\u0160os v\u0101rdus virsrakst\u0101 izv\u0113l\u0113jos, pamatojoties uz \u0101tr\u0101s \u0113din\u0101\u0161anas \u0137\u0113des \u201cHesburger\u201d moto, proti\u00a0\u2013 uz\u0146\u0113mum\u0101 vienm\u0113r dom\u0101 t\u0101l\u0101k nek\u0101 tikai par darbiem virtuv\u0113 un \u0113diena pagatavo\u0161anu. V\u0113l b\u016btisk\u0101ki ir l\u0113mumi par dabas saudz\u0113\u0161anu, maksim\u0101lu pietuvin\u0101\u0161anos ekolo\u0123isk\u0101m tehnolo\u0123ij\u0101m, str\u0101d\u0101jo\u0161o \u0113rt\u012bb\u0101m, pat\u012bkamas vides rad\u012b\u0161anu restor\u0101nu apmekl\u0113t\u0101jiem un v\u0113l daudz ko citu. \u201cHesburger\u201d Latvij\u0101 jau ir nosvin\u0113jis past\u0101v\u0113\u0161anas desmit gadus. To laik\u0101 atv\u0113rti 43 restor\u0101ni, l\u012bdz ar to invest\u0113jot m\u016bsu valsts att\u012bst\u012bb\u0101 aptuveni 40 miljonus eiro.
\n\u0160\u012b gada ruden\u012b R\u012bg\u0101, Krasta iel\u0101 85, projekt\u0101 ieguldot aptuveni 2,5 miljonus eiro, ir iecer\u0113ts atv\u0113rt jaun\u0101ko un pla\u0161\u0101ko \u201cHesburger\u201d kompleksu Latvij\u0101. Tas b\u016bs izvietots tr\u012bs st\u0101vos ar atp\u016btas zonu un \u0101ra terasi, k\u0101 ar\u012b pla\u0161u b\u0113rnu rota\u013cu laukumu.<\/p>\n
\u201cHesburger\u201d ir Somijas \u0123imenes uz\u0146\u0113mums, t\u0101 \u012bpa\u0161nieki un vad\u012bt\u0101ji ir Salmelu \u0123imene. Uz\u0146\u0113muma cie\u0161\u0101k\u0101 saikne ar Latviju ir latviete Ieva Salmela<\/b>, kura ir \u201cHesburger\u201d att\u012bst\u012bbas direktore Baltijas valst\u012bs. \u0160odien pied\u0101v\u0101jam sarunu ar vi\u0146u par to, l\u012bdz kam dro\u0161i vien neaizdom\u0101jamies, \u0113dot gar\u0161\u012bgos burgerus vai acis p\u0101rlai\u017eot telp\u0101m, interjeram, jo noteikti pat pr\u0101t\u0101 neien\u0101k, k\u0101ds milz\u012bgs, klientiem neredzams darbs ielikts vis\u0101, kas saist\u0101s ar v\u0101rdu \u201cHesburger\u201d. <\/p>\n
\u2013 L\u016bdzu, \u012bsum\u0101 noraksturojiet, kas ir \u201cHesburger\u201d.<\/p>\n
I. Salmela<\/b>:\u00a0\u2013 Ja pavisam \u012bsi un konkr\u0113ti, tad \u201cHesburger\u201d ir uz\u0146\u0113mums, kura veiksmes pamat\u0101 ir gar\u0161\u012bgs \u0113diens un str\u0101d\u0101jo\u0161o \u010daklums. 2016. gad\u0101 aprit\u0113s 50 gadi, kop\u0161 Salmelu \u0123imene Somij\u0101, Nantali pils\u0113t\u0101, atv\u0113ra pirmo grila kiosku. \u0160odien \u201cHesburger\u201d t\u012bkl\u0101 darbojas 431 restor\u0101ns, no tiem 279 restor\u0101ni atrodas Somij\u0101, 118 restor\u0101ni Baltijas valst\u012bs, 29\u00a0\u2013 Krievij\u0101, tr\u012bs\u00a0\u2013 V\u0101cij\u0101 un pa vienam Turcij\u0101 un Kazahst\u0101n\u0101. Protams, ka turpin\u0101sim papla\u0161in\u0101t un pilnveidot m\u016bsu t\u012bklu. \u013boti b\u016btiski\u00a0\u2013 vienalga, kur\u0101 valst\u012b vai pils\u0113t\u0101 klients apmekl\u0113s \u201cHesburger\u201d restor\u0101nu, papildus gar\u0161\u012bgam un augstas kvalit\u0101tes burgeram vi\u0146\u0161 sa\u0146ems draudz\u012bgu apkalpo\u0161anu un var\u0113s justies \u0113rti skaist\u0101 un p\u0101rdom\u0101ti veidot\u0101 telp\u0101.
\n
\n\u2013 K\u0101 j\u016bs papildin\u0101tu \u201cdom\u0101t t\u0101l\u0101k un ne tikai par gar\u0161\u012bgu hamburgeru izgatavo\u0161anu\u201d? Vai to var nosaukt par \u0161obr\u012bd visur akcent\u0113to \u201cza\u013co dz\u012bvesveidu\u201d?<\/b><\/p>\n
\u2013 J\u0101, pirmk\u0101rt, t\u0101 ir videi draudz\u012bga darb\u012bba. M\u0113s izmantojam iesp\u0113jami maz iepakojuma materi\u0101lu, \u0161\u0137irojam ra\u017eo\u0161anas atkritumus, piln\u012bb\u0101 ir p\u0101rtraukta plastmasas un kartona kast\u012b\u0161u izmanto\u0161ana. Pie\u013cauju\u00a0\u2013 daudzi dom\u0101, ka m\u016bsu sal\u0101tu trauci\u0146i ir no plastmasas, ta\u010du t\u0101 nav. \u0160iem trauci\u0146iem ir tikai vizu\u0101la l\u012bdz\u012bba ar plastmasu, iepakojums izgatavots no atk\u0101rtoti p\u0101rstr\u0101d\u0101jama materi\u0101la, kas industri\u0101l\u0101s kompost\u0113\u0161anas apst\u0101k\u013cos sadal\u0101s. Savuk\u0101rt dz\u0113rienu gl\u0101zes ir ra\u017eotas no koksnes izejmateri\u0101la, kas sertific\u0113ts atbilsto\u0161i Me\u017ea sertifik\u0101cijas sh\u0113mu nov\u0113rt\u0113\u0161anas programmai.<\/p>\n
\u201cHesburger\u201d restor\u0101nu \u0113kas aizvien vair\u0101k tiek apr\u012bkotas ar saules ener\u0123iju uztvero\u0161iem pane\u013ciem, un tas noz\u012bm\u0113, ka k\u013c\u016bstam neatkar\u012bgi no centr\u0101l\u0101s vai e\u013c\u013cas apkures sist\u0113mas. T\u0101pat m\u0113s izmantojam ar\u012b citus videi draudz\u012bgus energorisin\u0101jumus, piem\u0113ram, LED tehnolo\u0123ijas, virtuves iek\u0101rtas un taml\u012bdz\u012bgi. <\/p>\n
Mums ir viens piln\u012bb\u0101 apr\u012bkots videi draudz\u012bgs restor\u0101ns Somij\u0101, kur l\u012bdztekus jau min\u0113tajiem videi draudz\u012bgiem risin\u0101jumiem izveidots ar\u012b za\u013cais\u00a0\u2013 ar z\u0101li noaudz\u0113tais jumts.<\/p>\n
T\u0101pat \u201cHes-Pro\u201d centr\u0101l\u0101 noliktava ir labs ekolo\u0123isk\u0101s dom\u0101\u0161anas piem\u0113rs, jo tie\u0161i no turienes uz Somijas \u201cHesburger\u201d restor\u0101niem nog\u0101d\u0101 visas nepiecie\u0161am\u0101s preces (iz\u0146emot burgeru maiz\u012btes)\u00a0\u2013 no darba ap\u0123\u0113rba un m\u0101rketinga materi\u0101liem l\u012bdz sal\u0101tiem un majon\u0113z\u0113m. Centr\u0101laj\u0101 noliktav\u0101 atkritumu samazin\u0101\u0161ana un p\u0101rstr\u0101de ir katra darbinieka darbdienas neat\u0146emama da\u013ca. Visi sakr\u0101tie atkritumi tiek \u0161\u0137iroti un t\u016bl\u012bt sagatavoti p\u0101rstr\u0101dei, savuk\u0101rt no cep\u0161an\u0101 izmantot\u0101s e\u013c\u013cas izgatavo biodegvielu, ko lo\u0123istikas centrs izmanto biodeg\u013cos.<\/p>\n
\u2013 Izr\u0101d\u0101s, ar \u201cHesburger\u201d v\u0101rdu saist\u0101s pat ekolo\u0123isku darba ap\u0123\u0113rbu un b\u0113rniem ekolo\u0123isku rota\u013clietu ra\u017eo\u0161ana.<\/b><\/p>\n
\u2013 Sadarb\u012bb\u0101 ar London\u0101 str\u0101d\u0101jo\u0161o Somijas izcelsmes modes dizaineri un ekodizaina eksperti Annu Sairo esam sp\u0113ru\u0161i n\u0101kamo soli vides aizsardz\u012bbas un resursu taup\u012bbas virzien\u0101. M\u016bsu \u0137\u0113d\u0113 ar vair\u0101k nek\u0101 400 restor\u0101nu un 6700 darbinieku, ir liela darba ap\u0123\u0113rba un rekl\u0101mas materi\u0101lu aprite. Anna ir rad\u012bjusi lielisku risin\u0101jumu, k\u0101 tos p\u0113c lieto\u0161anas izmantot atk\u0101rtoti, izstr\u0101d\u0101jot kvalitat\u012bvu un funkcion\u0101lu darba ap\u0123\u0113rbu, kura ra\u017eo\u0161anas proces\u0101 tiek iev\u0113rota \u201cHesburger\u201d za\u013c\u0101 politika.<\/p>\n
Lai taup\u012btu pat\u0113r\u0113tos dabas resursus, likumsakar\u012bgs solis ir ar\u012b b\u0113rnu iesaist\u012b\u0161ana un izgl\u012bto\u0161ana par vides aizsardz\u012bbu. \u0160\u012b iemesla d\u0113\u013c esam izveidoju\u0161i praktisko uzdevumu aktivit\u0101\u0161u komplektu: kr\u0101sojamie z\u012bmu\u013ci, bloci\u0146\u0161, uzdevumu burtn\u012bca, mugursoma un maci\u0146\u0161, kas ra\u017eoti no otrreiz\u0113j\u0101s p\u0101rstr\u0101des materi\u0101liem\u00a0\u2013 poliestera, pap\u012bra, kartona un koka. \u0160is ekorota\u013clietu komplekts veidots sadarb\u012bb\u0101 ar Somijas uz\u0146\u0113mumu \u201cTouchpoint OY\u201d, kas ir specializ\u0113jies ekolo\u0123isko materi\u0101lu ra\u017eo\u0161an\u0101.<\/p>\n
\u2013 Latvij\u0101 diem\u017e\u0113l ar atkritumu \u0161\u0137iro\u0161anu ir \u0161vaki. K\u0101 j\u016bs pan\u0101c\u0101t, ka \u0161is process notiek tik kvalitat\u012bvi?<\/b><\/p>\n
\u2013 Vis\u0101di jau g\u0101jis… J\u0101, Somij\u0101 za\u013c\u0101 dom\u0101\u0161ana ir pati par sevi saprotama un tik sena, ka katram vai g\u0113nos. Latvij\u0101 ar\u012b visos m\u016bsu restor\u0101nos \u0161\u0137irojam atkritumus. <\/p>\n
\u2013 Bet tagad, l\u016bdzu, par to, k\u0101 top gatavais produkts \u201cHesburger\u201d virtuv\u0113.<\/b><\/p>\n
\u2013 Virtuv\u0113 ir likums p\u0101ri visam: produktu dro\u0161\u012bba, higi\u0113nas uzraudz\u012bba, izejvielu p\u0113t\u012bjumi un test\u0113\u0161ana laboratorij\u0101s. Kvalitat\u012bvas izejvielas, pareizi darba pa\u0146\u0113mieni un cep\u0161anas ilgums, \u0101tra pasnieg\u0161ana un t\u012bras klientu apkalpo\u0161anas telpas veido kvalit\u0101tes vad\u012bbas kodolu. Darbiniekus apm\u0101c\u0101m, lai vi\u0146i ar\u012b pa\u0161i var\u0113tu par to visu par\u016bp\u0113ties.<\/p>\n
\u2013 Un no k\u0101 top gatavais produkts? \t<\/b><\/p>\n
\u2013 Burgerus gatavo no augstv\u0113rt\u012bgas 100% liellopu ga\u013cas, kas restor\u0101niem Baltij\u0101 p\u0113rk no Lietuvas sadarb\u012bbas partnera \u201cBIOVELA\u201d. Papildus valsts noteiktajiem kvalit\u0101tes p\u0101rbaudes standartiem \u201cHesburger\u201d produktu kvalit\u0101te tiek p\u0101rbaud\u012bta uz\u0146\u0113muma kvalit\u0101tes laboratorij\u0101. Burgeru maiz\u012btes, konserv\u0113tos gur\u0137us un m\u0113rces vienm\u0113r pas\u016bta no Somijas pieg\u0101d\u0101t\u0101jiem, ja tas, \u0146emot v\u0113r\u0101 m\u016bsu \u012bso ra\u017eas nov\u0101k\u0161anas periodu un mazo uz\u0146\u0113m\u0113ju ra\u017eo\u0161anas iesp\u0113jas, ir iesp\u0113jams. \u201cHesburger\u201d ke\u010dups ir pa\u0161m\u0101ju produktu p\u0101rstr\u0101des rezult\u0101ts, kur\u0101 p\u0113c \u012bpa\u0161as receptes izmanto daudz tom\u0101tu. Ar\u012b ikviena \u201cHesburger\u201d izmantot\u0101 gur\u0137a \u0161\u0137\u0113l\u012bte ir pagatavota Somij\u0101, izmantojot svaigi nov\u0101ktus, uz lauka augu\u0161us gur\u0137us no vair\u0101k\u0101m saimniec\u012bb\u0101m. Ar t\u0101m ir nosl\u0113gti l\u012bgumi, t\u0101d\u0113j\u0101di nodro\u0161inot gur\u0137u un to apk\u0101rt\u0113j\u0101s vides kvalit\u0101ti no ies\u0113\u0161anas mirk\u013ca l\u012bdz nov\u0101k\u0161anas br\u012bdim. <\/p>\n
\u2013 J\u016bs izejvielu ra\u017eo\u0161anas proces\u0101 uzsverat Somijas uz\u0146\u0113mumu kl\u0101tb\u016btni. Ta\u010du varb\u016bt izmantojat ar\u012b taj\u0101s valst\u012bs audz\u0113to un ra\u017eoto, kur\u0101s atv\u0113rti \u201cHesburger\u201d restor\u0101ni? <\/b><\/p>\n
\u2013 T\u0101 k\u0101 m\u016bsu produktu izgatavo\u0161an\u0101 ir nepiecie\u0161amas daudz un da\u017e\u0101das izejvielas, sadarb\u012bbas partneri main\u0101s atkar\u012bb\u0101 no konkr\u0113t\u0101 \u201cHesburger\u201d produkta. K\u0101 piem\u0113ru sadarb\u012bbas partneru da\u017e\u0101d\u012bbai varu min\u0113t klientu piepras\u012bt\u0101ko \u201cHesburger\u201d produktu\u00a0\u2013 siera burgera komplektu. \u0160\u012b produkta izejvielas n\u0101k no piec\u0101m valst\u012bm\u00a0\u2013 maize, m\u0113rces un gar\u0161vielas no Somijas, liellopu ga\u013ca no Lietuvas, siers no V\u0101cijas, kartupe\u013ci no N\u012bderlandes, savuk\u0101rt atspirdzino\u0161ie dz\u0113rieni no Igaunijas.<\/p>\n
Ja run\u0101jam par Baltijas tirgu, tad \u0161obr\u012bd m\u0113s esam nosl\u0113gu\u0161i sadarb\u012bbu ar Lietuvas uz\u0146\u0113mumu, kas iep\u0113rk liellopu ga\u013cu no vis\u0101m Baltijas valst\u012bm, t\u0101tad savos \u0113dienos izmantojam ar\u012b Latvij\u0101 audz\u0113tu liellopu ga\u013cu. T\u0101pat m\u0113s esam uzs\u0101ku\u0161i p\u0101rrunas par iesp\u0113jamu sadarb\u012bbu izejvielu pieg\u0101d\u0113 ar Latvijas uz\u0146\u0113mumu, ta\u010du konkr\u0113t\u0101k par p\u0101rrunu rezult\u0101tiem var\u0113sim inform\u0113t \u0161\u012b gada beig\u0101s vai n\u0101kam\u0101 gada s\u0101kum\u0101.<\/p>\n
Mums ir divi lo\u0123istikas centri. Viens Somij\u0101, kas atbild par produktu izplat\u012b\u0161anu Somijas un V\u0101cijas, un da\u013c\u0113ji Krievijas tirgiem, bet Igaunijas lo\u0123istikas centrs apg\u0101d\u0101 visas Baltijas valstis. <\/p>\n
\u2013 Kas ir \u0161\u012bs produkcijas pieg\u0101d\u0101t\u0101ji\u00a0\u2013 zemnieki, lauksaimniec\u012bbas kooperat\u012bvi vai p\u0101rtikas p\u0101rstr\u0101des uz\u0146\u0113mumi, un k\u0101das kvalit\u0101tes pras\u012bbas tiek izvirz\u012btas vi\u0146iem? K\u0101 notiek izsekojam\u012bba? <\/b><\/p>\n
\u2013 M\u016bsu uz\u0146\u0113muma sadarb\u012bbas partneri ir lielie p\u0101rtikas p\u0101rstr\u0101des uz\u0146\u0113mumi. Galvenie faktori, p\u0113c kuriem \u201cHesburger\u201d izv\u0113las savus sadarb\u012bbas partnerus, ir kvalit\u0101te, pieg\u0101d\u0101t\u0101ja atra\u0161an\u0101s vieta (viet\u0113jais uz\u0146\u0113mums vai \u0101rvalstu) un cena. Svar\u012bg\u0101kais faktors vienm\u0113r ir izejvielu kvalit\u0101te, p\u0113c kuras tiek analiz\u0113ti ar\u012b p\u0101r\u0113jie, un izdar\u012bta izv\u0113le par labu vienam vai otram sadarb\u012bbas partnerim. Br\u012bd\u012b, kad m\u0113s esam pie\u0146\u0113mu\u0161i l\u0113mumu par jaunu sadarb\u012bbas partneru mekl\u0113\u0161anu, s\u0101kas ilgs proced\u016bru kopums, kas var aiz\u0146emt l\u012bdz vienam gadam, un \u0161aj\u0101 laik\u0101 tiek izv\u0113rt\u0113ta uz\u0146\u0113mumu atbilst\u012bba m\u016bsu noteiktaj\u0101m pras\u012bb\u0101m. \u0160is process sast\u0101v no izejvielu paraugu degust\u0101cijas, to test\u0113\u0161anas laboratorij\u0101s, k\u0101 ar\u012b potenci\u0101l\u0101 sadarb\u012bbas partnera r\u016bpn\u012bcu audit\u0113\u0161anas. Kad p\u0113d\u0113jais posms\u00a0\u2013 audita veik\u0161ana r\u016bpn\u012bc\u0101s\u00a0\u2013 ir gar\u0101m un redzami pozit\u012bvi rezult\u0101ti, m\u0113s esam gatavi s\u0101kt sadarb\u012bbu. Lai gan audits un p\u0101r\u0113j\u0101s p\u0101rbaudes ir vienreiz iztur\u0113tas, m\u0113s regul\u0101ri veicam sadarb\u012bbas partneru p\u0101rbaudes, lai b\u016btu dro\u0161i par izejvielu augstu kvalit\u0101ti. <\/p>\n
\u2013 Vai ir biju\u0161i gad\u012bjumi, kad pieg\u0101d\u0101t\u0101jam j\u0101izsaka ar\u012b pretenzijas un sadarb\u012bba j\u0101p\u0101rtrauc?<\/b><\/p>\n
\u2013 M\u016bsu uz\u0146\u0113muma galvenais m\u0113r\u0137is ir nodro\u0161in\u0101t nemain\u012bgi augstu izejvielu kvalit\u0101ti, t\u0101tad ar\u012b no saviem sadarb\u012bbas partneriem m\u0113s pras\u0101m atbilsto\u0161u kvalit\u0101tes krit\u0113riju iev\u0113ro\u0161anu. Esam priec\u012bgi, ka l\u012bdz \u0161im neesam piedz\u012bvoju\u0161i situ\u0101ciju, kad mums b\u016btu j\u0101p\u0101rtrauc sadarb\u012bba neizpild\u012btu kvalit\u0101tes standartu d\u0113\u013c.<\/p>\n
\u2013 Vai, pateicoties \u201cHesburger\u201d aktivit\u0101t\u0113m, Latvij\u0101 nav uzvaras g\u0101jienu s\u0101ku\u0161i vesel\u012bgie sm\u016btiji? P\u0113c to iek\u013cau\u0161anas j\u016bsu uz\u0146\u0113mumu \u0113dienkart\u0113, \u0161\u0137iet, Latvij\u0101 saimniec\u0113m sm\u016btiju sakult k\u013cuvis gandr\u012bz par modes lietu un vai katr\u0101 preses izdevum\u0101 las\u0101ma k\u0101da \u0161\u0101 dz\u0113riena recepte. Kur aug\u013cus un ogas iep\u0113rk \u201cHesburger\u201d?<\/b><\/p>\n
\u2013 \u0160\u0101 gada pavasar\u012b m\u0113s veic\u0101m p\u0113t\u012bjumu, kur\u0101 secin\u0101j\u0101m, ka Latvijas iedz\u012bvot\u0101ji sal\u012bdzin\u0101jum\u0101 ar Lietuvu un Igauniju iev\u0113rojami maz\u0101k pat\u0113r\u0113 svaigus aug\u013cus un ogas. Ar m\u0113r\u0137i veicin\u0101t \u0161o vesel\u012bgo un vitam\u012bniem bag\u0101to produktu lieto\u0161anu uztur\u0101 \u201cHesburger\u201d sav\u0101 sortiment\u0101 vis\u0101 Baltij\u0101 ieviesa jaunu produktu l\u012bniju\u00a0\u2013 aug\u013cu un ogu sm\u016btijus. Sm\u016btijiem nepiecie\u0161amos aug\u013cus un ogas m\u0113s iep\u0113rkam Be\u013c\u0123ij\u0101, p\u0113c tam sasald\u0113t\u0101 veid\u0101 tos nog\u0101d\u0101jam uz m\u016bsu lo\u0123istikas centru Igaunij\u0101, kas izplata izejvielas visiem Baltijas valstu restor\u0101niem. <\/p>\n
\u2013 Tas gan vair\u0101k t\u0101ds politisks jaut\u0101jums, bet k\u0101das ir j\u016bsu domas par Latvij\u0101 noteikto pievienot\u0101s v\u0113rt\u012bbas nodok\u013ca likmi p\u0101rtikai? <\/b><\/p>\n
\u2013 Uzskatu, ka pievienot\u0101s v\u0113rt\u012bbas nodoklis p\u0101rtikai Latvij\u0101 ir diezgan augsts sal\u012bdzin\u0101jum\u0101 ar cit\u0101m valst\u012bm, kur\u0101s \u201cHesburger\u201d ir atv\u0113ris savus restor\u0101nus. \u0145emot v\u0113r\u0101 valst\u012b noteikto PVN likmi p\u0101rtikai, main\u0101s ar\u012b cenas m\u016bsu produkcijai, piem\u0113ram, ja nodok\u013ca likme tiek paaugstin\u0101ta, tas ietekm\u0113 ar\u012b gala cenu m\u016bsu produkcijai, to sad\u0101rdzinot.<\/p>\n
\u2013 Vai \u201cHesburger\u201d darb\u012bbu ietekm\u0113 ar\u012b p\u0101rtikas izejvielu cenu sv\u0101rst\u012bbas? <\/b><\/p>\n
\u2013 M\u016bsu uz\u0146\u0113muma darb\u012bbas pamat\u0101 ir da\u017e\u0101du izejvielu ieg\u0101de no vair\u0101k\u0101m valst\u012bm, t\u0101p\u0113c jebkuras cenu izmai\u0146as ietekm\u0113 ar\u012b m\u016bsu darb\u012bbu. <\/p>\n
\u2013 Pie\u013cauju, k\u0101ds uztura speci\u0101lists, neiedzi\u013cinoties lietas b\u016bt\u012bb\u0101 \u0161o rakstu lasot, ar l\u012bku pirkstu krat\u012bs j\u016bsu virzien\u0101 un cent\u012bsies apgalvot, ka burgers nav vesel\u012bgs. Ko j\u016bs vi\u0146am atbild\u0113tu?<\/b><\/p>\n
\u2013 Savu produktu pagatavo\u0161an\u0101 m\u0113s vienm\u0113r izmantojam augstas kvalit\u0101tes izejvielas, kas ir svaigas un r\u016bp\u012bgi p\u0101rbaud\u012btas, t\u0101p\u0113c uzskatu, ka m\u016bsu produkcija ir augstv\u0113rt\u012bga. Sav\u0101 uz\u0146\u0113muma m\u0101jaslap\u0101 esam izveidoju\u0161i uzturvielu tabulu, lai m\u016bsu klienti b\u016btu prec\u012bzi inform\u0113ti par katra produkta pagatavo\u0161an\u0101 izmantotaj\u0101m sast\u0101vda\u013c\u0101m, ener\u0123\u0113tisko v\u0113rt\u012bbu, s\u0101ls un cukura daudzumu un citiem svar\u012bgiem faktoriem. <\/p>\n
\u0160eit es v\u0113l\u0113tos piemin\u0113t ar\u012b nesen public\u0113to p\u0113t\u012bjumu \u017eurn\u0101l\u0101 \u201cEuropean Journal of Clinical Nutrition\u201d\u00a0\u2013 no 2003. l\u012bdz 2010. gadam amerik\u0101\u0146u zin\u0101tnieki p\u0113t\u012bju\u0161i vair\u0101k nek\u0101 18 t\u016bksto\u0161u amerik\u0101\u0146u \u0113\u0161anas paradumus, piev\u0113r\u0161ot uzman\u012bbu malt\u012btes ietur\u0113\u0161anai \u0101rpus m\u0101j\u0101m. P\u0113t\u012bjuma dati liecina, ka malt\u012btes ietur\u0113\u0161ana pilna servisa restor\u0101n\u0101 ne vienm\u0113r noz\u012bm\u0113 lab\u0101ku kvalit\u0101ti un vesel\u012bg\u0101ku p\u0101rtiku\u00a0\u2013 t\u0101 ir l\u012bdzv\u0113rt\u012bga malt\u012btei \u0101tr\u0101s \u0113din\u0101\u0161anas restor\u0101n\u0101.<\/p>\n
\u2013 P\u0113d\u0113jo jaut\u0101jumu v\u0113los uzdot \u201ciz dz\u012bves\u201d un mazliet ar smaidu. J\u016bs esat atkl\u0101jusi, ka j\u016bsu iecien\u012bt\u0101kais ir rudzu maiz\u012btes burgers un atz\u012bt\u0101kais dz\u0113riens\u00a0\u2013 t\u012brs \u016bdens. Vai \u0113dot aizdom\u0101jaties, kur rudzi augu\u0161i, vai \u016bdens tecin\u0101ts no kr\u0101na vai avot\u0101 pasmelts? Man, piem\u0113ram, katru rupjmaizes kumosi\u0146u mut\u0113 liekot, atmi\u0146\u0101 atainojas skaistie lab\u012bbas t\u012brumi…<\/b><\/p>\n
\u2013 God\u012bgi sakot, neatminos reizi, kad b\u016btu par to aizdom\u0101jusies. Tas laikam skaidrojams ar to, ka zinu un esmu p\u0101rliecin\u0101ta, ka \u201cHesburger\u201d produktu pagatavo\u0161an\u0101 izmantoto izejvielu kvalit\u0101te ir augsta.<\/p>\n
Uzzi\u0146a<\/b><\/p>\n Teksts un foto: Ilze Galkina<\/b><\/p>\n","protected":false},"excerpt":{"rendered":" \u0160os v\u0101rdus virsrakst\u0101 izv\u0113l\u0113jos, pamatojoties uz \u0101tr\u0101s \u0113din\u0101\u0161anas \u0137\u0113des \u201cHesburger\u201d moto, proti\u00a0\u2013 uz\u0146\u0113mum\u0101 vienm\u0113r dom\u0101 t\u0101l\u0101k nek\u0101 tikai par darbiem virtuv\u0113 un \u0113diena pagatavo\u0161anu. V\u0113l b\u016btisk\u0101ki ir l\u0113mumi par dabas saudz\u0113\u0161anu, maksim\u0101lu pietuvin\u0101\u0161anos ekolo\u0123isk\u0101m tehnolo\u0123ij\u0101m, str\u0101d\u0101jo\u0161o \u0113rt\u012bb\u0101m, pat\u012bkamas vides rad\u012b\u0161anu restor\u0101nu apmekl\u0113t\u0101jiem un v\u0113l daudz ko citu. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/5759"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5759"}],"version-history":[{"count":4,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/5759\/revisions"}],"predecessor-version":[{"id":5822,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/5759\/revisions\/5822"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n