{"id":14500,"date":"2020-12-21T08:13:15","date_gmt":"2020-12-21T06:13:15","guid":{"rendered":"https:\/\/zurnalsiepirkumi.lv\/?p=14500"},"modified":"2020-12-21T08:13:18","modified_gmt":"2020-12-21T06:13:18","slug":"izm-plano-ap-40-000-eiro-vertu-komunikacijas-kampanu-attalinato-macibu-popularizesanai","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=14500","title":{"rendered":"IZM pl\u0101no ap 40 000 eiro v\u0113rtu komunik\u0101cijas kampa\u0146u att\u0101lin\u0101to m\u0101c\u012bbu populariz\u0113\u0161anai"},"content":{"rendered":"\n<p><strong>Izgl\u012bt\u012bbas un zin\u0101tnes ministrija (IZM) ir zsludin\u0101jusi iepirkumu komunik\u0101cijas kampa\u0146as \u012bsteno\u0161anai par att\u0101lin\u0101to m\u0101c\u012bbu procesu<\/strong>, pl\u0101nojot \u0161im m\u0113r\u0137im izt\u0113r\u0113t <strong>l\u012bdz 41 000 eiro<\/strong>, liecina pazi\u0146ojums Iepirkumu uzraudz\u012bbas biroja m\u0101jaslap\u0101.<\/p>\n\n\n\n<p><br>Atbilsto\u0161i IZM iecer\u0113m, kampa\u0146ai b\u016bs j\u0101tiecas piev\u0113rst sabiedr\u012bbas uzman\u012bbu un veicin\u0101t atbalstu <strong>att\u0101lin\u0101t\u0101m m\u0101c\u012bb\u0101m<\/strong> &#8220;k\u0101 kvalitat\u012bva izgl\u012bt\u012bbas procesa b\u016btiskai sast\u0101vda\u013cai&#8221;.<\/p>\n\n\n\n<p><br>Specifik\u0101cij\u0101 min\u0113ts, ka <strong>kampa\u0146as m\u0113r\u0137is ir sabiedr\u012bbas un iesaist\u012bto pu\u0161u inform\u0113\u0161ana un atbalsta pan\u0101k\u0161ana att\u0101lin\u0101tam m\u0101c\u012bbu procesam<\/strong>, k\u0101 ar\u012b <strong>inform\u0113\u0161ana par faktiski pieejamiem digit\u0101liem risin\u0101jumiem<\/strong>, kuri ir pieejami jau \u0161obr\u012bd un tiks papildin\u0101ti vai izstr\u0101d\u0101ti jauni, s\u0101kot no 2020.gada decembra.<\/p>\n\n\n\n<p><br>IZM akcent\u0113jusi, ka <strong>ar kampa\u0146as starpniec\u012bbu iecer\u0113ts pozit\u012bvi ietekm\u0113t sabiedr\u012bbas attieksmi pret izgl\u012bt\u012bbas procesa digitaliz\u0101ciju un att\u0101lin\u0101taj\u0101m m\u0101c\u012bb\u0101m<\/strong>, k\u0101 ar\u012b veicin\u0101t digit\u0101lo r\u012bku lieto\u0161anu skolot\u0101ju un skol\u0113nu vid\u016b.<br>Lai izvair\u012btos no vienveid\u012bgas un rutin\u0113tas komunik\u0101cijas, <strong>rado\u0161ai idejai un kampa\u0146as strat\u0113\u0123ijai j\u0101b\u016bt ilgtsp\u0113j\u012bgai<\/strong>, atbilsto\u0161ai komunik\u0101cijas vides p\u0101rmai\u0146\u0101m un aktualit\u0101t\u0113m, uzrun\u0101jot ar\u012b jaunas m\u0113r\u0137auditorijas, uzsver ministrij\u0101. T\u0101pat kampa\u0146as realiz\u0101cij\u0101 izplat\u012b\u0161an\u0101 <strong>nepiecie\u0161ams iesaist\u012bt viedok\u013cu l\u012bderus<\/strong>, nodro\u0161inot kampa\u0146as daudzveid\u012bbu, un reprezentat\u012bvu faktu, datu un statistikas izmanto\u0161ana kampa\u0146as gait\u0101 da\u017e\u0101dos vizu\u0101li \u0113rti uztveramos veidos izmantojot anal\u012btiskas \u017eurn\u0101listikas elementus, ko pasniedz viedok\u013cu l\u012bderi.<\/p>\n\n\n\n<p><br>Kampa\u0146as provizoriski sasniedzamie rezult\u0101ti ir <strong>izstr\u0101d\u0101t komunik\u0101cijas kampa\u0146as strat\u0113\u0123iju att\u0101lin\u0101tu m\u0101c\u012bbu k\u0101 kvalitat\u012bva izgl\u012bt\u012bbas procesa da\u013cas pozicion\u0113\u0161anai un atpaz\u012bstam\u012bbai<\/strong>, un <strong>demonstr\u0113jot resursu pieejam\u012bbu<\/strong> (interneta \u0101trums, pakalpojums, viedier\u012bce, e-resursi), <strong>veicin\u0101t digit\u0101lo prat\u012bbu, pa\u0161vad\u012btu m\u0101c\u012b\u0161anos, probl\u0113mrisin\u0101\u0161anas prasmes vis\u0101s m\u0113r\u0137auditorij\u0101s<\/strong>.<\/p>\n\n\n\n<p><br>T\u0101pat IZM iecer\u0113jusi, ka <strong>kampa\u0146a veidotu izpratni par att\u0101lin\u0101t\u0101 m\u0101c\u012bbu procesa lomu \u0101rk\u0101rt\u0113j\u0101s situ\u0101cijas laik\u0101 un p\u0113c Covid-19 apst\u0101k\u013cos<\/strong>. Paredz\u0113ts, ka <strong>kampa\u0146a nodro\u0161in\u0101tu publicit\u0101ti<\/strong>, sasniedzot ne maz\u0101k k\u0101 <strong>100 publicit\u0101tes vien\u012bbas<\/strong>. Priorit\u0101ri esot zi\u0146as vieglaj\u0101 valod\u0101, vizualiz\u0101cijas, zi\u0146u si\u017eeti, viedok\u013cu raksti, intervijas, un ne maz\u0101k k\u0101 10 pas\u0101kumi &#8211; <strong>publiskas diskusijas, vebin\u0101ri, preses konferences<\/strong>.<\/p>\n\n\n\n<p><br>IZM v\u0113las ar regul\u0101ras <strong>publisk\u0101s komunik\u0101cijas<\/strong>, tostarp soci\u0101lo t\u012bklu ierakstu, pal\u012bdz\u012bbu <strong>sasniegt vismaz 200 000 cilv\u0113ku<\/strong> da\u017e\u0101d\u0101m m\u0113r\u0137grup\u0101m adres\u0113tajos liel\u0101kajos Latvijas pla\u0161sazi\u0146as un elektroniskajos medijos ar liel\u0101ko auditoriju.<\/p>\n\n\n\n<p><br>Pied\u0101v\u0101jumi ir iesniedzami <strong>l\u012bdz 23.decembrim<\/strong>, un l\u012bguma izpildes termi\u0146\u0161 noteikts \u010detri m\u0113ne\u0161i.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>Izgl\u012bt\u012bbas un zin\u0101tnes ministrija (IZM) ir zsludin\u0101jusi iepirkumu komunik\u0101cijas kampa\u0146as \u012bsteno\u0161anai par att\u0101lin\u0101to m\u0101c\u012bbu procesu<\/b>, pl\u0101nojot \u0161im m\u0113r\u0137im izt\u0113r\u0113t <b>l\u012bdz 41 000 eiro<\/b>, liecina pazi\u0146ojums Iepirkumu uzraudz\u012bbas biroja m\u0101jaslap\u0101.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[396,28],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14500"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14500"}],"version-history":[{"count":1,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14500\/revisions"}],"predecessor-version":[{"id":14501,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/14500\/revisions\/14501"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}