Kult\u016bras ministrija<\/p>\n\n\n\n
Vald\u012bba 20. febru\u0101ra s\u0113d\u0113 izskat\u012bja un atbalst\u012bja Kult\u016bras ministrijas (KM) virz\u012btos Ministru kabineta noteikumus*<\/a><\/sup>, kas paredz sekm\u0113t Latvijas mediju digit\u0101lo transform\u0101ciju un darb\u012bbas piel\u0101go\u0161anu m\u016bsdienu mediju pat\u0113ri\u0146a tendenc\u0113m digit\u0101laj\u0101 vid\u0113 \u2013 moderniz\u0113t un digitaliz\u0113t viet\u0113jos medijus, k\u0101 ar\u012b organiz\u0113t mediju darbinieku apm\u0101c\u012bbas, t\u0101d\u0113j\u0101di ce\u013cot Latvijas mediju nozares konkur\u0113tsp\u0113ju, nodro\u0161inot ilgtsp\u0113ju, saglab\u0101jot plur\u0101listisku mediju tirgu un stiprinot notur\u012bbu pret dezinform\u0101ciju.<\/p>\n\n\n\n \u201c\u0145emot v\u0113r\u0101, ka turpm\u0101kos gados b\u016btiski stiprin\u0101sim sabiedriskos medijus, Atvese\u013co\u0161an\u0101s fonda invest\u012bcijas dos unik\u0101lu izdev\u012bbu komercmedijiem Latvij\u0101 veikt b\u016btisku izr\u0101vienu un uzlabot konkur\u0113tsp\u0113ju. \u012apa\u0161i svar\u012bgi tas ir laik\u0101, kad arvien kl\u0101teso\u0161\u0101kas un popul\u0101r\u0101k\u0101s k\u013c\u016bst glob\u0101l\u0101s digit\u0101l\u0101s mediju platformas. T\u0101p\u0113c \u0161is ir st\u0101sts ne tikai par medijiem, auditorij\u0101m, saturu un platform\u0101m, bet ar\u012b m\u016bsu latvie\u0161u valodas un viet\u0113j\u0101s kult\u016brtelpas stiprin\u0101\u0161anu. Ceru konkurs\u0101 ieraudz\u012bt drosm\u012bgas un ilgtsp\u0113j\u012bgas idejas,\u201d saka kult\u016bras ministre Agnese Logina.<\/p>\n\n\n\n Ar Atvese\u013co\u0161anas fonda invest\u012bcij\u0101m pirm\u0101s programmas ietvaros pl\u0101nots atbalsts komercmediju uz\u0146\u0113mumu tehnolo\u0123isko risin\u0101jumu att\u012bst\u012bbai, piem\u0113ram, druk\u0101to mediju digitaliz\u0101cijai, uz\u0146\u0113mumu ra\u017eo\u0161anas procesu pa\u0101trin\u0101\u0161anai, k\u0101 ar\u012b t\u0101du IT r\u012bku izveidei, kas uzlabo mediju satura pieejam\u012bbu un datu anal\u012bzi par to auditorijas paradumiem.<\/p>\n\n\n\n Programm\u0101 pieejamais finans\u0113jums ir 3,7 miljoni eiro; uz to pretendenti \u2013 komerci\u0101lo masu inform\u0101cijas l\u012bdzek\u013cu \u012bpa\u0161nieki vai biedri, juridiskas personas vai person\u0101lsabiedr\u012bbas, kas veic sabiedrisk\u0101s domas izp\u0113ti un sniedz pakalpojumus medijiem, t.sk. Latvijas tirg\u016b veic mediju auditorijas p\u0113t\u012bjumus, vai fiziska persona, kas ir re\u0123istr\u0113ta NEPLP k\u0101 elektroniskais pla\u0161sazi\u0146as l\u012bdzeklis vai Uz\u0146\u0113mumu re\u0123istra masu inform\u0101cijas l\u012bdzek\u013cu re\u0123istr\u0101 – var\u0113s pieteikties Centr\u0101l\u0101s finan\u0161u un l\u012bgumu a\u0123ent\u016bras (CFLA) izsludin\u0101tajos atkl\u0101tu projektu konkursos.<\/p>\n\n\n\n Otr\u0101s programmas ietvaros tiks finans\u0113ta mediju kompeten\u010du centra darb\u012bba, lai apm\u0101c\u012bbu kursos att\u012bst\u012btu mediju nozares speci\u0101listu digit\u0101l\u0101s prasmes un medijprat\u012bbu. Atbalsts paredz\u0113ts augsta l\u012bme\u0146a digit\u0101lo prasmju apguvei, mediju uz\u0146\u0113mumu biznesu mode\u013cu uzlabo\u0161anai, procesu efektiviz\u0113\u0161anai un izmaksu samazin\u0101\u0161anai, inform\u0101cijas un komunik\u0101cijas tehnolo\u0123ij\u0101m un to risin\u0101jumiem, m\u0101c\u012bbu procesa \u012bsteno\u0161anai, k\u0101 ar\u012b jaunu digit\u0101lo produktu izstr\u0101dei.<\/p>\n\n\n\n \u0160aj\u0101 programm\u0101 pieejamais Atvese\u013co\u0161anas fonda finans\u0113jums ir 2 miljoni eiro, uz kuru juridiska persona vai juridisku personu apvien\u012bba (kura var apliecin\u0101t vismaz divu gadu pieredzi IT, izgl\u012bt\u012bbas, medijprat\u012bbas, mentoringa un konsult\u0113\u0161anas jom\u0101s) var\u0113s pieteikties CFLA izsludin\u0101tajos atkl\u0101tu projektu konkursos.<\/p>\n\n\n\n Abu programmu atbalsta pas\u0101kumus pl\u0101nots \u012bstenot l\u012bdz 2026. gada 30. j\u016bnijam.<\/p>\n\n\n\n \u012astenojot abas mediju atbalsta programmas, l\u012bdz 2026. gada vidum paredz\u0113ts izveidot ne maz\u0101k k\u0101 3 jaunas digit\u0101l\u0101s platformas vai digit\u0101los risin\u0101jumus. Mediju kompeten\u010du centr\u0101 pl\u0101nots paaugstin\u0101t vismaz 100 mediju nozares uz\u0146\u0113mumu darbinieku kompetenci izstr\u0101d\u0101t vai pilnveidot digit\u0101los risin\u0101jumus, atbilsto\u0161i piel\u0101gojot satura ra\u017eo\u0161anu digit\u0101l\u0101 laikmeta form\u0101tiem un auditorijas piepras\u012bjumam.<\/p>\n\n\n\n Ministru kabineta noteikumu projekti izskat\u012bti un atbalst\u012bti Mediju politikas 2023. gada 18. oktobra konsultat\u012bvaj\u0101 padom\u0113. Mediju nozarei pas\u0101kuma ievie\u0161anas nosac\u012bjumi prezent\u0113ti ar\u012b 2024. gada 4. janv\u0101r\u012b.<\/p>\n\n\n\n \u201cEiropas Savien\u012bbas Atvese\u013co\u0161anas un notur\u012bbas meh\u0101nisma pl\u0101na 2.2. reformu un invest\u012bciju virziena \u201cUz\u0146\u0113mumu digit\u0101l\u0101 transform\u0101cija un inov\u0101cijas\u201d 2.2.1.5.i. invest\u012bcijas \u201cMediju nozares uz\u0146\u0113mumu digit\u0101l\u0101s transform\u0101cijas veicin\u0101\u0161ana\u201d programmas \u201cMediju nozares uz\u0146\u0113mumu procesu moderniz\u0113\u0161ana\u201d un programmas \u201cM\u0101c\u012bbas mediju nozares speci\u0101listu digit\u0101l\u0101s kompetences un zin\u0101\u0161anu pilnveido\u0161anai\u201d \u012bsteno\u0161anas noteikumi.\u21a9<\/a><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":" Vald\u012bba 20. febru\u0101ra s\u0113d\u0113 izskat\u012bja un atbalst\u012bja Kult\u016bras ministrijas (KM) virz\u012btos Ministru kabineta noteikumus, kas paredz sekm\u0113t Latvijas mediju digit\u0101lo transform\u0101ciju un darb\u012bbas piel\u0101go\u0161anu m\u016bsdienu mediju pat\u0113ri\u0146a tendenc\u0113m digit\u0101laj\u0101 vid\u0113 \u2013 moderniz\u0113t un digitaliz\u0113t viet\u0113jos medijus, k\u0101 ar\u012b organiz\u0113t mediju darbinieku apm\u0101c\u012bbas, t\u0101d\u0113j\u0101di ce\u013cot Latvijas mediju nozares konkur\u0113tsp\u0113ju, nodro\u0161inot ilgtsp\u0113ju, saglab\u0101jot plur\u0101listisku mediju tirgu un stiprinot notur\u012bbu pret dezinform\u0101ciju.<\/p>\n","protected":false},"author":1938,"featured_media":22994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,120],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/22995"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1938"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22995"}],"version-history":[{"count":1,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/22995\/revisions"}],"predecessor-version":[{"id":22996,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/22995\/revisions\/22996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/media\/22994"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}