Latvijas komercmediji aicin\u0101ti pieteikties Atvese\u013co\u0161anas fonda (AF) finans\u0113jumam, ar kuru paredz\u0113ts sekm\u0113t Latvijas mediju digit\u0101lo transform\u0101ciju un darb\u012bbas piel\u0101go\u0161anu m\u016bsdienu mediju pat\u0113ri\u0146a tendenc\u0113m digit\u0101laj\u0101 vid\u0113 \u2013 moderniz\u0113t un digitaliz\u0113t viet\u0113jos medijus, k\u0101 ar\u012b organiz\u0113t mediju darbinieku apm\u0101c\u012bbas, t\u0101d\u0113j\u0101di ce\u013cot Latvijas mediju nozares konkur\u0113tsp\u0113ju, nodro\u0161inot ilgtsp\u0113ju, saglab\u0101jot plur\u0101listisku mediju tirgu un stiprinot notur\u012bbu pret dezinform\u0101ciju. Atkl\u0101tu projektu konkursiem pretendenti aicin\u0101ti pieteikties Centr\u0101laj\u0101 finan\u0161u un l\u012bgumu a\u0123ent\u016br\u0101 (CFLA).<\/p>\n\n\n\n
Eiropas Komisijas p\u0101rst\u0101vniec\u012bbas Latvij\u0101 vad\u012bt\u0101ja Zane Petre: \u201c\u0160obr\u012bd informat\u012bv\u0101 un mediju telpa Eiropas Savien\u012bb\u0101 saskaras ar daudziem izaicin\u0101jumiem, tostarp pateicoties tehnolo\u0123iju straujajai att\u012bst\u012bbai, mediju lieto\u0161anas paradumu mai\u0146ai, k\u0101 ar\u012b iedz\u012bvot\u0101ju prasm\u0113m lietot mediju un informat\u012bvo telpu. Nepiecie\u0161ams palielin\u0101t faktos balst\u012btas un anal\u012btiskas inform\u0101cijas \u012bpatsvaru, lai ar\u012b \u0161\u0101d\u0101 veid\u0101 dotu pretsparu dezinform\u0101cijas apritei. Mediju satura digitaliz\u0101cija, da\u017e\u0101du inform\u0101cijas tehnolo\u0123ijas r\u012bku att\u012bst\u012bba ir efekt\u012bvs veids, k\u0101 palielin\u0101t un da\u017e\u0101dot mediju veidot\u0101 satura pieejam\u012bbu. B\u016btiski ar\u012b turpin\u0101t datu anal\u012bzi, izsv\u0113rt da\u017e\u0101das tendences un izmantot anal\u012bz\u0113 ieg\u016btos datus demokr\u0101tijas atbalsta un stiprin\u0101\u0161anas procesos. Atvese\u013co\u0161anas fonda finans\u0113juma1<\/a><\/sup>atbalsts \u0161\u012bm iniciat\u012bv\u0101m ir b\u016btisks, un svar\u012bgi to izmantot savlaic\u012bgi.\u201d<\/p>\n\n\n\n \u201c\u0145emot v\u0113r\u0101, ka turpm\u0101kos gados b\u016btiski stiprin\u0101sim sabiedriskos medijus, Atvese\u013co\u0161anas fonda invest\u012bcijas dos unik\u0101lu izdev\u012bbu Latvijas komercmedijiem veikt moderniz\u0101ciju un digitaliz\u0101ciju, t\u0101d\u0113j\u0101di pan\u0101kot b\u016btisku izr\u0101vienu un uzlabojot konkur\u0113tsp\u0113ju. \u012apa\u0161i svar\u012bgi tas ir laik\u0101, kad arvien kl\u0101teso\u0161\u0101kas un popul\u0101r\u0101k\u0101s k\u013c\u016bst glob\u0101l\u0101s digit\u0101l\u0101s mediju platformas. T\u0101p\u0113c \u0161is atbalsts p\u0113c b\u016bt\u012bbas ir ne tikai medijiem, to auditorij\u0101m, saturam un platform\u0101m, bet ar\u012b m\u016bsu latvie\u0161u valodas un viet\u0113j\u0101s kult\u016brtelpas stiprin\u0101\u0161anai. Kult\u016bras ministrija cer konkursos ieraudz\u012bt drosm\u012bgas un ilgtsp\u0113j\u012bgas idejas,\u201d mediju pas\u0101kum\u0101 akcent\u0113ja kult\u016bras ministres padomnieks mediju jaut\u0101jumos K\u0101rlis Dagilis.<\/p>\n\n\n\n \u201cCFLA marta beig\u0101s ir izsludin\u0101jusi projektu iesnieg\u0161anu ab\u0101s AF mediju atbalsta programm\u0101s, un dr\u012bzum\u0101 sadarb\u012bb\u0101 ar Kult\u016bras ministriju tiks r\u012bkoti informat\u012bvie semin\u0101ri. Pirmais no tiem \u2013 jau 11. apr\u012bl\u012b. T\u0101 k\u0101 \u0161\u012bs programmas tiek finans\u0113tas ar AF atbalstu, to \u012bsteno\u0161anai atv\u0113l\u0113tais laiks ir divi gadi un projektiem j\u0101b\u016bt piln\u012bb\u0101 \u012bstenotiem l\u012bdz 2026. gada j\u016bnija beig\u0101m. Ar\u012b CFLA no savas puses r\u016bp\u0113simies, lai ievie\u0161ana norit atbilsto\u0161i pl\u0101nam. Past\u0101v\u012bgi esam gatavi konsult\u0113t un sniegt atbalstu, lai pal\u012bdz\u0113tu projektiem veiksm\u012bgi \u012bstenoties un nodro\u0161in\u0101t rezult\u0101tu sasnieg\u0161anu,\u201d piebilda CFLA direktore Anita Kr\u016bmi\u0146a.<\/p>\n\n\n\n \u201cAtvese\u013co\u0161anas fonda finans\u0113jumam medijiem ir j\u0101b\u016bt k\u0101 p\u0101rdom\u0101tai, strat\u0113\u0123iskai invest\u012bcijai. Ja run\u0101jam par tehnolo\u0123ij\u0101m, tad projektiem j\u0101b\u016bt v\u0113rstiem uz ilgtsp\u0113j\u012bbas, neatkar\u012bbas un notur\u012bbas veido\u0161anu. \u0160\u012b nav dot\u0101cija parasto mediju darb\u012bbu finans\u0113\u0161anai. K\u0101 mediju eksperts saskatu iesp\u0113jas \u0161\u012b projekta ietvaros medijiem ieviest jaunas metodes un pa\u0146\u0113mienus auditorijas izp\u0113tei un piesaistei, ieviest m\u0101ksl\u012bg\u0101 intelekta r\u012bkus, kas \u0161obr\u012bd nav zin\u0101tnisk\u0101 fantastika, bet uz att\u012bst\u012bbu v\u0113rsta uz\u0146\u0113muma nepiecie\u0161am\u012bba. T\u0101pat ceru, ka mediji ievies\u012bs ar\u012b inovat\u012bvus risin\u0101jumus auditorijas iesaistei un satura, redakcion\u0101liem jaunin\u0101jumiem. Iesp\u0113jams, veidosies jauni starpmediju platformu sadarb\u012bbas projekti. Dinamisk\u0101 mediju vide pieprasa nep\u0101rtrauktu zin\u0101\u0161anu papildin\u0101\u0161anu un ar\u012b izgl\u012bt\u012bbas sada\u013ca, kur\u0101 tiek pie\u0161\u0137irts finans\u0113jums ir nenov\u0113rt\u0113jama, jo tie\u0161i \u0161obr\u012bd medijiem ir j\u0101sp\u0113j gan ikdien\u0101 pielietot jaunus IT r\u012bkus, gan veidot komunik\u0101ciju digit\u0101l\u0101 vid\u0113, k\u0101 ar\u012b ieg\u016bt zin\u0101\u0161anas par medijprat\u012bbas, dezinform\u0101cijas atmasko\u0161anas un citiem nu jau ikdieni\u0161\u0137iem jaut\u0101jumiem,\u201d akcent\u0113 Latvijas Raidorganiz\u0101ciju savien\u012bbas izpilddirektors Ingem\u0101rs Vekteris.<\/p>\n\n\n\n \u201cNo druk\u0101to mediju perspekt\u012bvas j\u0101uzsver, ka \u0161is finans\u0113jums \u013caus spert soli tai virzien\u0101, lai ar\u012b druk\u0101tie mediji var\u0113tu pacelt savu darb\u012bbu v\u0113l nebiju\u0161\u0101 l\u012bmen\u012b – k\u013c\u016bt pieejam\u0101ki, interesant\u0101ki un m\u016bsdien\u012bg\u0101ki, \u012bpa\u0161i jaunatnei, kura saturu pieradusi pat\u0113r\u0113t digit\u0101laj\u0101 form\u0101t\u0101. Druk\u0101tie mediji ir sapratu\u0161i, ka paral\u0113li ierastajam form\u0101tam ir j\u0101atrod savs n\u0101kotnes darb\u012bbas veids ar\u012b digit\u0101laj\u0101 vid\u0113, prasot par to taisn\u012bgu atl\u012bdz\u012bbu par izveidoto saturu,\u201d mediju pas\u0101kum\u0101 nor\u0101d\u012bja \u201cRe\u0123ionu mediji\u201d izdevniec\u012bbas vad\u012bt\u0101js Uldis Salmi\u0146\u0161.<\/p>\n\n\n\n Ar Atvese\u013co\u0161anas fonda invest\u012bcij\u0101m Kult\u016bras ministrija k\u0101 par mediju politiku atbild\u012bg\u0101 valsts instit\u016bcija 2 aktivit\u0101\u0161u ietvaros iecer\u0113jusi sniegt atbalstu Latvijas komercmedijiem.<\/p>\n\n\n\n Pirm\u0101s aktivit\u0101tes<\/a> ietvaros pl\u0101nots atbalsts uz\u0146\u0113mumu tehnolo\u0123isko risin\u0101jumu att\u012bst\u012bbai, piem\u0113ram, druk\u0101to mediju digitaliz\u0101cijai, uz\u0146\u0113mumu ra\u017eo\u0161anas procesu pa\u0101trin\u0101\u0161anai, k\u0101 ar\u012b t\u0101du IT r\u012bku izveidei, kas uzlabo mediju satura pieejam\u012bbu un datu anal\u012bzi par to auditorijas paradumiem.<\/p>\n\n\n\n \u0160aj\u0101 aktivit\u0101t\u0113 pieejamais finans\u0113jums ir 3,7 miljoni eiro; uz to pretendenti \u2013 komerci\u0101lo masu inform\u0101cijas l\u012bdzek\u013cu \u012bpa\u0161nieki vai biedri, juridiskas personas vai person\u0101lsabiedr\u012bbas, kas veic sabiedrisk\u0101s domas izp\u0113ti un sniedz pakalpojumus medijiem, t.sk. Latvijas tirg\u016b veic mediju auditorijas p\u0113t\u012bjumus, vai fiziska persona, kas ir re\u0123istr\u0113ta NEPLP k\u0101 elektroniskais pla\u0161sazi\u0146as l\u012bdzeklis vai Uz\u0146\u0113mumu re\u0123istra masu inform\u0101cijas l\u012bdzek\u013cu re\u0123istr\u0101 \u2013 var pieteikties CFLA jau izsludin\u0101taj\u0101 atkl\u0101t\u0101 projektu konkurs\u0101.<\/p>\n\n\n\n Otr\u0101s aktivit\u0101tes<\/a> ietvaros tiek finans\u0113ta mediju kompeten\u010du centra darb\u012bba, lai apm\u0101c\u012bbu kursos att\u012bst\u012btu mediju nozares speci\u0101listu digit\u0101l\u0101s prasmes un medijprat\u012bbu. Atbalsts paredz\u0113ts augsta l\u012bme\u0146a digit\u0101lo prasmju apguvei, mediju uz\u0146\u0113mumu biznesu mode\u013cu uzlabo\u0161anai, procesu efektiviz\u0113\u0161anai un izmaksu samazin\u0101\u0161anai, inform\u0101cijas un komunik\u0101cijas tehnolo\u0123ij\u0101m un to risin\u0101jumiem, m\u0101c\u012bbu procesa \u012bsteno\u0161anai, k\u0101 ar\u012b jaunu digit\u0101lo produktu izstr\u0101dei.<\/p>\n\n\n\n \u0160aj\u0101 aktivit\u0101t\u0113 pieejamais Atvese\u013co\u0161anas fonda finans\u0113jums ir 2 miljoni eiro, uz kuru juridiska persona vai juridisku personu apvien\u012bba (kura var apliecin\u0101t vismaz divu gadu pieredzi IT, izgl\u012bt\u012bbas, medijprat\u012bbas, mentoringa un konsult\u0113\u0161anas jom\u0101s) var pieteikties CFLA izsludin\u0101taj\u0101 atkl\u0101tu projektu konkurs\u0101.<\/p>\n\n\n\n Abu aktivit\u0101\u0161u atbalsta pas\u0101kumus pl\u0101nots \u012bstenot l\u012bdz 2026. gada 30. j\u016bnijam.<\/p>\n\n\n\n \u012astenojot abas mediju atbalsta aktivit\u0101tes, l\u012bdz 2026. gada vidum paredz\u0113ts izveidot ne maz\u0101k k\u0101 3 jaunas digit\u0101l\u0101s platformas vai digit\u0101los risin\u0101jumus. Mediju kompeten\u010du centr\u0101 pl\u0101nots paaugstin\u0101t vismaz 100 mediju nozares uz\u0146\u0113mumu darbinieku kompetenci izstr\u0101d\u0101t vai pilnveidot digit\u0101los risin\u0101jumus, atbilsto\u0161i piel\u0101gojot satura ra\u017eo\u0161anu digit\u0101l\u0101 laikmeta form\u0101tiem un auditorijas piepras\u012bjumam.<\/p>\n\n\n\n Aktivit\u0101\u0161u Ministru kabineta noteikumi atbalst\u012bti vald\u012bbas \u0161.g. 20. febru\u0101ra s\u0113d\u0113; atbalsta nosac\u012bjumi Mediju politikas 2023. gada 18. oktobra konsultat\u012bvaj\u0101 padom\u0113. Mediju nozarei pas\u0101kuma ievie\u0161anas nosac\u012bjumi prezent\u0113ti ar\u012b 2024. gada 4. janv\u0101r\u012b.<\/p>\n\n 1. \u201cEiropas Savien\u012bbas Atvese\u013co\u0161anas un notur\u012bbas meh\u0101nisma pl\u0101na 2.2. reformu un invest\u012bciju virziena \u201cUz\u0146\u0113mumu digit\u0101l\u0101 transform\u0101cija un inov\u0101cijas\u201d 2.2.1.5.i. invest\u012bcijas \u201cMediju nozares uz\u0146\u0113mumu digit\u0101l\u0101s transform\u0101cijas veicin\u0101\u0161ana\u201d programmas \u201cMediju nozares uz\u0146\u0113mumu procesu moderniz\u0113\u0161ana\u201d un programmas \u201cM\u0101c\u012bbas mediju nozares speci\u0101listu digit\u0101l\u0101s kompetences un zin\u0101\u0161anu pilnveido\u0161anai\u201d \u012bsteno\u0161anas noteikumi. \u21a9<\/a><\/sup><\/p>","protected":false},"excerpt":{"rendered":" Latvijas komercmediji aicin\u0101ti pieteikties Atvese\u013co\u0161anas fonda (AF) finans\u0113jumam, ar kuru paredz\u0113ts sekm\u0113t Latvijas mediju digit\u0101lo transform\u0101ciju un darb\u012bbas piel\u0101go\u0161anu m\u016bsdienu mediju pat\u0113ri\u0146a tendenc\u0113m digit\u0101laj\u0101 vid\u0113.<\/p>\n","protected":false},"author":1936,"featured_media":23293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,120,28,34],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/23291"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1936"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23291"}],"version-history":[{"count":2,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/23291\/revisions"}],"predecessor-version":[{"id":23294,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/23291\/revisions\/23294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/media\/23293"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}