{"id":21538,"date":"2023-08-09T11:01:52","date_gmt":"2023-08-09T09:01:52","guid":{"rendered":"https:\/\/zurnalsiepirkumi.lv\/?p=21538"},"modified":"2023-08-09T11:01:52","modified_gmt":"2023-08-09T09:01:52","slug":"tiessaistes-platformas-pozitivi-ietekme-konkurenci-starp-uznemumiem","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=21538","title":{"rendered":"Tie\u0161saistes platformas pozit\u012bvi ietekm\u0113 konkurenci starp uz\u0146\u0113mumiem"},"content":{"rendered":"\n<p>Konkurences padome<\/p>\n\n\n\n<p>Konkurences padome (KP),\u00a0<a href=\"https:\/\/www.kp.gov.lv\/lv\/media\/11247\/download?attachment\">tirgus uzraudz\u012bb\u0101 p\u0113tot tie\u0161saistes platformu darb\u012bbu<\/a>, ir identific\u0113jusi tie\u0161saistes platformu praksi, kas var rad\u012bt risku konkurences ierobe\u017eo\u0161anai, vienlaikus secinot, ka tie\u0161saistes platformas veicina konkurenci starp uz\u0146\u0113mumiem, kas izmanto to pakalpojumus, k\u0101 ar\u012b rada ieguvumus pat\u0113r\u0113t\u0101jiem.<\/p>\n\n\n\n<p>\u0145emot v\u0113r\u0101 e-komercijas att\u012bst\u012bbu p\u0113d\u0113jo gadu laik\u0101 un COVID-19 pand\u0113miju, tie\u0161saistes platformas ir k\u013cuvu\u0161as par arvien noz\u012bm\u012bg\u0101ku tirdzniec\u012bbas kan\u0101lu, mudinot uz\u0146\u0113mumus att\u012bst\u012bt p\u0101rdo\u0161anu interneta vid\u0113. Lai g\u016btu padzi\u013cin\u0101t\u0101ku izpratni par tie\u0161saistes platformu darb\u012bbas principiem, Latvijas un Lietuvas konkurenci uzraugo\u0161\u0101s iest\u0101des veica paral\u0113las tirgus izp\u0113tes, apzinot iesp\u0113jam\u0101s probl\u0113msitu\u0101cijas, kas var negat\u012bvi ietekm\u0113t konkurenci digit\u0101lajos tirgos.<\/p>\n\n\n\n<p>Neraugoties uz to, ka tie\u0161saistes platformas ir \u0113rts risin\u0101jums gan pat\u0113r\u0113t\u0101jiem, gan uz\u0146\u0113mumiem, Latvij\u0101 uz\u0146\u0113mumiem joproj\u0101m noz\u012bm\u012bgs p\u0101rdo\u0161anas kan\u0101ls ir fizisk\u0101s p\u0101rdo\u0161anas vietas, ko veicina pat\u0113r\u0113t\u0101ju paradumi iepirkties kl\u0101tien\u0113. Vienlaikus KP tirgus uzraudz\u012bb\u0101 ir konstat\u0113jusi, ka tie\u0161saistes platformas veicina konkurenci starp uz\u0146\u0113mumiem, sniedzot tiem iesp\u0113ju vienkopus iepaz\u012bties ar konkurentu pied\u0101v\u0101jumu un to pied\u0101v\u0101taj\u0101m pre\u010du cen\u0101m. Tostarp t\u0101s sniedz uz\u0146\u0113mumiem ar\u012b citas priek\u0161roc\u012bbas, piem\u0113ram, iesp\u0113ju ietaup\u012bt resursus sava tie\u0161saistes tirdzniec\u012bbas risin\u0101juma jeb internetveikala izveidei, k\u0101 ar\u012b pied\u0101v\u0101 lo\u0123istikas vai m\u0101rketinga pakalpojumus.<\/p>\n\n\n\n<p><strong>Tie\u0161saistes platformu potenci\u0101ls ierobe\u017eot konkurenci<\/strong><\/p>\n\n\n\n<p>KP uzsver, ka ar\u012b tie\u0161saistes platformas ir pak\u013cautas Konkurences likumam, neskatoties uz to darb\u012bbas specifiku. K\u0101 nor\u0101da KP priek\u0161s\u0113d\u0113t\u0101js Juris Gai\u0137is:\u00a0\u201c\u0145emot v\u0113r\u0101 t\u012bkla ietekmi un nevienl\u012bdz\u012bgo st\u0101vokli starp platform\u0101m un uz\u0146\u0113mumiem, kas izmanto to pakalpojumus, tie\u0161saistes platform\u0101m ir j\u0101iev\u0113ro Konkurences likums. M\u016bsu iest\u0101des uzdevums ir prevent\u012bvi nov\u0113rst darb\u012bbas, kas var rad\u012bt konkurences ierobe\u017eo\u0161anas risku, \u013caujot nozarei att\u012bst\u012bties god\u012bgi un caursp\u012bd\u012bgi.\u201d<\/p>\n\n\n\n<p>Latvij\u0101 darbojas vair\u0101kas tie\u0161saistes platformas, kas pilda hibr\u012bdfunkciju &#8211; sav\u0101 platform\u0101 tirgojot ar\u012b savus produktus, t\u0101d\u0113j\u0101di konkur\u0113jot ar uz\u0146\u0113mumiem, kas izmanto platformas pied\u0101v\u0101tos starpniec\u012bbas pakalpojumus. KP konstat\u0113, ka platform\u0101m ar hibr\u012bdfunkciju past\u0101v potenci\u0101ls, \u012bpa\u0161i \u0146emot v\u0113r\u0101 t\u0101m pieejamos datus, saviem produktiem piem\u0113rot da\u017e\u0101das priek\u0161roc\u012bbas, piem\u0113ram, lab\u0101ku ran\u017e\u0113jumu starp citiem produktiem vai cenu. Ar\u012b KP veiktaj\u0101 aptauj\u0101 uz\u0146\u0113mumi nor\u0101d\u012bju\u0161i uz da\u017e\u0101d\u0101m situ\u0101cij\u0101m, kur platformu pied\u0101v\u0101tajiem produktiem tiek nodro\u0161in\u0101tas priek\u0161roc\u012bbas, sal\u012bdzinot ar uz\u0146\u0113mumiem, kas izmanto platformu pied\u0101v\u0101tos starpniec\u012bbas pakalpojumus, lai tirgotu savas preces.<\/p>\n\n\n\n<p>KP veikt\u0101 izp\u0113te ar\u012b apliecina, ka risku ierobe\u017eot konkurenci var rad\u012bt starp tie\u0161saistes platform\u0101m un uz\u0146\u0113mumiem nosl\u0113gtajos l\u012bgumos ietvert\u0101s parit\u0101tes saist\u012bbas jeb nosac\u012bjumi, kas ierobe\u017eo uz\u0146\u0113mumu iesp\u0113jas citos tirdzniec\u012bbas kan\u0101los pied\u0101v\u0101t savas preces vai pakalpojumus par labv\u0113l\u012bg\u0101kiem nosac\u012bjumiem. L\u012bdz ar to KP aicina tie\u0161saistes platformas, kas ir noteiku\u0161as \u201c\u0161aur\u0101s\u201d parit\u0101tes saist\u012bbas l\u012bgum\u0101 ar komerci\u0101lajiem klientiem, izv\u0113rt\u0113t, vai t\u0101s platformu veiksm\u012bgai darb\u012bbai ir nepiecie\u0161amas un nav p\u0101rm\u0113r\u012bgas, faktiski radot pla\u0161o parit\u0101tes saist\u012bbu sekas. Savuk\u0101rt platform\u0101m, kas l\u012bgumos ar uz\u0146\u0113mumiem ir ietv\u0113ru\u0161as pla\u0161\u0101s parit\u0101tes saist\u012bbas \u2013 veikt l\u012bguma groz\u012bjumus, t\u0101s izsl\u0113dzot.<\/p>\n\n\n\n<p>Izp\u0113te ar\u012b nor\u0101da uz cenu sad\u0101rdzin\u0101\u0161an\u0101s risku pat\u0113r\u0113t\u0101jiem, ja tie\u0161saistes platforma uz\u0146\u0113mumiem piem\u0113ro augstas un ekonomiski nepamatotas komisijas maksas. \u0145emot v\u0113r\u0101 l\u012bgumos noteikt\u0101s parit\u0101tes saist\u012bbas, uz\u0146\u0113mums \u0161\u0101das komisijas maksas var p\u0101rnest uz pat\u0113r\u0113t\u0101jiem. Uz min\u0113to problem\u0101tiku \u012bpa\u0161i nor\u0101d\u012bju\u0161i uz\u0146\u0113mumi, kuri izmanto malt\u012b\u0161u pieg\u0101des platformas.<\/p>\n\n\n\n<p>Tie\u0161saistes platformu prakse, kas saist\u012bta ar savu pre\u010du izcel\u0161anu vai pla\u0161o parit\u0101tes saist\u012bbu piem\u0113ro\u0161anu pret uz\u0146\u0113mumiem, var v\u0101jin\u0101t konkurenci tirg\u016b un nelabv\u0113l\u012bgi ietekm\u0113t pat\u0113r\u0113t\u0101jus, t\u0101p\u0113c KP aicina tie\u0161saistes platformas r\u016bp\u0113ties, lai netiktu p\u0101rk\u0101pti god\u012bgas konkurences principi sadarb\u012bb\u0101 ar to komerci\u0101lajiem klientiem. Nosl\u0113dzot tirgus izp\u0113ti, KP rosina diskut\u0113t par komisijas maksu caursp\u012bd\u012bguma palielin\u0101\u0161anu gala pat\u0113r\u0113t\u0101jiem, t\u0101d\u0113j\u0101di mudinot pat\u0113r\u0113t\u0101jus pie\u0146emt skaidrus un inform\u0113tus l\u0113mumus, kur tiek novirz\u012bti to l\u012bdzek\u013ci.<\/p>\n\n\n\n<p><strong>L\u012bdz\u012bgi konkurences apst\u0101k\u013ci ar\u012b Lietuv\u0101<\/strong><\/p>\n\n\n\n<p>Ar\u012b Lietuvas konkurences uzraugs paral\u0113li veiktaj\u0101 tirgus izp\u0113t\u0113 ir atzinis tie\u0161saistes platformu pozit\u012bvo ietekmi uz konkurenci. Vienlaikus ar\u012b uz\u0146\u0113mumi Lietuv\u0101 ir v\u0113rsu\u0161i konkurences uzrauga uzman\u012bbu uz l\u012bdz\u012bgu problem\u0101tiku KP konstat\u0113tajai, piem\u0113ram, saist\u012bb\u0101 ar parit\u0101tes saist\u012bb\u0101m un pa\u0161preferenci. Tom\u0113r, t\u0101pat k\u0101 KP, ar\u012b Lietuvas Konkurences padome ir non\u0101kusi pie secin\u0101juma, ka tirg\u016b, kur\u0101 darbojas tie\u0161saistes platformas, nepast\u0101v b\u016btiski konkurences ierobe\u017eojumi, atz\u012bstot, ka tie\u0161saistes platform\u0101m ir j\u0101\u0146em v\u0113r\u0101 vair\u0101ki priek\u0161nosac\u012bjumi, lai to darb\u012bba neierobe\u017eotu god\u012bgu konkurenci.<\/p>\n\n\n\n<p>***<\/p>\n\n\n\n<p>Tirgus uzraudz\u012bbas ietvaros KP ieguva inform\u0101ciju no da\u017e\u0101dos sektoros oper\u0113jo\u0161\u0101m tie\u0161saistes platform\u0101m, kas liel\u0101koties darbojas Latvij\u0101, pied\u0101v\u0101jot starpniec\u012bbas pakalpojumus, piem\u0113ram, malt\u012b\u0161u pieg\u0101d\u0113, bi\u013ce\u0161u, d\u0101vanu un kuponu tirdzniec\u012bb\u0101. KP ar\u012b aptauj\u0101ja 84 uz\u0146\u0113mumus, kas sadarbojas ar \u0161\u012bm tie\u0161saistes platform\u0101m, izzinot tostarp uz\u0146\u0113mumu motiv\u0101ciju sadarboties ar platform\u0101m, cenu noteik\u0161anas ietekm\u0113jo\u0161os faktorus un noskaidrojot, vai tie\u0161saistes platformu sadarb\u012bb\u0101 ar komerci\u0101lajiem klientiem ir konstat\u0113jami konkurenci ierobe\u017eojo\u0161i apst\u0101k\u013ci. &nbsp;<\/p>\n\n\n\n<p>Latvijas Konkurences padomes tirgus uzraudz\u012bba \u201cPar digit\u0101lajiem tirgiem\u201d pieejama&nbsp;<a href=\"https:\/\/www.kp.gov.lv\/lv\/media\/11247\/download?attachment\">\u0160EIT<\/a>.<\/p>\n\n\n\n<p>Lietuvas Konkurences iest\u0101des tirgus uzraudz\u012bba pieejama&nbsp;<a href=\"https:\/\/kt.gov.lt\/uploads\/documents\/files\/El_prekyvie%C4%8Di%C5%B3_steb%C4%97sena_i%C5%A1vados_2023_07_19.pdf\">\u0160EIT<\/a>&nbsp;<em>(lietuvie\u0161u valod\u0101)<\/em>&nbsp;un kopsavilkums&nbsp;<a href=\"https:\/\/kt.gov.lt\/uploads\/documents\/files\/Summary%20EN%202023%2007%2019.pdf\">\u0160EIT<\/a>&nbsp;<em>(ang\u013cu valod\u0101)<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konkurences padome (KP),\u00a0tirgus uzraudz\u012bb\u0101 p\u0113tot tie\u0161saistes platformu darb\u012bbu, ir identific\u0113jusi tie\u0161saistes platformu praksi, kas var rad\u012bt risku konkurences ierobe\u017eo\u0161anai, vienlaikus secinot, ka tie\u0161saistes platformas veicina konkurenci starp uz\u0146\u0113mumiem, kas izmanto to pakalpojumus, k\u0101 ar\u012b rada ieguvumus pat\u0113r\u0113t\u0101jiem.<\/p>\n","protected":false},"author":1936,"featured_media":21540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,71,47],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/21538"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1936"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21538"}],"version-history":[{"count":2,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/21538\/revisions"}],"predecessor-version":[{"id":21541,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/21538\/revisions\/21541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/media\/21540"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}