Rekl\u0101mas asoci\u0101cija<\/b> aicina vald\u012bbu mediju un rekl\u0101mas nozarei paredz\u0113t atsevi\u0161\u0137u atbalsta meh\u0101nisku, kas nodro\u0161in\u0101tu mediju turpm\u0101ku darb\u012bbu, k\u0101 ar\u012b inform\u0101cijas nep\u0101rtraukt\u012bbu sabiedr\u012bbai, a\u0123ent\u016brai LETA sac\u012bja Latvijas Rekl\u0101mas asoci\u0101cijas valdes priek\u0161s\u0113d\u0113t\u0101ja Baiba Liepi\u0146a<\/i>.<\/p>\n
Vi\u0146a atz\u012bm\u0113ja, ka d\u012bkst\u0101vi, iesp\u0113jams, var\u0113tu at\u013cauties izklaides satura elektroniskie pla\u0161sazi\u0146as l\u012bdzek\u013ci. Piem\u0113ram, telev\u012bzijas, kur\u0101m izklaides saturs ir sara\u017eots iepriek\u0161 un to nepiecie\u0161ams vien p\u0101rraid\u012bt. Tiesa gan, ar\u012b iepriek\u0161 sara\u017eotais saturs var beigties un b\u016bs nepiecie\u0161am\u012bba rad\u012bt jaunu, nor\u0101d\u012bja Liepi\u0146a<\/i>.<\/p>\n
K\u0101 uzsv\u0113ra asoci\u0101cijas vad\u012bt\u0101ja, zi\u0146u \u017eurn\u0101listikai d\u012bkst\u0101vi nevar piem\u0113rot, savuk\u0101rt t\u0101 viet\u0101 ir nepiecie\u0161ams iepl\u0101not samaksu ne tikai par padar\u012btu darbu, bet ar\u012b par nostr\u0101d\u0101taj\u0101m virsstund\u0101m. “Bet \u0161eit ir paradokss – mediji str\u0101d\u0101 vair\u0101k, kas ir saprotami \u0161aj\u0101 situ\u0101cij\u0101, bet v\u0113l\u0101k t\u0101 b\u016bs probl\u0113ma mediju \u012bpa\u0161niekiem, \u012bpa\u0161i priv\u0101taj\u0101 sektor\u0101. Neb\u016bs vairs naudas, par ko \u017eurn\u0101listiem izmaks\u0101t algas, jo rekl\u0101mas samazin\u0101jums tie\u0161\u0101 veid\u0101 ietekm\u0113 \u017eurn\u0101listu ie\u0146\u0113mumus,” uzsv\u0113ra Liepi\u0146a<\/i>, piebilstot, ka \u0161aj\u0101 situ\u0101cij\u0101 mediju tirg\u016b oblig\u0101ti ir j\u0101paredz cits valsts atbalsta meh\u0101nisms.<\/p>\n
Vi\u0146a atkl\u0101ja, ka nos\u016bt\u012bjusi atkl\u0101tu v\u0113stuli ministru prezidentam Kri\u0161j\u0101nim Kari\u0146am<\/i> (JV), Nacion\u0101lajai elektronisko pla\u0161sazi\u0146as l\u012bdzek\u013cu padomei, Kult\u016bras ministrijai, Ekonomikas, ministrijai, Finan\u0161u ministrijai, k\u0101 ar\u012b vair\u0101k\u0101m Saeimas komisij\u0101m.<\/p>\n
K\u0101 nor\u0101d\u012bja Liepi\u0146a<\/i>, Rekl\u0101mas asoci\u0101cija<\/b> aicina valsts sektoru neatcelt un turpin\u0101t ies\u0101kt\u0101s un iepirkumu rezult\u0101t\u0101 nosl\u0113gtajos l\u012bgumos paredz\u0113t\u0101s sabiedr\u012bbas inform\u0113\u0161anas un rekl\u0101mas kampa\u0146as, pal\u012bdz\u0113t mediju uz\u0146\u0113m\u0113jiem saglab\u0101t darbiniekus, rast operat\u012bvu meh\u0101nismu nosl\u0113gto iepirkumu l\u012bgumiem rekl\u0101mas a\u0123ent\u016br\u0101m par padar\u012bto darbu.<\/p>\n
Vi\u0146a skaidroja, ka, neskatoties uz to, ka vair\u0101ku nosl\u0113gto l\u012bgumu saist\u012bbas netiek izpild\u012btas nep\u0101rvaram\u0101s varas d\u0113\u013c, asoci\u0101cija aicina valsts un pa\u0161vald\u012bbu iepirkumu l\u012bgumu izpild\u0113 apstiprin\u0101t un veikt samaksu par jau padar\u012bto darbu k\u0101d\u0101 konkr\u0113t\u0101 l\u012bguma izpildes stadij\u0101.<\/p>\n
“Ar\u012b rekl\u0101mas a\u0123ent\u016br\u0101m par jau padar\u012bto darbu ir j\u0101nor\u0113\u0137in\u0101s ar darbinieku, neskatoties uz to, ka kampa\u0146as tiek atceltas vai p\u0101rceltas uz v\u0113l\u0101ku laiku,” vi\u0146a uzsv\u0113ra. Piem\u0113ram, ja nosl\u0113gta iepirkuma l\u012bgum\u0101 da\u013ca no darba jau ir paveikta – uzfilm\u0113ts rekl\u0101mas rull\u012btis, vai paveikts jebkur\u0161 cits strat\u0113\u0123ijas, pl\u0101no\u0161anas un ra\u017eo\u0161anas stadijas darba apjoms, rezult\u0101tu var nofiks\u0113t ar pie\u0146em\u0161anas nodo\u0161anas aktu un vienoties ar izpild\u012bto darbu apmaksu.<\/p>\n
K\u0101 skaidroja Liepi\u0146a<\/i>, Rekl\u0101mas asoci\u0101cija<\/b> aicina vald\u012bbu v\u0113rst uzman\u012bbu ar\u012b mediju apraides un uztur\u0113\u0161anas izmaksu finans\u0113\u0161anai, lai komerci\u0101lie mediji var\u0113tu turpin\u0101t p\u0101rraides darbu kr\u012bzes laik\u0101. T\u0101pat politi\u0137us aicina p\u0101rskat\u012bt rekl\u0101mas izvieto\u0161anas ierobe\u017eojumus medijos t\u0101d\u0101m pre\u010du grup\u0101m k\u0101 kred\u012bti, alkohols un azartsp\u0113les.<\/p>\n
Liepi\u0146a uzsv\u0113ra, ka v\u0113l joproj\u0101m b\u016btisks aspekts ir neatlikt samazin\u0101t\u0101 pievienot\u0101 v\u0113rt\u012bbu nodok\u013ca samazin\u0101jums druk\u0101tajiem medijiem.<\/p>\n
“Mediji ir visslikt\u0101kaj\u0101 konkurences poz\u012bcij\u0101 finan\u0161u probl\u0113mu d\u0113\u013c, bet to darbs ir noz\u012bm\u012bgs sabiedr\u012bbai. T\u0101p\u0113c operat\u012bvas darb\u012bbas ir nepiecie\u0161amas jau tagad,” izc\u0113la Liepi\u0146a<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rekl\u0101mas asoci\u0101cija<\/b> aicina vald\u012bbu mediju un rekl\u0101mas nozarei paredz\u0113t atsevi\u0161\u0137u atbalsta meh\u0101nisku, kas nodro\u0161in\u0101tu mediju turpm\u0101ku darb\u012bbu, k\u0101 ar\u012b inform\u0101cijas nep\u0101rtraukt\u012bbu sabiedr\u012bbai, a\u0123ent\u016brai LETA sac\u012bja Latvijas Rekl\u0101mas asoci\u0101cijas valdes priek\u0161s\u0113d\u0113t\u0101ja Baiba Liepi\u0146a<\/i>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"_links":{"self":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/12781"}],"collection":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12781"}],"version-history":[{"count":1,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/12781\/revisions"}],"predecessor-version":[{"id":12782,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=\/wp\/v2\/posts\/12781\/revisions\/12782"}],"wp:attachment":[{"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zurnalsiepirkumi.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}