Tuv\u0101kajos m\u0113ne\u0161os Latvijas sabiedr\u012bba sa\u0146ems lielu daudzumu m\u0113r\u0137\u0113tas inform\u0101cijas saist\u012bb\u0101 ar Covid-19, jo gan Ekonomikas ministrija (EM), gan Valsts kanceleja (VK) \u0161im nol\u016bkam pl\u0101no t\u0113r\u0113t teju pusmiljonu eiro.<\/b> EM kampa\u0146a izmaks\u0101s 120 t\u016bksto\u0161us eiro, un t\u0101s nol\u016bks ir st\u0101st\u012bt par dro\u0161u iepirk\u0161anos. Savuk\u0101rt VK par 330 t\u016bksto\u0161iem eiro iecer\u0113jusi vair\u0101kas aktivit\u0101tes. Pirm\u0101 kampa\u0146a l\u012bdz Latvijas iedz\u012bvot\u0101ju redzeslokam non\u0101ks \u0161\u012b m\u0113ne\u0161a beig\u0101s. Eksperti atz\u012bst, ka sabiedr\u012bbas inform\u0113\u0161anas kampa\u0146\u0101m ir j\u0101b\u016bt, jo dezinform\u0101cija un l\u012bdz ar to cilv\u0113ku bailes, izmisums un dusmas izplat\u0101s \u0101tri un nekoordin\u0113ti. Tom\u0113r pagaid\u0101m iepirkumu proced\u016bras rada ba\u017eas par caursp\u012bd\u012bgumu un Latvijas Rekl\u0101mas asoci\u0101cija asi kritiz\u0113 EM, ka t\u0101 organiz\u0113 iepirkumu, bet m\u0113\u0123ina to pasniegt k\u0101 tirgus izp\u0113ti.<\/b><\/p>\n
– Ekonomikas ministrija dro\u0161as iepirk\u0161an\u0101s kampa\u0146\u0101 izl\u0113ma ner\u012bkot iepirkumu konkursu, bet gan pati uzrun\u0101t se\u0161as rekl\u0101mas a\u0123ent\u016bras.<\/p>\n
– Konkursa aizkulises: se\u0161as rekl\u0101mas a\u0123ent\u016bras k\u0101das febru\u0101ra piektdienas p\u0113cpusdien\u0101 sa\u0146\u0113ma e-pastu ar aicin\u0101jumu piedal\u012bties tirgus izp\u0113t\u0113.<\/p>\n
– Zemo aktivit\u0101ti iesp\u0113jams skaidrot ar kampa\u0146as bud\u017eetu – 120 t\u016bksto\u0161i eiro, kas rekl\u0101mas a\u0123ent\u016br\u0101m ne\u0161\u0137iet pievilc\u012bgs.<\/p>\n
– Ar\u012b Valsts kanceleja iecer\u0113jusi vair\u0101kas aktivit\u0101tes, tostarp veidot integr\u0113tu komunik\u0101cijas kampa\u0146u par 330 t\u016bksto\u0161iem eiro.<\/p>\n
– P\u0113rn Covid-19 kr\u012bzes seku mazin\u0101\u0161anai kopum\u0101 tikai pie\u0161\u0137irti vair\u0101k nek\u0101 miljards eiro.<\/p>\n
– Sabiedr\u012bbas inform\u0113\u0161anas kampa\u0146as zem lupas sola skat\u012bt ar\u012b Korupcijas nov\u0113r\u0161anas un apkaro\u0161anas birojs.<\/p>\n
EM dro\u0161as iepirk\u0161an\u0101s kampa\u0146\u0101 izl\u0113ma nevis r\u012bkot iepirkumu konkursu, kur\u0101 var\u0113tu pieteikties jebkura no nozares a\u0123ent\u016br\u0101m, bet uzrun\u0101t pati se\u0161as a\u0123ent\u016bras. No \u0161\u012bm se\u0161\u0101m a\u0123ent\u016br\u0101m savu pieteikumu ies\u016bt\u012bja tikai viena \u2013 \u201cMcCann R\u012bga\u201d. Un t\u0101 ar\u012b tika atz\u012bta par labu esam. Ar \u201cMcCann R\u012bga\u201d tuv\u0101kaj\u0101 laik\u0101 ministrija nosl\u0113gs l\u012bgumu, lai jau p\u0113c iesp\u0113jas \u0101tr\u0101k kampa\u0146u var\u0113tu realiz\u0113t dz\u012bv\u0113. EM valsts sekret\u0101rs Edmunds Valantis<\/b> apgalvo, ka \u0161\u012b nav ierasta prakse, bet laika spiediens ir liels.<\/p>\n
Tom\u0113r no se\u0161\u0101m uzrun\u0101taj\u0101m a\u0123ent\u016br\u0101m savu pieteikumu iesniedza tikai viena.<\/b><\/p>\n
Latvijas Rekl\u0101mas asoci\u0101cijas vad\u012bt\u0101ja Baiba Liepi\u0146a atkl\u0101ja EM r\u012bkot\u0101 iepirkuma konkursa aizkulises, proti, ka se\u0161as rekl\u0101mas a\u0123ent\u016bras k\u0101das febru\u0101ra piektdienas p\u0113cpusdien\u0101 sa\u0146\u0113ma e-pastu ar aicin\u0101jumu piedal\u012bties tirgus izp\u0113t\u0113.<\/p>\n
Pied\u0101v\u0101jumus j\u0101iesniedz p\u0113c \u010detr\u0101m darba dien\u0101m.<\/p>\n
EM iepirkum\u0101, p\u0113c Liepi\u0146as teikt\u0101, konkursantiem nebija skaidri nedz v\u0113rt\u0113\u0161anas krit\u0113riji, nedz tas, kas notiek, ja pieteikumu iesniedz tikai viens no se\u0161iem pretendentiem. Vi\u0146aspr\u0101t, norm\u0101la prakse tik liela bud\u017eeta iepirkumam b\u016btu r\u012bkot atkl\u0101tu iepirkumu, kur\u0101 var piedal\u012bties pla\u0161\u0101ks loks nozares p\u0101rst\u0101vju.<\/p>\n
Rekl\u0101mas a\u0123ent\u016bras SIA \u00abMcCann R\u012bga\u00bb vado\u0161ais partneris Kristaps Sili\u0146\u0161<\/b> uzsv\u0113ra, ka nezin\u0101ja, ka \u201cMcCann R\u012bga\u201d bija vien\u012bgie, kas iesniedza savu pied\u0101v\u0101jumu.<\/p>\n
Iesp\u0113jams pie vainas ir kampa\u0146as bud\u017eets \u2013 120 t\u016bksto\u0161i eiro, kas rekl\u0101mas a\u0123ent\u016br\u0101m ne\u0161\u0137iet pievilc\u012bgs.<\/p>\n
Ar\u012b komunik\u0101cijas a\u0123ent\u016bras \u201cA.W.Olsen & Partners\u201d partnere, Latvijas Universit\u0101tes (LU) docente Olga Kazaka<\/b> akcent\u0113ja, ka tik apjom\u012bga bud\u017eeta kampa\u0146ai vajadz\u0113ja veidot atkl\u0101tu iepirkuma proced\u016bru, nevis tikai uzrun\u0101t da\u017eas a\u0123ent\u016bras.<\/p>\n
Paral\u0113li EM iecer\u0113tajai dro\u0161as iepirk\u0161an\u0101s kampa\u0146ai, kas publiskaj\u0101 telp\u0101 b\u016bs man\u0101ma kuru katru br\u012bdi un ilgs l\u012bdz j\u016bnija beig\u0101m, pie durv\u012bm klauv\u0113 ar\u012b Valsts kancelejas integr\u0113t\u0101 komunik\u0101cijas kampa\u0146a.<\/p>\n
Tai vald\u012bba no neparedz\u0113tiem l\u012bdzek\u013ciem atv\u0113l\u0113ja 330 t\u016bksto\u0161us eiro. VK Strat\u0113\u0123isk\u0101s komunik\u0101cijas koordin\u0101cijas departamenta konsultante Egita Diure nor\u0101d\u012bja, ka kampa\u0146a sadal\u012bta vair\u0101k\u0101s, vismaz devi\u0146\u0101s aktivit\u0101t\u0113s un iesp\u0113jams, ka visu naudu nevajadz\u0113s izlietot. Pirm\u0101 kampa\u0146a sagaid\u0101ma \u0161\u012b m\u0113ne\u0161a beig\u0101s. T\u0101s nosaukums ir \u201cGribu vasaru!\u201d, bet, iesp\u0113jams, tas tiks main\u012bts. T\u0101s koncepciju par 10 t\u016bksto\u0161iem eiro decembr\u012b izstr\u0101d\u0101ja jau piemin\u0113t\u0101 a\u0123ent\u016bra \u201cMcCann R\u012bga\u201d, kas uzvar\u0113ja konkurs\u0101. Lai \u0161o kampa\u0146u, t\u0101 teikt, iedz\u012bvin\u0101tu jeb izvietotu medijos, pl\u0101nots t\u0113r\u0113t v\u0113l 70 t\u016bksto\u0161us eiro. Iepirkumu proced\u016bra tiks s\u0101kta tuv\u0101kaj\u0101s dien\u0101s, un ar\u012b VK \u0161aj\u0101 reiz\u0113 iecer\u0113jusi iet EM ministrijas ce\u013cu un pati uzrun\u0101t vair\u0101kas a\u0123ent\u016bras.<\/p>\n
Ar ne vienu vien izaicin\u0101jumu un sabiedr\u012bbas spiedienu sask\u0101ries ar\u012b Vakcin\u0101cijas projekta birojs, kas vairs nav zem VM sp\u0101rna, bet gan iek\u013cauts Nacion\u0101l\u0101 vesel\u012bbas dienesta azot\u0113 k\u0101 jauna strukt\u016brvien\u012bba. Sabiedr\u012bb\u0101 daudz apspriesta ar\u012b vakcin\u0101cijas biroja iecere izdot 825 t\u016bksto\u0161us eksempl\u0101ru par Covid-19 av\u012bzi, kas non\u0101ks katras m\u0101jsaimniec\u012bbas pastkast\u012bt\u0113. Vakcin\u0101cijas biroja p\u0101rst\u0101ve Ieva St\u016bre<\/b> atkl\u0101ja, ka ideja par av\u012bzi nav atmesta.<\/p>\n
Savuk\u0101rt av\u012bzes satura veido\u0161anai papildu sp\u0113ki neb\u016bs piesaist\u012bti. To veidos VM sist\u0113m\u0101 eso\u0161o iest\u0101\u017eu eksperti. Par to papildus izmaksas neb\u016btu.<\/p>\n
P\u0113rn Covid-19 kr\u012bzes seku mazin\u0101\u0161anai kopum\u0101 tika pie\u0161\u0137irti vair\u0101k nek\u0101 miljards eiro. Valsts kontroles vad\u012bt\u0101js Rolands Irklis atz\u012bm\u0113ja, ka kontrole tur roku uz pulsa un izv\u0113rt\u0113 vair\u0101k nek\u0101 90% no \u0161iem l\u012bdzek\u013ciem.<\/p>\n
Valsts kontroles redzes lok\u0101 ir ar\u012b vakcin\u0101cijas process kopum\u0101 un ar to saist\u012bt\u0101s sabiedr\u012bbas inform\u0113\u0161anas kampa\u0146as. Valsts kontrole kampa\u0146as sola v\u0113rt\u0113t ne p\u0113c satura, bet l\u016bkos, vai l\u012bdzek\u013ci izlietoti atbilsto\u0161i. Zi\u0146ojums gaid\u0101ms vasar\u0101.<\/p>\n
Sabiedr\u012bbas inform\u0113\u0161anas kampa\u0146as, tostarp pl\u0101noto vakcin\u0101cijas av\u012bzi, kas var\u0113tu non\u0101kt katras m\u0101jsaimniec\u012bbas pastkast\u012bt\u0113, zem lupas sola skat\u012bt ar\u012b Korupcijas nov\u0113r\u0161anas un apkaro\u0161anas birojs (KNAB).<\/p>\n","protected":false},"excerpt":{"rendered":"
Tuv\u0101kajos m\u0113ne\u0161os Latvijas sabiedr\u012bba sa\u0146ems lielu daudzumu m\u0113r\u0137\u0113tas inform\u0101cijas saist\u012bb\u0101 ar Covid-19, jo gan Ekonomikas ministrija (EM), gan Valsts kanceleja (VK) \u0161im nol\u016bkam pl\u0101no t\u0113r\u0113t teju pusmiljonu eiro.<\/b><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[394,71,392,391,47],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14959"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14959"}],"version-history":[{"count":3,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14959\/revisions"}],"predecessor-version":[{"id":14962,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14959\/revisions\/14962"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}