{"id":13984,"date":"2020-10-15T14:14:00","date_gmt":"2020-10-15T12:14:00","guid":{"rendered":"https:\/\/zurnalsiepirkumi.lv\/?p=13984"},"modified":"2020-10-15T14:14:03","modified_gmt":"2020-10-15T12:14:03","slug":"izm-par-41-000-eiro-istenos-kampanu-lai-veicinatu-augstskolu-likuma-grozijumu-pienemsanu","status":"publish","type":"post","link":"https:\/\/zurnalsiepirkumi.lv\/?p=13984","title":{"rendered":"IZM par 41 000 eiro \u012bstenos kampa\u0146u, lai veicin\u0101tu Augstskolu likuma groz\u012bjumu pie\u0146em\u0161anu"},"content":{"rendered":"\n<p><strong>Izgl\u012bt\u012bbas un zin\u0101tnes ministrij<\/strong>a (IZM) ir izsludin\u0101jusi<strong> iepirkumu 41 000 eiro apm\u0113r\u0101<\/strong>, lai ar kampa\u0146u pozit\u012bvi ietekm\u0113tu pretrun\u012bgi v\u0113rt\u0113to <strong>Augstskolu likuma groz\u012bjumu pie\u0146em\u0161anu<\/strong>.<br>K\u0101&nbsp;iepirkuma&nbsp;<strong>tehniskaj\u0101 specifik\u0101cij\u0101<\/strong> skaidro <strong>IZM<\/strong>, ar \u0161o kampa\u0146u ministrij\u0101 v\u0113las <strong>pozit\u012bvi ietekm\u0113t sabiedr\u012bbas attieksmi pret augst\u0101k\u0101s izgl\u012bt\u012bbas noz\u012bmi<\/strong>, k\u0101 ar\u012b veicin\u0101t iesaist\u012bto pu\u0161u izpratni un normat\u012bvo aktu groz\u012bjumu pie\u0146em\u0161anu.<br><strong>IZM <\/strong>nor\u0101da, ka ministrijas \u012bstenot\u0101s <strong>augstskolu p\u0101rvald\u012bbas mode\u013ca mai\u0146as<\/strong> sekm\u012bgai realiz\u0101cijai nepiecie\u0161ami papildu <strong>publisk\u0101s komunik\u0101cijas resursi<\/strong>, proti, komunik\u0101cijas kampa\u0146as strat\u0113\u0123ija un v\u0113st\u012bjumi, lai pan\u0101ktu sabiedr\u012bbas un iesaist\u012bto pu\u0161u atbalstu.<br><strong>Augstskolu p\u0101rvald\u012bbas mode\u013ca mai\u0146u<\/strong> pl\u0101nots \u012bstenot 2020.\/2021.gad\u0101, un t\u0101 ietvers <strong>institucion\u0101las<\/strong>, k\u0101 ar\u012b <strong>p\u0101rvald\u012bbas <\/strong>un <strong>tipolo\u0123ijas izmai\u0146as augstskol\u0101s<\/strong>. <strong>IZM <\/strong>nor\u0101da, ka sabiedr\u012bbas un iesaist\u012bto pu\u0161u inform\u0113\u0161ana par nepiecie\u0161am\u012bbu Latvij\u0101 <strong>celt augst\u0101k\u0101s izgl\u012bt\u012bbas kvalit\u0101ti<\/strong> un <strong>starptautisko konkur\u0113tsp\u0113ju<\/strong>, k\u0101 ar\u012b <strong>inform\u0113\u0161ana par ieguvumiem studentiem<\/strong> ilgtermi\u0146\u0101 b\u016bs kampa\u0146as v\u0113st\u012bjumu pamat\u0101.<br>&#8220;Ir nepiecie\u0161ams skaidrot sabiedr\u012bbai pl\u0101notos so\u013cus \u0161aj\u0101 proces\u0101, tostarp, <strong>Augstskolu likuma groz\u012bjumu<\/strong> pie\u0146em\u0161anu Saeim\u0101, k\u0101 ar\u012b ar likuma groz\u012bjumiem saist\u012bto Ministru kabineta noteikumu pie\u0146em\u0161anu,&#8221; min\u0113ts&nbsp;<strong>iepirkuma&nbsp;tehniskaj\u0101 specifik\u0101cij\u0101<\/strong>.<br>T\u0101pat <strong>IZM <\/strong>ir aprakst\u012bjusi <strong>kampa\u0146as izaicin\u0101jumus<\/strong>, piem\u0113ram, lai izvair\u012btos no vienveid\u012bgas un rutin\u0113tas komunik\u0101cijas, <strong>rado\u0161ai idejai un strat\u0113\u0123ijai j\u0101b\u016bt ilgtsp\u0113j\u012bgai, atbilsto\u0161ai komunik\u0101cijas vides p\u0101rmai\u0146\u0101m un aktualit\u0101t\u0113m<\/strong>. Vienlaikus strat\u0113\u0123ijas realiz\u0101cij\u0101 un v\u0113st\u012bjumu rad\u012b\u0161an\u0101 un izplat\u012b\u0161an\u0101 nepiecie\u0161ams iesaist\u012bt viedok\u013cu l\u012bderus.<br>Ministrij\u0101 ar\u012b uzsver, ka, ja rado\u0161\u0101 koncepcija paredz veikt <strong>m\u0113r\u0137auditorijas aptaujas vai p\u0113t\u012bjumus<\/strong>, tiem j\u0101b\u016bt reprezentat\u012bviem un izstr\u0101d\u0101tiem saska\u0146\u0101 ar atz\u012bt\u0101m sociolo\u0123ijas metod\u0113m. T\u0101pat esot pieejami pieredzes st\u0101sti, kurus var izmantot ar\u012b <strong>kampa\u0146\u0101<\/strong>, ta\u010du j\u0101\u0146em v\u0113r\u0101, ka uz \u0161iem pieredzes st\u0101stiem nevar balst\u012bt visu <strong>rado\u0161o koncepciju<\/strong>. <strong>IZM <\/strong>\u013cauj <strong>kampa\u0146\u0101 iesaist\u012bt ar\u012b darba dev\u0113jus un nozaru p\u0101rst\u0101vjus<\/strong>, uzsverot, ka &#8220;vi\u0146u loma var b\u016bt atbalsts v\u0113st\u012bjumu nodo\u0161an\u0101 vai viedok\u013cu pau\u0161an\u0101&#8221;.<br>Kampa\u0146as \u012bstenot\u0101jam b\u016bs <strong>j\u0101izstr\u0101d\u0101 un j\u0101\u012bsteno integr\u0113t\u0101s komunik\u0101cijas kampa\u0146as strat\u0113\u0123ija un v\u0113st\u012bjumi<\/strong>, kas paredz da\u017e\u0101das komunik\u0101cijas aktivit\u0101tes. Paredz\u0113ts, ka integr\u0113t\u0101 kampa\u0146a apvienos <strong>rekl\u0101mas, digit\u0101los un\/vai sabiedrisko attiec\u012bbu instrumentus<\/strong>, &#8220;pan\u0101kot visefekt\u012bv\u0101ko bud\u017eeta izmanto\u0161anu rezult\u0101ta sasnieg\u0161anai&#8221;.<br>Ar \u0161o&nbsp;iepirkumu, <strong>IZM <\/strong>v\u0113las, lai tiktu <strong>izstr\u0101d\u0101ta komunik\u0101cijas strat\u0113\u0123ija<\/strong> un <strong>v\u0113st\u012bjumi augst\u0101k\u0101s izgl\u012bt\u012bbas kvalit\u0101tes un starptautisk\u0101s konkur\u0113tsp\u0113jas veicin\u0101\u0161anai<\/strong>, k\u0101 ar\u012b <strong>nodro\u0161in\u0101ta publicit\u0101te un izpratnes veido\u0161an\u0101s sabiedr\u012bb\u0101 par p\u0101rmai\u0146\u0101m augst\u0101kaj\u0101 izgl\u012bt\u012bb\u0101<\/strong>.<br>Kampa\u0146as laik\u0101 b\u016btu <strong>j\u0101sasniedz vismaz 20 publicit\u0101tes vien\u012bbas<\/strong>, piem\u0113ram, viedok\u013cu rakstus, zi\u0146u si\u017eetus, intervijas, un <strong>j\u0101realiz\u0113 vismaz pieci pas\u0101kumi<\/strong>, piem\u0113ram, publiskas diskusijas, semin\u0101ri, vebin\u0101ri vai preses konferences.<br>T\u0101pat sasniedzamajos rezult\u0101tos ietilpst norma, kas nosaka, ka ar <strong>regul\u0101ras publisk\u0101s komunik\u0101cijas<\/strong> pal\u012bdz\u012bbu b\u016btu <strong>j\u0101sasniedz vismaz 200 000 m\u0113r\u0137auditorijas p\u0101rst\u0101vju <\/strong>vado\u0161aj\u0101 Latvijas interneta medij\u0101 ar liel\u0101ko auditoriju.<br>Kop\u0113j\u0101 m\u0113r\u0137auditorija \u0161ai <strong>kampa\u0146ai <\/strong>esot visi <strong>Latvijas ekonomiski akt\u012bvie iedz\u012bvot\u0101ji<\/strong> ar pabeigtu vai nepabeigtu augst\u0101ko izgl\u012bt\u012bbu, k\u0101 ar\u012b <strong>jaunie\u0161i<\/strong>.<br>Vienlaikus <strong>IZM <\/strong>nor\u0101da, ka <strong>priorit\u0101r\u0101 m\u0113r\u0137auditorija<\/strong> \u0161ai kampa\u0146ai ir <strong>studenti, m\u0101c\u012bbsp\u0113ki un augst\u0101k\u0101s izgl\u012bt\u012bbas iest\u0101des<\/strong>, k\u0101 ar\u012b<strong> sadarb\u012bbas partneri<\/strong>, kurus ietekm\u0113s pl\u0101not\u0101s <strong>izmai\u0146as augst\u0101kaj\u0101 izgl\u012bt\u012bb\u0101<\/strong>. Ta\u010du noteikta ar\u012b <strong>sekund\u0101r\u0101 m\u0113r\u0137auditorija<\/strong>, kas \u012bpa\u0161i j\u0101uzrun\u0101, veltot atsevi\u0161\u0137as <strong>komunik\u0101cijas aktivit\u0101tes<\/strong>, un tie ir <strong>l\u0113mumu pie\u0146\u0113m\u0113ji saist\u012bb\u0101 ar normat\u012bvo aktu virz\u012bbu<\/strong> l\u012bdz pie\u0146em\u0161anai Saeim\u0101 un Ministru kabinet\u0101.<br>Izpild\u012bt\u0101ja uzdevumos ietilpst <strong>komunik\u0101cijas kampa\u0146as strat\u0113\u0123ijas un v\u0113st\u012bjumu izstr\u0101de<\/strong>, pied\u0101v\u0101jot situ\u0101cijas izp\u0113ti, rado\u0161o risin\u0101jumu, ilustr\u0113jot kampa\u0146as strat\u0113\u0123ijas un taktikas iesp\u0113jamo att\u012bst\u012bbu, provizorisk\u0101 aktivit\u0101\u0161u laika pl\u0101na, provizorisk\u0101 mediju pl\u0101na un bud\u017eeta izstr\u0101de, k\u0101 ar\u012b izstr\u0101d\u0101t\u0101s <strong>komunik\u0101cijas kampa\u0146as koncepcijas un taktikas realiz\u0101cija<\/strong>. Par to <strong>IZM <\/strong>pied\u0101v\u0101 atl\u012bdz\u012bbu<strong> 41 000 eiro apm\u0113r\u0101<\/strong>.<br>Min\u0113tais <strong>iepirkums <\/strong>ir <strong>izsludin\u0101ts 28.septembr\u012b un nosl\u0113dz\u0101s 13.oktobr\u012b<\/strong>.<br>Jau zi\u0146ots, ka Saeim\u0101 ir iesniegts liels skaits priek\u0161likumu neviennoz\u012bm\u012bgi v\u0113rt\u0113to groz\u012bjumu <strong>Augstskolu likum\u0101<\/strong> skat\u012b\u0161anai otraj\u0101 las\u012bjum\u0101, un tie tiek izskat\u012bti <strong>Saeimas Izgl\u012bt\u012bbas, kult\u016bras un zin\u0101tnes komisij\u0101<\/strong>. Komisijas priek\u0161s\u0113d\u0113t\u0101js <strong>Arvils A\u0161eradens<\/strong> (JV) iepriek\u0161 a\u0123ent\u016brai <strong>LETA <\/strong>pav\u0113st\u012bja, ka ir sa\u0146emti ap <strong>320 priek\u0161likumi<\/strong> no person\u0101m ar likumdo\u0161anas ties\u012bb\u0101m un l\u012bdz\u012bgs skaits priek\u0161likumu ir no iesaist\u012btaj\u0101m pus\u0113m bez likumdo\u0161anas ties\u012bb\u0101m. <\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>Izgl\u012bt\u012bbas un zin\u0101tnes ministrija<\/b> (IZM) ir izsludin\u0101jusi <b>iepirkumu 41 000 eiro apm\u0113r\u0101<\/b>, lai ar kampa\u0146u pozit\u012bvi ietekm\u0113tu pretrun\u012bgi v\u0113rt\u0113to <b>Augstskolu likuma groz\u012bjumu pie\u0146em\u0161anu<\/b>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[396,28,394,392],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/13984"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13984"}],"version-history":[{"count":2,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/13984\/revisions"}],"predecessor-version":[{"id":13986,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/13984\/revisions\/13986"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}