{"id":14926,"date":"2021-03-09T14:38:43","date_gmt":"2021-03-09T12:38:43","guid":{"rendered":"https:\/\/zurnalsiepirkumi.lv\/?p=14926"},"modified":"2021-03-09T14:38:46","modified_gmt":"2021-03-09T12:38:46","slug":"valsts-par-330-000-eiro-plano-istenot-integretu-kampanu-covid-19-izplatibas-mazinasanai-un-emocionalas-spriedzes-mazinasanai","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=14926","title":{"rendered":"Valsts par 330 000 eiro pl\u0101no \u012bstenot integr\u0113tu kampa\u0146u Covid-19 izplat\u012bbas mazin\u0101\u0161anai un emocion\u0101l\u0101s spriedzes mazin\u0101\u0161anai"},"content":{"rendered":"\n<p>Valsts pl\u0101no velt\u012bt <strong>330 000 eiro<\/strong>, lai \u012bstenotu <strong>kampa\u0146u iedz\u012bvot\u0101ju emocion\u0101l\u0101s spriedzes mazin\u0101\u0161anai<\/strong> un <strong>akt\u012bva dz\u012bvesveida veicin\u0101\u0161anai.<\/strong><\/p>\n\n\n\n<p><br>Otrdien vald\u012bbas un Kr\u012bzes vad\u012bbas padomes kops\u0113d\u0113 tiks skat\u012bts <strong>informat\u012bvais zi\u0146ojums par Covid -19 izplat\u012bbas ierobe\u017eo\u0161anai nepiecie\u0161amo integr\u0113t\u0101s komunik\u0101cijas kampa\u0146u \u012bsteno\u0161anu 2021.gad\u0101.<\/strong><\/p>\n\n\n\n<p><br>Zi\u0146ojum\u0101 teikts, ka l\u012bdz\u0161in\u0113jo pieeju Covid-19 kr\u012bzes risin\u0101\u0161an\u0101 vald\u012bbas un valsts p\u0101rvaldes komunik\u0101cij\u0101 nepiecie\u0161ams papildin\u0101t ar <strong>integr\u0113t\u0101s komunik\u0101cijas iniciat\u012bv\u0101m<\/strong>, kas fokus\u0113tas uz to, <strong>lai iedz\u012bvot\u0101jiem b\u016btu nepiecie\u0161am\u0101 izpratne, apst\u0101k\u013ci un atbalsts epidemiolo\u0123iski dro\u0161a uzved\u012bbas mode\u013ca \u012bsteno\u0161anai ilgtermi\u0146\u0101<\/strong>. Ar kampa\u0146u iecer\u0113ts sp\u0113k\u0101 eso\u0161os <strong>dro\u0161\u012bbas pas\u0101kumus un ierobe\u017eojumus komunic\u0113t k\u0101 skaidri saprotamus, viegli uztveramus un emocion\u0101li saisto\u0161us uzved\u012bbas mode\u013cus.<\/strong><\/p>\n\n\n\n<p><br><strong>Integr\u0113t\u0101s komunik\u0101cijas kampa\u0146u m\u0113r\u0137is<\/strong> ir ne tikai veicin\u0101t <strong>Covid-19 izplat\u012bbas samazin\u0101\u0161anos<\/strong>, veicinot dro\u0161a uzved\u012bbas mode\u013ca nostiprin\u0101\u0161anos iedz\u012bvot\u0101ju sadz\u012bv\u0113 ilgtermi\u0146\u0101, bet ar\u012b <strong>mazin\u0101t emocion\u0101lo spriedzi sabiedr\u012bb\u0101<\/strong>, veicin\u0101t iedz\u012bvot\u0101ju psiholo\u0123isko notur\u012bbu un pieejam\u0101 atbalsta instrumentu izmanto\u0161anu.<\/p>\n\n\n\n<p><br><strong>Ar integr\u0113to kampa\u0146u iecer\u0113ts veicin\u0101t vesel\u012bgu, akt\u012bvu un sabalans\u0113tu dz\u012bves veidu <\/strong>atbilsto\u0161i epidemiolo\u0123iski v\u0113lamajiem uzved\u012bbas mode\u013ciem. Akt\u012bva un vesel\u012bga dz\u012bves veida veicino\u0161u aktivit\u0101\u0161u populariz\u0113\u0161an\u0101 <strong>pl\u0101nots izmantot informat\u012bvas kampa\u0146as, rekl\u0101mas kampa\u0146as un aktivit\u0101tes m\u0113r\u0137auditorij\u0101m atbilsto\u0161os inform\u0101cijas kan\u0101los<\/strong>, k\u0101 ar\u012b iesaist\u012bt <strong>sadarb\u012bbas partnerus<\/strong>.<\/p>\n\n\n\n<p><br><strong>Integr\u0113t\u0101s kampa\u0146as<\/strong> ietvaros iecer\u0113ts \u012bstenot <strong>valsts m\u0113roga kampa\u0146a &#8220;Gribu vasaru!&#8221;,<\/strong> kuras \u012bsteno\u0161anai pl\u0101nots novirz\u012bt <strong>70 000 eiro<\/strong>.<br>Kampa\u0146ai epidemiolo\u0123isk\u0101s <strong>dro\u0161\u012bbas veicin\u0101\u0161anai darba viet\u0101s <\/strong>pl\u0101nots pie\u0161\u0137irt <strong>50 000 eiro<\/strong>, <strong>soci\u0101l\u0101 dizaina elementu izstr\u0101dei<\/strong> un <strong>ievie\u0161anas veicin\u0101\u0161anas <\/strong>kampa\u0146ai &#8211; <strong>50 000 eiro<\/strong>, <strong>ar socializ\u0113\u0161anos saist\u012bto risku mazin\u0101\u0161anas komunik\u0101cijas aktivit\u0101t\u0113m &#8211; 20 000 eiro<\/strong>, <strong>maz\u0101kumtaut\u012bbu iedz\u012bvot\u0101ju inform\u0113\u0161anas aktivit\u0101t\u0113m &#8211; 50 000 eiro<\/strong>, <strong>mediju un sabiedrisko attiec\u012bbu ilgtermi\u0146a iepirkumam &#8211; 40 000 eiro<\/strong>, bet <strong>rekl\u0101mas a\u0123ent\u016bras ilgtermi\u0146a atbalstam &#8211; 40 000 eiro.<\/strong><\/p>\n\n\n\n<p><br><strong>Akt\u012bvu un vesel\u012bgu dz\u012bvesveidu veicino\u0161as komunik\u0101cijas kampa\u0146ai un aktivit\u0101t\u0113m paredz\u0113ts novirz\u012bt 30 000 eiro<\/strong>, bet <strong>iedz\u012bvot\u0101ju emocion\u0101lo vesel\u012bbu veicino\u0161as komunik\u0101cijas kampa\u0146ai un aktivit\u0101t\u0113m &#8211; 30 000 eiro.<\/strong><\/p>\n\n\n\n<p><br>Augst\u0101k min\u0113to <strong>integr\u0113to komunik\u0101cijas kampa\u0146u \u012bsteno\u0161anu<\/strong> Valsts kanceleja <strong>pl\u0101no s\u0101kt mart\u0101<\/strong> un to intensit\u0101ti, k\u0101 ar\u012b saturisko fokusu piel\u0101got aktu\u0101lajai epidemiolo\u0123iskajai situ\u0101cijai un prognoz\u0113m par t\u0101s att\u012bst\u012bbu.<\/p>\n\n\n\n<p><br><strong>Kampa\u0146as &#8220;Gribu vasaru!&#8221;<\/strong> pamat\u0101 tiks \u0146emts Valsts kancelejas <strong>sarunu proced\u016bras ce\u013c\u0101 veikts iepirkums<\/strong>, piel\u0101gojot t\u0101s saturu aktu\u0101laj\u0101m komunik\u0101cijas vajadz\u012bb\u0101m un izv\u0113r\u0161ot to par <strong>nacion\u0101la l\u012bme\u0146a komunik\u0101cijas kampa\u0146u<\/strong>, k\u0101 rezult\u0101t\u0101 iepriek\u0161 veiktaj\u0101 <strong>sarunu proced\u016br\u0101s<\/strong> izvirz\u012bt\u0101s pras\u012bbas nemain\u012bsies un attiec\u012bgi <strong>cita\u00a0iepirkuma\u00a0proced\u016bra neb\u016bs nepiecie\u0161ama.<\/strong><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valsts pl\u0101no velt\u012bt <b>330 000 eiro<\/b>, lai \u012bstenotu <b>kampa\u0146u iedz\u012bvot\u0101ju emocion\u0101l\u0101s spriedzes mazin\u0101\u0161anai un akt\u012bva dz\u012bvesveida veicin\u0101\u0161anai<\/b>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[397,396,394,33,391],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14926"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14926"}],"version-history":[{"count":1,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14926\/revisions"}],"predecessor-version":[{"id":14928,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14926\/revisions\/14928"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}