P\u0113c sankciju piem\u0113ro\u0161anas Krievijai un Baltkrievijai Latvijas uz\u0146\u0113m\u0113ji sask\u0101ru\u0161ies ar jauniem izaicin\u0101jumiem gan saist\u012bb\u0101 ar izejvielu pieg\u0101di, gan p\u0101rorient\u0101ciju uz citiem tirgiem. Lai pieteiktu sevi jaunos tirgos, Latvijas invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) aicina uz\u0146\u0113m\u0113jus izmantot Starptautisk\u0101s konkur\u0113tsp\u0113jas veicin\u0101\u0161anas programmas atbalsta iesp\u0113jas. Pla\u0161\u0101k par valsts pied\u0101v\u0101to atbalstu b\u016bs iesp\u0113jams uzzin\u0101t, piedaloties tie\u0161saistes semin\u0101r\u0101 12. maij\u0101, uz semin\u0101ru tiek aicin\u0101ti eksport\u0113jo\u0161ie uz\u0146\u0113mumi.<\/p>\n\n\n\n
\u201cMums j\u0101iem\u0101c\u0101s pla\u0161\u0101k izmantot glob\u0101l\u0101 tirgus iesp\u0113jas. P\u0113d\u0113j\u0101 laik\u0101 arvien bie\u017e\u0101k redzam veiksm\u012bgus piem\u0113rus, k\u0101 m\u016bsu uz\u0146\u0113mumi ieiet \u0100zijas, \u0100frikas vai Zieme\u013camerikas tirg\u016b. Pla\u0161as iesp\u0113jas joproj\u0101m ir ar\u012b tepat Eirop\u0101. Starptautisk\u0101s konkur\u0113tsp\u0113jas veicin\u0101\u0161anas programma pied\u0101v\u0101 noz\u012bm\u012bgu atbalstu ar\u012b t\u016brisma nozarei gan pas\u0101kumu norisei, gan da\u017e\u0101du m\u0101rketinga aktivit\u0101\u0161u \u012bsteno\u0161anai. Starptautisku pas\u0101kumu norisei iesp\u0113jams piesaist\u012bt atbalstu l\u012bdz pat 195 t\u016bksto\u0161iem eiro. B\u016btiski, ka uz \u0161o atbalstu var pretend\u0113t ne tikai pieredz\u0113ju\u0161i uz\u0146\u0113mumi, bet ar\u012b tie, kas v\u0113l tikai sper savus pirmos so\u013cus eksport\u0101,\u201d uzsver LIAA direktors Kaspars Ro\u017ekalns.<\/p>\n\n\n\n
Pas\u0101kuma \u201cStarptautisk\u0101s konkur\u0113tsp\u0113jas veicin\u0101\u0161ana\u201d kop\u0113jais finans\u0113jums ir 38 miljoni eiro, un t\u0101 ietvaros no 2016. gada marta \u0101r\u0113j\u0101 m\u0101rketinga aktivit\u0101t\u0113m Latvijas eksport\u0113jo\u0161ajiem un t\u016brisma uz\u0146\u0113mumiem sniegts atbalsts 21,6 miljonu eiro apm\u0113r\u0101, tostarp aptuveni viens miljons eiro t\u016brisma nozares uz\u0146\u0113mumiem. Kopum\u0101 eksport\u0113jo\u0161ie uz\u0146\u0113mumi realiz\u0113ju\u0161i 8192 aktivit\u0101tes 74 valst\u012bs. Vispopul\u0101r\u0101k\u0101s valstis, kur\u0101s Latvijas uz\u0146\u0113mumi \u012bstenoju\u0161i savas m\u0101rketinga aktivit\u0101tes, ir V\u0101cija \u2013 1156, ASV \u2013 655 un Krievija \u2013 592. Savuk\u0101rt t\u016brisma nozares uz\u0146\u0113mumi \u012bstenoju\u0161i 779 \u0101r\u0113j\u0101 m\u0101rketinga aktivit\u0101tes 43 valst\u012bs. Visvair\u0101k V\u0101cij\u0101 \u2013 102, Lietuv\u0101 \u2013 72 un Igaunij\u0101 \u2013 66. No atbalsta programmas s\u0101kuma l\u012bdz 2022. gada febru\u0101rim Latvijas uz\u0146\u0113mumi Krievij\u0101 un Baltkrievij\u0101 realiz\u0113ju\u0161i 720 m\u0101rketinga aktivit\u0101tes, kas ir 8% no kop\u0113j\u0101 aktivit\u0101\u0161u skaita.<\/p>\n\n\n\n
Saska\u0146\u0101 ar veiktajiem groz\u012bjumiem Starptautisk\u0101s konkur\u0113tsp\u0113jas veicin\u0101\u0161anas programm\u0101 ir palielin\u0101ts Eiropas Savien\u012bbas fondu atbalsts uz\u0146\u0113m\u0113jiem, kuri mekl\u0113 jaunus noieta tirgus. Mazie un vid\u0113jie uz\u0146\u0113mumi savu aktivit\u0101\u0161u \u012bsteno\u0161anai var\u0113s piesaist\u012bt l\u012bdzfinans\u0113jumu l\u012bdz 60 t\u016bksto\u0161iem eiro gad\u0101 ar atbalsta intensit\u0101ti 80% apm\u0113r\u0101. Uz\u0146\u0113mumi var sa\u0146emt atbalstu produktu vai pakalpojumu piel\u0101go\u0161anai \u0101rvalstu tirgiem, publicit\u0101tei \u0101rvalstu medijos, k\u0101 ar\u012b internetveikalu, mobilo lietot\u0146u, digit\u0101lo risin\u0101jumu un platformu izstr\u0101dei, u.c. aktivit\u0101t\u0113m, kuras v\u0113rstas uz eksporta apjoma pieaugumu un Latvijas starptautisk\u0101s konkur\u0113tsp\u0113jas att\u012bst\u012bbu. T\u0101pat veiksm\u012bg\u0101kai tirgus darb\u012bbas p\u0101rorient\u0101cijai atbalsts uz\u0146\u0113mumiem b\u016bs pieejams a\u0123entu pakalpojumu piesaistes izmaksu seg\u0161anai \u0101rvalstu tirgos.<\/p>\n\n\n\n
T\u016brisma nozar\u0113 str\u0101d\u0101jo\u0161ajiem uz\u0146\u0113mumiem palielin\u0101ts valsts atbalsts no 40 l\u012bdz 60 t\u016bksto\u0161iem eiro gad\u0101 ar atbalsta intensit\u0101ti 80% apm\u0113r\u0101, k\u0101 ar\u012b papla\u0161in\u0101ts atbalst\u0101mo aktivit\u0101\u0161u kl\u0101sts.<\/p>\n\n\n\n
Valsts atbalstu iesp\u0113jams sa\u0146emt \u0101rvalstu dar\u012bjumu partneru piesaistei, dal\u012bbai starptautiskaj\u0101s nozaru asoci\u0101cij\u0101s un naktsm\u012bt\u0146u atbilst\u012bbas nov\u0113rt\u0113\u0161anai. K\u0101 l\u012bdz \u0161im, atbalsts b\u016bs pieejams ar\u012b dal\u012bbai da\u017e\u0101d\u0101s izst\u0101d\u0113s, p\u0101rdo\u0161anas viz\u012bt\u0113m \u0101rvalst\u012bs, digit\u0101lo risin\u0101jumu izstr\u0101dei, produktu piel\u0101go\u0161anai m\u0113r\u0137a valst\u012bs, k\u0101 ar\u012b cit\u0101m aktivit\u0101t\u0113m, kas paredz prezent\u0113t Latviju k\u0101 t\u016brisma galam\u0113r\u0137i.<\/p>\n\n\n\n
Ar m\u0113r\u0137i veicin\u0101t Latvij\u0101 organiz\u0113tu starptautisku kult\u016bras un sporta pas\u0101kumu, k\u0101 ar\u012b starptautisku izst\u0101\u017eu konkur\u0113tsp\u0113ju, organizatoriem b\u016bs pieejams grants no 20 l\u012bdz pat 195 t\u016bksto\u0161iem eiro \u2013 atkar\u012bb\u0101 no pas\u0101kuma \u0101rvalstu apmekl\u0113t\u0101ju\/dal\u012bbnieku skaita. Maksim\u0101l\u0101 atbalsta summa b\u016bs pieejama tiem pas\u0101kumu organizatoriem, kuri sp\u0113s piesaist\u012bt vismaz 6500 apmekl\u0113t\u0101jus no \u0101rvalst\u012bm. Minim\u0101lais \u0101rvalstu viesus skaits, kur\u0161 j\u0101sasniedz, lai sa\u0146emtu atbalstu no \u0161\u012bs programmas, ir 500. Pas\u0101kumu organizatori sa\u0146emto finans\u0113jumu var\u0113s izlietot ne tikai m\u0101rketinga materi\u0101lu izstr\u0101dei, pas\u0101kuma publicit\u0101tei un pas\u0101kuma organiz\u0113\u0161anas licences ieg\u0101dei, bet ar\u012b transporta pakalpojumiem, telpu un zemes plat\u012bbu nomas izdevumu seg\u0161anai, k\u0101 ar\u012b izmaks\u0101m, kas saist\u012btas ar epidemiolo\u0123iski dro\u0161a pas\u0101kuma r\u012bko\u0161anu. Savuk\u0101rt sporta pas\u0101kumu organizatori var\u0113s sa\u0146emt atbalstu sporta feder\u0101cijas apstiprin\u0101tu sporta tiesne\u0161u honor\u0101ra izmaks\u0101m.<\/p>\n\n\n\n
L\u012bdz ar dar\u012bjumu t\u016brisma nozares atg\u016b\u0161anos p\u0113c pand\u0113mijas ir palielin\u0101ta atbalsta intensit\u0101te starptautisku konferen\u010du un kongresu organiz\u0113\u0161anai Latvij\u0101. Ja pas\u0101kuma dal\u012bbnieki ir no Baltijas valst\u012bm, t\u0101 norises laiks ir l\u012bdz div\u0101m dien\u0101m un piesaist\u012bts vismaz viens Latvij\u0101 re\u0123istr\u0113ts pakalpojuma sniedz\u0113js, var sa\u0146emt atbalstu l\u012bdz 50% no pas\u0101kuma attaisnotaj\u0101m izmaks\u0101m. Savuk\u0101rt, ja pas\u0101kuma dal\u012bbnieki ir ne tikai no Baltijas valst\u012bm, t\u0101 norises laiks ir vair\u0101k k\u0101 divas dienas un ir piesaist\u012bti vismaz tr\u012bs Latvij\u0101 re\u0123istr\u0113ti pakalpojuma sniedz\u0113ji, atbalsta intensit\u0101te ir 60%. Kop\u0113j\u0101 atbalsta summa vienam pas\u0101kumam ir 12 t\u016bksto\u0161i eiro.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
P\u0113c sankciju piem\u0113ro\u0161anas Krievijai un Baltkrievijai Latvijas uz\u0146\u0113m\u0113ji sask\u0101ru\u0161ies ar jauniem izaicin\u0101jumiem gan saist\u012bb\u0101 ar izejvielu pieg\u0101di, gan p\u0101rorient\u0101ciju uz citiem tirgiem. Lai pieteiktu sevi jaunos tirgos, Latvijas invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) aicina uz\u0146\u0113m\u0113jus izmantot Starptautisk\u0101s konkur\u0113tsp\u0113jas veicin\u0101\u0161anas programmas atbalsta iesp\u0113jas.<\/p>\n","protected":false},"author":1936,"featured_media":17683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/17681"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1936"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17681"}],"version-history":[{"count":3,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/17681\/revisions"}],"predecessor-version":[{"id":17686,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/17681\/revisions\/17686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/media\/17683"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}