u012apa\u0161nieks<\/b> \u2013 Enno Ence.\n<li><b>2014.<\/b> gad\u0101 izveidoja ra\u017eotni Kuld\u012bgas novad\u0101.\n<li><b>Str\u0101d\u0101<\/b>  9 darbinieki.\n<li>MILZU! pa\u0161reiz aiz\u0146em <b>10% no tirgus Latvijas tirgus<\/b>.\n<li>Eksport\u0113 produkciju uz <b>11 valst\u012bm<\/b>.\n<li>2016. gad\u0101 apgroz\u012bjums: <b>583 354 eiro <\/b>(par 10,1% vair\u0101k nek\u0101 2015. gad\u0101).\n<li>2016. gad\u0101 sa\u0146emts starptautiskais \u201cThe Red Dot Design Award\u201d apbalvojums<b> par produktu iepakojumu<\/b>.\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trijos darb\u012bbas gados, kop\u0161 SIA \u201cMILZU!\u201d Kuld\u012bgas novada Rumbas pagast\u0101 sekm\u012bgi ra\u017eo graudaugu p\u0101rslas, uz\u0146\u0113muma dibin\u0101t\u0101js un vad\u012bt\u0101js Enno Ence ar savu komandu piesaist\u012bju\u0161i vair\u0101k nek\u0101 150 000 eiro Eiropas Savien\u012bbas (ES) fondu l\u012bdzfinans\u0113jumu. Liel\u0101ko \u0161\u0101da veida atbalsta pievienoto v\u0113rt\u012bbu Enno Ence saredz, ja \u0161\u012b nauda pal\u012bdz uz\u0146\u0113muma procesu efektiviz\u0101cij\u0101, jaunu produktu ievie\u0161an\u0101, jaunu izejmateri\u0101lu tap\u0161an\u0101 vai eksporta veicin\u0101\u0161an\u0101.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8445"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8445"}],"version-history":[{"count":3,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8445\/revisions"}],"predecessor-version":[{"id":8524,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/8445\/revisions\/8524"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}