{"id":24974,"date":"2025-01-24T09:17:02","date_gmt":"2025-01-24T07:17:02","guid":{"rendered":"https:\/\/zurnalsiepirkumi.lv\/?p=24974"},"modified":"2025-01-24T09:30:38","modified_gmt":"2025-01-24T07:30:38","slug":"piegadataju-drosme-zinot-lai-veidotu-godigu-tirdzniecibas-vidi","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=24974","title":{"rendered":"Pieg\u0101d\u0101t\u0101ju drosme zi\u0146ot, lai veidotu god\u012bgu tirdzniec\u012bbas vidi"},"content":{"rendered":"\n

P\u0113d\u0113jo divu gadu laik\u0101 Konkurences padome (KP) ir sa\u0146\u0113musi maz\u0101k nek\u0101 desmit iesniegumus no p\u0101rtikas vai lauksaimniec\u012bbas pre\u010du pieg\u0101d\u0101t\u0101jiem, kuros tiek l\u016bgts iest\u0101des skaidrojums par Negod\u012bgas tirdzniec\u012bbas prakses aizlieguma likuma (NTPAL) piem\u0113ro\u0161anu. T\u0101pat ar\u012b nav sa\u0146emts neviens zi\u0146ojums no pieg\u0101d\u0101t\u0101jiem vai nozares asoci\u0101cij\u0101m, kas liecin\u0101tu par pirc\u0113ju negod\u012bgu tirdzniec\u012bbas praksi. Savuk\u0101rt tirgot\u0101ji publisk\u0101 telp\u0101 nor\u0101da k\u0101 argumentu, ka pirc\u0113ju un pieg\u0101d\u0101t\u0101ju savstarp\u0113jo attiec\u012bbu regul\u0113\u0161ana nav aktu\u0101ls jaut\u0101jums. Vai no t\u0101 ir secin\u0101ms, ka negod\u012bga tirdzniec\u012bbas prakse nepast\u0101v?<\/p>\n\n\n\n

NTPAL m\u0113r\u0137is ir aizliegt negod\u012bgu tirdzniec\u012bbas praksi vis\u0101 lauksaimniec\u012bbas un p\u0101rtikas pre\u010du pieg\u0101des \u0137\u0113d\u0113, k\u0101 ar\u012b aizliegt nep\u0101rtikas pre\u010du mazumtirgot\u0101ju iepirkuma varas izmanto\u0161anu pret pieg\u0101d\u0101t\u0101jiem. Regul\u0113jums ietver skaidrus noteikumus par t\u0101d\u0101m aizliegt\u0101m darb\u012bb\u0101m k\u0101 maks\u0101jumu kav\u0113jumi, vienpus\u0113jas l\u012bguma izmai\u0146as un nepamatotu izmaksu uzlik\u0161ana pieg\u0101d\u0101t\u0101jiem. NTPAL ir sp\u0113c\u012bgs instruments, kas var\u0113tu main\u012bt tirgus vidi, ja vien pieg\u0101d\u0101t\u0101ji izmantotu savas ties\u012bbas un akt\u012bvi zi\u0146otu par negod\u012bgu tirdzniec\u012bbas praksi likuma uzraugo\u0161ajai instit\u016bcijai \u2013 Konkurences padomei. Lai gan bailes un neskaidr\u012bbas var kav\u0113t \u0161o soli, ir svar\u012bgi saprast, ka katra r\u012bc\u012bba var rad\u012bt pozit\u012bvas p\u0101rmai\u0146as.<\/p>\n\n\n\n

Konkurences padomes pilnvaras pieg\u0101d\u0101t\u0101ju aizsardz\u012bb\u0101<\/strong><\/h3>\n\n\n\n

Pieg\u0101d\u0101t\u0101ji nereti saskaras ar situ\u0101cij\u0101m, kur\u0101s j\u016btas atkar\u012bgi no noteikt\u0101 pirc\u0113ja. Atkar\u012bba no konkr\u0113ta pirc\u0113ja var rad\u012bt pieg\u0101d\u0101t\u0101jam ba\u017eas, ka jebk\u0101da veida konflikta risin\u0101\u0161ana var izrais\u012bt negat\u012bvas sekas, piem\u0113ram, nelabv\u0113l\u012bgu nosac\u012bjumu piem\u0113ro\u0161anu vai pat sadarb\u012bbas p\u0101rtrauk\u0161anu. L\u012bdz ar to pieg\u0101d\u0101t\u0101jiem var rasties iespaids, ka vi\u0146u r\u012bc\u012bba nesp\u0113s main\u012bt past\u0101vo\u0161o situ\u0101ciju, un t\u0101d\u0113j\u0101di tie izv\u0113las klus\u0113t. Bailes no sadarb\u012bbas p\u0101rtrauk\u0161anas vai citas negat\u012bvas sekas no pirc\u0113ja puses ir saprotamas, ta\u010du t\u0101s nedr\u012bkst b\u016bt par iemeslu klus\u0113\u0161anai un tie\u0161i pieg\u0101d\u0101t\u0101ju drosm\u012bga r\u012bc\u012bba ir galvenais elements, lai veidotu god\u012bgu un ilgtsp\u0113j\u012bgu tirgus vidi.<\/p>\n\n\n\n

Saska\u0146\u0101 ar Eiropas Parlamenta un Padomes Direkt\u012bvu (ES) 2019\/633 par negod\u012bgu tirdzniec\u012bbas praksi starpuz\u0146\u0113mumu attiec\u012bb\u0101s lauksaimniec\u012bbas un p\u0101rtikas pre\u010du pieg\u0101des \u0137\u0113d\u0113 un NTPAL 4. panta otro da\u013cu lauksaimniec\u012bbas un p\u0101rtikas pre\u010du pieg\u0101d\u0101t\u0101jiem ir noteiktas ties\u012bbas iesniegt s\u016bdz\u012bbas par konkr\u0113tu negod\u012bgu tirdzniec\u012bbas praksi uzraugo\u0161aj\u0101 instit\u016bcij\u0101 vai cit\u0101 ES izpildiest\u0101d\u0113, kura uzrauga lauksaimniec\u012bbas un p\u0101rtikas pre\u010du pieg\u0101des \u0137\u0113di.<\/p>\n\n\n\n

T\u0101p\u0113c KP k\u0101 NTPAL uzraugo\u0161ai instit\u016bcijai ir pilnvaras pie\u0146emt un izskat\u012bt pieg\u0101d\u0101t\u0101ju iesniegumus, veikt izmekl\u0113\u0161anu un uzlikt naudas sodus vai izteikt br\u012bdin\u0101jumus par p\u0101rk\u0101pumiem. V\u0113r\u0161oties KP ar aizdom\u0101m par NTPAL p\u0101rk\u0101pumu, inform\u0101cijas sniedz\u0113jam tiek paredz\u0113ta stingra konfidencialit\u0101tes aizsardz\u012bba, kas nodro\u0161ina, ka pirc\u0113js neuzzina, kur\u0161 ir zi\u0146ojis par p\u0101rk\u0101pumu, un likum\u0101 k\u0101 patst\u0101v\u012bgs negod\u012bgas prakses veids iek\u013cauta draudu izteik\u0161ana vai \u012bsteno\u0161ana pret zi\u0146ot\u0101jiem.<\/p>\n\n\n\n

Ieguvumi no zi\u0146o\u0161anas par pirc\u0113ja izteiktiem draudiem vai \u012bstenotiem komerci\u0101liem pretpas\u0101kumiem<\/strong><\/h3>\n\n\n\n

Kop\u0161 NTPAL st\u0101\u0161an\u0101s sp\u0113k\u0101, KP ir veikusi b\u016btisku darbu, lai veicin\u0101tu likuma izpratni un nodro\u0161in\u0101tu skaidr\u012bbu tirgus dal\u012bbniekiem:<\/p>\n\n\n\n

    \n
  • Izstr\u0101d\u0101tas NTPAL piem\u0113ro\u0161anas vadl\u012bnijas kur\u0101s skaidrotas likuma normas un sniegti piem\u0113ri, pal\u012bdzot pieg\u0101d\u0101t\u0101jiem un pirc\u0113jiem identific\u0113t negod\u012bgu tirdzniec\u012bbas praksi;<\/li>\n\n\n\n
  • Sniegtas vair\u0101k nek\u0101 140 konsult\u0101cijas, atbildot uz jaut\u0101jumiem par likuma piem\u0113ro\u0161anu;<\/li>\n\n\n\n
  • R\u012bkoti semin\u0101ri par negod\u012bgas tirdzniec\u012bbas prakses atpaz\u012b\u0161anu un nov\u0113r\u0161anu, stiprinot tirgus dal\u012bbnieku izpratni un sniedzot iesp\u0113ju izzin\u0101t un analiz\u0113t gan “meln\u0101s”, gan “pel\u0113k\u0101s” tirdzniec\u012bbas prakses, uzsverot praktiskus piem\u0113rus no ikdienas situ\u0101cij\u0101m;<\/li>\n\n\n\n
  • \u0145emta dal\u012bba da\u017e\u0101d\u0101s darba grup\u0101s kop\u0101 ar nozares asoci\u0101cij\u0101m un ministriju p\u0101rst\u0101vjiem, lai stiprin\u0101tu dialogu ar nozari un uzlabotu likuma piem\u0113ro\u0161anas efektivit\u0101ti.<\/li>\n<\/ul>\n\n\n\n

    Neskatoties uz akt\u012bvo dialoga veicin\u0101\u0161anu ar tirgus dal\u012bbniekiem, pieg\u0101d\u0101t\u0101ji bie\u017ei vilcin\u0101s zi\u0146ot, jo baid\u0101s zaud\u0113t sadarb\u012bbu ar lielajiem pirc\u0113jiem. Ta\u010du tie\u0161i NTPAL 5. panta pirm\u0101s da\u013cas 9. punkts dod iesp\u0113ju lauksaimniec\u012bbas un p\u0101rtikas pre\u010du pieg\u0101d\u0101t\u0101jiem izmantot savas ties\u012bbas iesniegt s\u016bdz\u012bbu, nebaidoties, ka pret tiem tiks v\u0113rsti komerci\u0101li pretpas\u0101kumi vai to draudi, nosakot aizliegumu pirc\u0113jam tos \u012bstenot.<\/p>\n\n\n\n

    Nor\u0101d\u0101ms ir tas, ka pirc\u0113ja draudi vai komerci\u0101lo pretpas\u0101kumu izmanto\u0161ana pret pieg\u0101d\u0101t\u0101ju ar\u012b ir uzskat\u0101mi par p\u0101rk\u0101pumu \u0161\u012bs ties\u012bbu normas izpratn\u0113.<\/p>\n\n\n\n

    T\u0101p\u0113c jebk\u0101di komerci\u0101li pretpas\u0101kumi, ko pirc\u0113js veic pret pieg\u0101d\u0101t\u0101jiem, kas zi\u0146oju\u0161i par p\u0101rk\u0101pumu, piem\u0113ram, iz\u0146emot produktus no sortimenta, samazinot pas\u016bt\u012bto produktu daudzumu vai apturot konkr\u0113tus pakalpojumus, ko pirc\u0113js sniedz pieg\u0101d\u0101t\u0101jam, piem\u0113ram, pieg\u0101d\u0101t\u0101ja produktu veicin\u0101\u0161anu, ir aizliegti un uzskat\u0101mi par negod\u012bgu tirdzniec\u012bbas praksi.<\/p>\n\n\n\n

    Ja gad\u012bjum\u0101 zi\u0146ot\u0101js ir v\u0113l\u0113jies neatkl\u0101t savu identit\u0101ti un to dara zin\u0101mu KP, ta\u010du lietas izp\u0113tes gait\u0101 rodas risks atkl\u0101t zi\u0146ot\u0101ja identit\u0101ti, tad saska\u0146\u0101 ar NTPAL 4. panta piekto da\u013cu KP ir ties\u012bbas izbeigt lietas izp\u0113ti, ja l\u0113muma pie\u0146em\u0161ana rada risku atkl\u0101t iesnieguma iesniedz\u0113ja identit\u0101ti vai izpaust inform\u0101ciju, kas kait\u0113tu vi\u0146a interes\u0113m.<\/p>\n\n\n\n

    Vienlaikus NTPAL pied\u0101v\u0101 pla\u0161us aizsardz\u012bbas meh\u0101nismus, kas garant\u0113 zi\u0146ot\u0101ju konfidencialit\u0101ti un KP pien\u0101kums ir stingri iev\u0113rot \u0161os principus, ja pieg\u0101d\u0101t\u0101js, kas ir iesniedzis s\u016bdz\u012bbu vai zi\u0146ojis par negod\u012bgu tirdzniec\u012bbas praksi, izsaka v\u0113lmi neatkl\u0101t identit\u0101ti. Papildus, likums paredz pietiekami nopietnu atbild\u012bbu pirc\u0113jam, ja tas p\u0101rk\u0101pj k\u0101du no NTPAL min\u0113tiem negod\u012bgas tirdzniec\u012bbas prakses aizlieguma veidiem, t\u0101d\u0113j\u0101di veicinot pieg\u0101d\u0101t\u0101ju dro\u0161\u012bbas saj\u016btu.<\/p>\n\n\n\n

    Atkl\u0101jot negod\u012bgu tirdzniec\u012bbas praksi, konkr\u0113tie pieg\u0101d\u0101t\u0101ji un p\u0101rtikas pieg\u0101des \u0137\u0113des dal\u012bbnieki kopum\u0101 g\u016bst daudzveid\u012bgus ieguvumus, kas b\u016btiski veicina taisn\u012bgumu un sniedz:<\/p>\n\n\n\n

      \n
    • Ekonomisko dro\u0161\u012bbu<\/strong><\/li>\n<\/ul>\n\n\n\n

      Pieg\u0101d\u0101t\u0101jiem tiek garant\u0113ta stabil\u0101ka finan\u0161u pl\u016bsma, ja, piem\u0113ram, tiek nov\u0113rsti nepamatoti maks\u0101jumu kav\u0113jumi un papildu izmaksu slogs. Tas \u013cauj uz\u0146\u0113mumiem pl\u0101not savu darb\u012bbu ilgtermi\u0146\u0101 un veicin\u0101t izaugsmi.<\/p>\n\n\n\n

        \n
      • Tirgus l\u012bdzsvaru<\/strong><\/li>\n<\/ul>\n\n\n\n

        Samazinot pirc\u0113ju iesp\u0113jas izmantot savu tirgus varu un sadarb\u012bbas p\u0101rsvaru, tiek rad\u012bta god\u012bg\u0101ka konkurence, kur\u0101 visas puses var darboties l\u012bdzv\u0113rt\u012bgos apst\u0101k\u013cos.<\/p>\n\n\n\n

          \n
        • Attiec\u012bbu stiprin\u0101\u0161anu<\/strong><\/li>\n<\/ul>\n\n\n\n

          Skaidri un god\u012bgi sadarb\u012bbas nosac\u012bjumi veicina uztic\u012bbu starp pieg\u0101d\u0101t\u0101jiem un pirc\u0113jiem, radot ilgtsp\u0113j\u012bgas un abpus\u0113ji izdev\u012bgas partnerattiec\u012bbas.<\/p>\n\n\n\n

            \n
          • Pieg\u0101des \u0137\u0113des efektivit\u0101ti<\/strong><\/li>\n<\/ul>\n\n\n\n

            Samazinot negod\u012bgas prakses rad\u012bt\u0101s izmaksas un resursus, tiek optimiz\u0113ta pieg\u0101des \u0137\u0113de, kas dod labumu visiem tirgus dal\u012bbniekiem un galu gal\u0101 pat\u0113r\u0113t\u0101jiem.<\/p>\n\n\n\n

              \n
            • Sabiedrisk\u0101s v\u0113rt\u012bbas pieaugumu<\/strong><\/li>\n<\/ul>\n\n\n\n

              Tirgus dal\u012bbnieki, kas iev\u0113ro god\u012bgas tirdzniec\u012bbas principus, ieg\u016bst lab\u0101ku reput\u0101ciju sabiedr\u012bbas ac\u012bs. Tas veicina loj\u0101l\u0101ku klientu loku un uzlabo uz\u0146\u0113mumu kop\u0113jo t\u0113lu.<\/p>\n\n\n\n

                \n
              • Inov\u0101ciju veicin\u0101\u0161anu<\/strong><\/li>\n<\/ul>\n\n\n\n

                Taisn\u012bga vide mudina uz\u0146\u0113mumus ieguld\u012bt inov\u0101cij\u0101s un tehnolo\u0123ij\u0101s, jo nav j\u0101sedz nepamatotas izmaksas vai j\u0101risina konfliktu rad\u012bti \u0161\u0137\u0113r\u0161\u013ci.<\/p>\n\n\n\n

                Pieg\u0101d\u0101t\u0101ja ties\u012bbas zi\u0146ot par pirc\u0113ja rad\u012btu NTPAL p\u0101rk\u0101pumu<\/strong><\/h3>\n\n\n\n

                Pieg\u0101d\u0101t\u0101ju akt\u012bva iesaiste un drosme zi\u0146ot par p\u0101rk\u0101pumu ne tikai pal\u012bdz nov\u0113rst konkr\u0113tus p\u0101rk\u0101pumus, bet ar\u012b veicina god\u012bgu konkurences vidi p\u0101rtikas pieg\u0101des \u0137\u0113d\u0113, kur\u0101 tiek cien\u012btas visu pu\u0161u ties\u012bbas un intereses. Pieg\u0101d\u0101t\u0101jiem j\u0101atceras, ka vi\u0146u r\u012bc\u012bba ir b\u016btiska ne tikai vi\u0146u pa\u0161u labkl\u0101j\u012bbai, bet ar\u012b visas nozares ilgtsp\u0113jai un att\u012bst\u012bbai. T\u0101p\u0113c katrs solis uz priek\u0161u stiprina tirgus god\u012bgumu un mazina negod\u012bgas tirdzniec\u012bbas prakses iesp\u0113ju.<\/p>\n\n\n\n

                Negod\u012bga tirdzniec\u012bbas prakse b\u016btiski ietekm\u0113 kop\u0113jo tirgus vidi, radot ekonomiskus zaud\u0113jumus pieg\u0101d\u0101t\u0101jiem un izkrop\u013cojot konkurenci. Pieg\u0101d\u0101t\u0101ji ir sp\u0113j\u012bgi main\u012bt situ\u0101ciju. Ikkatrs pieg\u0101d\u0101t\u0101ja zi\u0146ojums var b\u016bt iz\u0161\u0137iro\u0161s solis taisn\u012bbas un atbild\u012bbas virzien\u0101. Un tikai cie\u0161\u0101 KP sadarb\u012bb\u0101 ar pieg\u0101d\u0101t\u0101jiem ir iesp\u0113jams izveidot tirgus vidi, kur\u0101 valda uztic\u0113\u0161an\u0101s, cie\u0146a un god\u012bgums.<\/p>\n\n\n\n

                \u0160\u012b iemesla d\u0113\u013c ir b\u016btiski izgl\u012btot tirgus dal\u012bbniekus par vi\u0146u ties\u012bb\u0101m un likuma pied\u0101v\u0101tajiem aizsardz\u012bbas meh\u0101nismiem, ko ar noteiktu regularit\u0101ti ar\u012b praktiz\u0113 KP, pied\u0101v\u0101jot ikgad\u0113jos semin\u0101rus par negod\u012bgas tirdzniec\u012bbas prakses atpaz\u012b\u0161anu un riskiem. K\u0101 ar\u012b b\u016btiski v\u0113l vair\u0101k stiprin\u0101t sadarb\u012bbu starp uzraudz\u012bbas iest\u0101d\u0113m, nozares asoci\u0101cij\u0101m un pa\u0161iem pieg\u0101d\u0101t\u0101jiem, lai veicin\u0101tu uztic\u012bbu un p\u0101rredzam\u012bbu, aicinot zi\u0146ot KP par negod\u012bgu tirdzniec\u012bbas praksi, kas nov\u0113rota pieg\u0101d\u0101t\u0101ju attiec\u012bb\u0101s ar pirc\u0113jiem, ko iesp\u0113jams dar\u012bt ar\u012b anon\u012bmi.<\/p>\n","protected":false},"excerpt":{"rendered":"

                P\u0113d\u0113jo divu gadu laik\u0101 Konkurences padome (KP) ir sa\u0146\u0113musi maz\u0101k nek\u0101 desmit iesniegumus no p\u0101rtikas vai lauksaimniec\u012bbas pre\u010du pieg\u0101d\u0101t\u0101jiem, kuros tiek l\u016bgts iest\u0101des skaidrojums par Negod\u012bgas tirdzniec\u012bbas prakses aizlieguma likuma (NTPAL) piem\u0113ro\u0161anu.<\/p>\n","protected":false},"author":1938,"featured_media":24973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,47],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/24974"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1938"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24974"}],"version-history":[{"count":3,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/24974\/revisions"}],"predecessor-version":[{"id":24984,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/24974\/revisions\/24984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/media\/24973"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}