{"id":4152,"date":"2014-08-25T14:46:49","date_gmt":"2014-08-25T12:46:49","guid":{"rendered":"http:\/\/zurnalsiepirkumi.lv\/?p=4152"},"modified":"2014-09-04T10:22:56","modified_gmt":"2014-09-04T08:22:56","slug":"protekcionisms-iepirkuma-procesos-un-valsts-marketings","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=4152","title":{"rendered":"Protekcionisms iepirkuma procesos un valsts m\u0101rketings"},"content":{"rendered":"

Uz\u0146\u0113m\u0113jiem j\u0101sadz\u012bvo ar to realit\u0101ti, kas radusies lielajiem \u0123eopolitiskajiem sp\u0113l\u0113t\u0101jiem vingrinoties. \u0160aj\u0101 kontekst\u0101 jau par\u0101d\u0101s t\u0113zes, ka 125 miljoni no ES Latvijas ra\u017eot\u0101jiem nepal\u012bdz\u0113s \u2013 mums j\u0101saprot savs izm\u0113rs, sava vieta, nevaram pretend\u0113t uz to, ko sadala lielie sp\u0113l\u0113t\u0101ji. T\u0101p\u0113c m\u016bsu labkl\u0101j\u012bba ir tikai m\u016bsu pa\u0161u rok\u0101s, jo r\u0113\u0137in\u0101ties, ka k\u0101ds atn\u0101ks un pal\u012bdz\u0113s, ir bezcer\u012bgi \u2013 to pier\u0101da fakti. <\/strong><\/p>\n

Galvenais jaut\u0101jums \u2013 vai mums ir pietiekami daudz ener\u0123ijas, izdomas un uzdr\u012bkst\u0113\u0161an\u0101s? Tas \u013coti liel\u0101 m\u0113r\u0101 attiec\u0101s ar\u012b uz iepirkumiem. Kad situ\u0101cija jau k\u013cuvusi kritiska, tikai tad s\u0101kam dom\u0101t par sav\u0113jo protekcionismu, ko izmanto piln\u012bgi visas valstis \u2013 to st\u0101sta pa\u0161i uz\u0146\u0113m\u0113ji, kas m\u0113\u0123in\u0101ju\u0161i ielauzties ES tirg\u016b. \u0160ie centieni atduras k\u0101 pret sienu, izdom\u0101tas neskait\u0101mas metodes, k\u0101 tevi \u2013 sve\u0161o \u2013 nelaist iek\u0161\u0101, jo svar\u012bg\u0101k, lai viet\u0113jie dz\u012bvotu lab\u0101k. M\u0113s turpret\u012b esam k\u0101 atv\u0113rta gr\u0101mata \u2013 l\u016bdzu, n\u0101ciet visi p\u0113c k\u0101rtas.
\n<\/p>\n

Saist\u012bb\u0101 ar iepirkumiem valsts un pa\u0161vald\u012bbu vajadz\u012bb\u0101m, varu pateikt no pieredzes, ka m\u016bsu liel\u0101k\u0101 probl\u0113ma ir slinkums, neprofesionalit\u0101te, l\u0113mumu pie\u0146\u0113m\u0113ju v\u0113lme papildin\u0101t person\u012bgo labkl\u0101j\u012bbu, skopums, alkat\u012bba komplekt\u0101 ar nev\u0113l\u0113\u0161anos izprast, ka s\u0101ls ir sagatavo\u0161an\u0101s proces\u0101, sevi\u0161\u0137i, ja run\u0101jam par iepirkuma procesiem. \u0160obr\u012bd daudz tiek run\u0101ts par viet\u0113j\u0101s produkcijas atbalstu \u2013 pa\u0161vald\u012bb\u0101s, skol\u0101s, da\u017e\u0101d\u0101s iest\u0101d\u0113s. Ta\u010du \u2013 k\u0101 m\u0113s to varam izdar\u012bt, ja nav sist\u0113mas? Jaut\u0101jums \u2013 vai viet\u0101, kas veic iepirkumu, ir kaut viens speci\u0101lists, kas redz laukumu pla\u0161\u0101k, nevis tikai aizpilda kaut kur iepriek\u0161 sadab\u016btus nolikumus, ko nedaudz adopt\u0113 konkr\u0113tam procesam un realiz\u0113? <\/p>\n

K\u0101 piem\u0113rs: sabiedrisk\u0101s \u0113din\u0101\u0161anas iepirkuma specifik\u0101cij\u0101 tiek iek\u013cautas visp\u0101r\u012bgas pras\u012bbas apjomam un kvalit\u0101tei bez iepriek\u0161\u0113jas re\u0123iona iesp\u0113jamo pieg\u0101d\u0101t\u0101ju izp\u0113tes, k\u0101 rezult\u0101t\u0101 jebkur\u0161 p\u0101rrobe\u017eu pieg\u0101d\u0101t\u0101js sp\u0113j kvalific\u0113ties iepirkumam ar krietni l\u0113t\u0101ku un maz\u0101k kvalitat\u012bvu produktu. Iepirkums var\u0113tu \u013coti vienk\u0101r\u0161\u0101 veid\u0101 realiz\u0113t ES at\u013cauto protekcionismu, ja tiktu iestr\u0101d\u0101d\u0101tas iepriek\u0161 min\u0113t\u0101s lietas un piepras\u012bti \u012bpa\u0161ie pieg\u0101des nosac\u012bjumi. Paaugstin\u0101tas kvalit\u0101tes pras\u012bbas p\u0101rrobe\u017eu pieg\u0101d\u0101t\u0101js noteikti var\u0113s izpild\u012bt, bet vai vi\u0146am tas b\u016bs ekonomiski izdev\u012bgi? <\/p>\n

Veidojas apburtais loks \u2013 mums re\u0123ion\u0101 nav pied\u0101v\u0101juma, jo nav jau piepras\u012bjuma: ja zemniekam nav kur to kartupeli likt, tad to nav j\u0113gas audz\u0113t. Protams, j\u0101r\u0113\u0137in\u0101s, ka protekcionisms b\u016bs d\u0101rg\u0101ks, jo latvie\u0161u zemniekam j\u0101konkur\u0113 ar po\u013cu zemnieku, kuru subsid\u0113 sava valsts un izaudz\u0113 vair\u0101k. Latvie\u0161u zemniekam j\u0101p\u0101rdod par t\u0101du cenu, lai vi\u0146\u0161 visu atliku\u0161o gadu var dz\u012bvot. Taj\u0101 pa\u0161\u0101 laik\u0101 dzirdam, ka finan\u0161u ministrija ir pret PVN samazin\u0101\u0161anu \u2013 ide\u0101li apst\u0101k\u013ci, lai uz \u0161ejieni vestu produktus no cit\u0101m valst\u012bm! <\/p>\n

Kas tad ir iepirkumu speci\u0101lists Latvij\u0101? T\u0101da nemaz nav. Ir juristi, kas zina visp\u0101r\u012bg\u0101s normas un non\u0101k iepirkumu da\u013c\u0101, kur tren\u0113jas, pie\u013cauj k\u013c\u016bdas, p\u0113c da\u017eiem gadiem aiziet uz citu nozari. Latvij\u0101 nevien\u0101 augstskol\u0101 netiek gatavoti iepirkumu speci\u0101listi, bet t\u0101 ir vesela joma \u2013 k\u0101d\u0101 no valsts augstskol\u0101m vajadz\u0113tu izveidot juridisk\u0101s izgl\u012bt\u012bbas studiju programmas virzienu ar specializ\u0101ciju iepirkumos. Interesanti b\u016btu uzzin\u0101t: k\u0101du summu gad\u0101 realiz\u0113 valsts un pa\u0161vald\u012bbas caur publisk\u0101 iepirkuma procesu? Redzot \u0161os skait\u013cus, b\u016btu saprotams, vai \u0161\u0101du speci\u0101listu sagatavo\u0161ana valsts m\u0113rog\u0101 ir nepiecie\u0161ama, vai n\u0113.<\/p>\n

M\u0113s kait\u0113jam pa\u0161i sev, p\u0113rkot pa\u0161u l\u0113t\u0101ko, vienlaikus apzinoties, ka tas nevar b\u016bt lab\u0101kais. K\u0101 var izv\u0113rt\u0113t l\u0113t\u0101ko cenu konkr\u0113taj\u0101 br\u012bd\u012b, ja situ\u0101cija da\u017ek\u0101rt main\u0101s pa dien\u0101m, bet l\u012bgumi tiek sl\u0113gti ilgtermi\u0146\u0101? Pie mums reput\u0101cija netiek v\u0113rt\u0113ta, tikai zem\u0101k\u0101 cena. Esmu dzird\u0113jis argumentu \u2013 m\u0113s nevaram at\u013cauties, bud\u017eet\u0101 nav naudas. T\u0101 m\u0113s z\u0101\u0123\u0113jam zaru, uz k\u0101 pa\u0161i s\u0113\u017eam, m\u016bsu b\u0113rni spiesti \u0113st dra\u0146\u0137i<\/em> skol\u0101s un b\u0113rnu d\u0101rzos, bet vec\u0101ki \u2013 mekl\u0113t, kur pirkt d\u0101rze\u0146us no zemniekiem, lai b\u0113rni \u0113stu lab\u0101ku p\u0101rtiku, jo ir bezizeja.<\/p>\n

Kampa\u0146ai, kas atbalst\u012btu viet\u0113jos, ir maz j\u0113gas, jo mums g\u0101\u017e\u0101s virs\u016b analogi ES produkti, kas ir l\u0113t\u0101ki, bet pirc\u0113js produktu izv\u0113las un balso ar maku, lai cik liels patriots b\u016btu. <\/p>\n

Latvija nav specializ\u0113jusies uz kaut ko vienu, konkr\u0113tu. \u0160veice, piem\u0113ram, ir specializ\u0113jusies uz finan\u0161u sektora att\u012bst\u012bbu un gadu desmitiem pie t\u0101 sistem\u0101tiski str\u0101d\u0101. Visa pasaule \u0161o valsti asoci\u0113 ar konkr\u0113tu produktu un pakalpojumu. Latvija ir maza teritorija, za\u013ca, pasaul\u0113 atz\u012bta k\u0101 ekolo\u0123iski t\u012bra. Neko daudz \u0161eit nevar izaudz\u0113t, naudu biznesam gr\u016bti dab\u016bt. \u0145emot v\u0113r\u0101 \u0161os apst\u0101k\u013cus, k\u0101p\u0113c m\u0113s valstisk\u0101 l\u012bmen\u012b nevar\u0113tu specializ\u0113ties biolo\u0123isk\u0101s p\u0101rtikas virzien\u0101? Tad visa valsts, visi resursi, m\u0101rketings ietu kop\u0113j\u0101 virzien\u0101. <\/p>\n

\u0160obr\u012bd mums tr\u016bkst p\u0101rdev\u0113ju, valsts nodro\u0161in\u0101tu un apmaks\u0101tu, kas pal\u012bdz\u0113tu ra\u017eot\u0101jam p\u0101rdot, tikt iek\u0161\u0101 citos tirgos, jo aizmirstam, ka ra\u017eot\u0101js nav p\u0101rdev\u0113js. M\u0113s aizs\u016bt\u0101m produktus uz Ri\u017eskij dvorik<\/em> stendiem Maskav\u0101 \u2013 labus un kvalitat\u012bvus produktus, ta\u010du mums saka, lai dodam kaut ko jaunu un interesantu, jo l\u012bdz\u012bgu produktu plauktos ir daudz un tie ir l\u0113t\u0101ki. Ja m\u0101rketings b\u016btu tik t\u0101lu aizg\u0101jis, ka Latvija k\u013c\u016btu par l\u012bdervalsti pasaul\u0113 biolo\u0123isk\u0101s p\u0101rtikas ra\u017eo\u0161an\u0101, tad ar\u012b viet\u0113jie uz\u0146\u0113m\u0113ji s\u0101ktu pieska\u0146oties, saprastu, ka biolo\u0123isk\u0101 ra\u017eo\u0161ana \u0161aj\u0101 kontekst\u0101 vi\u0146iem var b\u016bt izdev\u012bga. Neb\u016btu j\u0101invest\u0113 nauda dubult\u0101, jo valsts jau par m\u0101rketingu b\u016btu par\u016bp\u0113jusies.<\/p>\n

AUTORS: Normunds \u0160t\u0101ls, uz\u0146\u0113m\u0113ju kluba R\u012bgas marka<\/em> vad\u012bt\u0101js<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Uz\u0146\u0113m\u0113jiem j\u0101sadz\u012bvo ar to realit\u0101ti, kas radusies lielajiem \u0123eopolitiskajiem sp\u0113l\u0113t\u0101jiem vingrinoties. \u0160aj\u0101 kontekst\u0101 jau par\u0101d\u0101s t\u0113zes, ka 125 miljoni no ES Latvijas ra\u017eot\u0101jiem nepal\u012bdz\u0113s \u2013 mums j\u0101saprot savs izm\u0113rs, sava vieta, nevaram pretend\u0113t uz to, ko sadala lielie sp\u0113l\u0113t\u0101ji.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/4152"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4152"}],"version-history":[{"count":3,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/4152\/revisions"}],"predecessor-version":[{"id":4274,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/4152\/revisions\/4274"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}